seomoz.orgPublished Here's a quick example: Southwest Airlines is the Low-fare airline. Hello, Moz fans, I’m excited to be writing my very first post on the Moz blog. My name is Stephanie, and I manage client development for Distilled in Seattle.
twistimage.comPublished It's not the airline's responsibility to organize your agenda. In short: you create the air and buffers to make airline travel as stress-free as possible. Tags: air canada air travel air travel tips airline airport blog book business travel...
marketingcharts.comPublished Power and Associates study was fielded from November to December 2012, measuring the overall consumer experience in engaging with companies through their social platforms for both marketing and servicing needs across more than 100 US brands in 6...
business2community.comPublished There is a fun little experiment you can do yourself to test out this hypothesis: Send a tweet with a genuine concern to an airline or large restaurant franchise. How many times have you read some variation of the phrase “Social Media Revolution...
Rocket Fuel was unable to provide average campaign performance stats its advertisers see, but John pointed to a couple individual case studies, including one for airline Lufthansa that saw a 50 percent lower cost-per-acquisition and an 11 percent...
In 2011, Australian airline Quantas launched a huge Twitter campaign just as it’s employees went on strike. Social media can deliver the kind of returnfew other marketing tactics can, if you use it wisely.
For example, per Venkatachalam an airline could run ads on Skype promoting its list of the top vacation spots for the holiday season. Users could share that list with friends or family members through Skype, and the airline could build a trip...
These days, Rubicon likens itself to Sabre, the transactional software employed by the airline industry. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the...
That's a great tagline, by the way, "The Airline of Middle Earth. Whenever I'm on a plane, I generally watch the safety instructions even though I've seen them dozens of times. It's easy to get lazy and think, "I already know this," and continue...
Submitted videos were graded on creativity, entertainment value and “Southwest Appeal,” meaning the video needed to reflect the airline’s culture and “fun-LUVing attitude. The airline awarded followers free round trips through other contests as well.