Agency Costs

  1. IAB Fires Back With an Open Letter to Digital Buyers

    adweek.comPublished

    Sure, we will negotiate hard with each other, and compete fiercely to win business, publisher against publisher and agency against agency. To:  David Cohen/Universal McCann, Adam Shlachter and John McCarus/Digitas, Amanda Richman/Starcom, Walt...

  2. IonSearch 2013 recap – our favourite tips & thoughts

    seoptimise.comPublished

    Advantages of working with big brands are when there is a big brand with poor website or agency which you can immediately improve upon. Traditional brands are generally weak at getting things implemented, so understanding the structure define how...