reuters.comPublished WASHINGTON (Reuters) - U.S.regulators are in the early stages of an antitrust probe into whether Google Inc, the top player in Web display advertising, breaks antitrust law in how it handles some advertising sales, a source told Reuters on Thursday.
adweek.comPublished The Federal Trade Commission may not be done with Google yet, opening a new investigation into whether the search giant abuses its market-leading position to curb competition in display advertising, according to a Bloomberg News report.
reuters.comPublished WASHINGTON (Reuters) - U.S.regulators are in the early stages of an antitrust probe into whether Google Inc, which dominates web display advertising, has broken antitrust law in how it handles some ad sales, a source told Reuters on Thursday.
portent.comPublished He specializes in B2B paid search strategy, along with Facebook advertising. Here at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team.
We live in a world where Google's advertising revenue is greater than that of the entire print industry. Tags: advertising book publishing business book business life business purgatory career development ctrl alt delete digital experience digital...
Disclaimer time: the survey was paid for by Tapjoy, a company that is in the mobile advertising biz. The psychology behind how we spend our money is a wondrous thing. I’ll gladly throw down $1 a day for a Diet Coke, but I’m reluctant to spend $1.50...
Google is giving advertisers and agencies up-to-the-month access to its industry-side performance benchmarks for display advertising. Called Display Benchmarks, the tool, gives up-to-the-month data on display ad performance that can be filtered...
Equifax spent the bulk of its measured media budget, more than $31 million, on digital display advertising in 2012.i is tasked with leading all direct-to-consumer integrated marketing efforts for the brand's Credit and Identity Protection products.
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. Apple’s iAd earlier this month became the first major mobile-ad network to be fully accredited...
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. Apple's iAd earlier this month became the first major mobile-ad network to be fully accredited...