adotas.comPublished Earlier this year, AdParlor Research revealed that Facebook mobile users “like” 63 percent more frequently and comment 22 percent more often than do those who access Facebook from the desktop. PALO ALTO, CALIF.
mediapost.comPublished In one of the early campaigns using custom audience targeting on Facebook, a large travel client generated $25 in room-booking revenue for every $1 spent on advertising.
seomoz.orgPublished In order to use Facebook's Custom Audience feature, you'll have to use a 3rd party vendor (SalesForce, AdParlor, Alchemy Social, GraphEffect, Kenshoo, Nanigans, Social Moov, and Optimal) or the Facebook Power Editor.
adweek.comPublished Adknowledge picked up AdParlor in November. Earlier this year, Gannett held its first-ever investors meeting in New York, where company executives honed in on local digital marketing services as a critical part of the company’s strategy moving...
A Blinq acquisition would leave Adaptly, AdParlor, Nanigans, Optimal and TBG Digital among the major independent Facebook ad vendors. Social advertising startups keep selling. The latest is Blinq Media, a social media ad technology player whose...
A Blinq acquisition would leave Adaptly, AdParlor, Nanigans, Optimal and TBG Digital among the major independent Facebook ad vendors. Social advertising startups keep selling. The latest is Blinq Media, a social media ad technology player whose...
AdParlor this week showed click-through rates are 15 times higher on mobile, but 30% cheaper than traditional ads on Facebook. Facebook stumbled out of the gate in May with a botched IPO, disappointing growth and a tumbling stock price.
AdParlor this week showed click-through rates are 15 times higher on mobile, but 30% cheaper than traditional ads on Facebook. Facebook stumbled out of the gate in May with a botched IPO, disappointing growth and a tumbling stock price.
AdParlor said this week that CTR for Facebook’s mobile ads are 15 times higher than desktop ones with a 30 percent lower cost-per-click. The shadow hanging over Facebook since it filed to go public in February and looming larger in the lead-up to...
Ads API partner AdParlor (an AdKnowledge platform) offers one answer with a study based on its short experience with the channel. Sign-up here. Zynga’s Display Ads Online casual game publisher Zynga enjoyed the thrill of being a public company...