adweek.comPublished As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. To head off such queries before doubt solidifies, a group of companies in the video ad sector formed a...
marketingpilgrim.comPublished Apple’s iAd earlier this month became the first major mobile-ad network to be fully accredited by the Media Ratings Council as adhering to the standards the Interactive Advertising Bureau and Mobile Marketing Association jointly released earlier...
adage.comPublished Apple's iAd earlier this month became the first major mobile-ad network to be fully accredited by the Media Ratings Council as adhering to the standards the Interactive Advertising Bureau and Mobile Marketing Association jointly released earlier...
twistimage.comPublished There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. Tags: adobe allstar celebrity apprentice android appliance blackberry...
Infinite ad scrolling In one sense this new media is just a variation of old media except that it is online. In May, 2005 a Greek American woman started a political blog. It was in August 2006 a venture fund SoftBank Capital invested $5 million in...
In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB president and CEO Randy Rothenberg fired off an open letter of his own to the digital gang of eight, which includes Digitas' Adam...
And the vast majority of channels will remain free and ad-supported. Unfortunately, YouTube remains the anti-cable TV in another sense: Its subscription offerings include almost nothing you’ve ever heard of unless you’re a pretty avid of specific...
The brand began planning almost two years ago, Ad Exchanger reports, as Oreo approached its 100th birthday. Plus, of course, the company had bought a Super Bowl ad of its own, and was thus expecting a wave of tweets based on it.
This will allow you to deliver very targeted ads and landing pages at the ad group level. Differentiate your ad copy. With the rollout of Google’s Enhanced Campaigns, you can set mobile-preferred ad copy and landing pages.
Martin has used Amazon’s ad targeting platform for a couple of clients, but he hasn’t tested the eBay service yet, explaining he doesn’t have a campaign that would make sense for it. As with its consumer-facing business, eBay’s advertising business...