adotas.comPublished Bid Requesting Inventory: Advertising exchanges enable their inventory to be bid on by networks, and they provide information with the bid request. This must be done within 100-200 milliseconds before the publisher chooses the highest bidder and...
searchenginepeople.comPublished Even ad exchanges that position themselves as 'premium' offer mostly remnant space (maybe except of BuyAds). Although ad networks made great efforts to increase their inventory quality, most of the premium space is still transacted using email...
marketingcharts.comPublished Viewability for directly placed ads also tend to be better than for networks, exchanges, and hybrids. Recent data from AdSafe shows that in-view rates can significant vary when sorting by ad type. June 13, 2013 by MarketingCharts staff
business2community.comPublished Greg Habermann warns against 10 SEO “techniques” that no longer work (or never really did), including Ezine Articles submissions, “news” release without any real news (produced just for links), link exchanges, thin content, and spider-unfriendly...
For fraud-weary marketers, part of the allure of site-specific ad exchanges—rather than ones with hundreds of sometimes-random URL destinations—may point to the protective nature of the so-called walled garden for the Facebooks, Twitters and...
It’s worth pointing out that competitors–from ad exchanges like AppNexus and OpenX to a raft of narrower but fast-growing ad technology firms serving advertisers and publishers, such as Turn, Rocket Fuel, MediaMath, Rubicon Project, and many...
Greg Habermann warns against 10 SEO “techniques” that no longer work (or never really did), including Ezine Articles submissions, “news” release without any real news (produced just for links), link exchanges, thin content, and spider-unfriendly...
That’s because DSPs like TubeMogul, SSPs like LiveRail or ad networks/exchanges like BrightRoll run ads all over the Internet, and thus face the most questions about ad viewability. As the Web video ad industry grows, so do the number of questions...
Data exchanges collect data from sites and make it available for people to target elsewhere. Meet your visitors’ expectations – the landing page must match the ad. Ann Stanley agreed, saying that as Google made a U-turn on ad rotation settings they...
And with the rise of programmatic buying, it only threatens to get worse, as exchanges, real-time bidding solutions, new forms of creativity, social sharing opportunities, and mobile consumers multiply.