shoemoney.comPublished Direct Navigation Traffic eXchange.aka DNTX.com. They help you build a three step profitable campaign determining aspects such as if it is for a desktop, mobile, or a tablet device as well as if it is a PPC or PPR ad type.
adexchanger.comPublished Online retailer Indochino uses a variety of digital ad tactics to promote its custom-made men's suits, including search and email marketing, mobile outreach, and retargeting on the Facebook Exchange. Along with attribution software company...
blog.compete.comPublished Early stats are in on Facebook Ad Exchange’s new news feed ads, and they are promising. Most every ad you see online already ran TV. Here’s a round up of the top digital marketing stories we shared online this week.
adexchanger.comPublished Beta partner TellApart says click-through rates for Facebook Exchange ads in the News Feed are [. But some technical and ad quality issues still need to be ironed out. Facebook has raised the velvet rope to let more of its real-time bidding...
On our exchange with connected demand-side platforms, we’ve [. What’s an ad impression worth? “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand.
EBay previously used enigmatic ad exchange AppNexus for its own real-time display buys but recently has inquired with some ad tech firms about licensing their technology, per the ad tech exec. Martin has used Amazon’s ad targeting platform for a...
Today, Google released a case study that features how IgnitionOne expanded its global presence working with DoubleClick’s Ad Exchange (AdX). We have seen incredible growth in new and emerging marketplaces over the past couple of years.
About the Data: MoPub Marketplace is the mobile ad exchange product of MoPub, where advertisers and their representatives can bid on ad inventory from thousands of smartphone application publishers. The data reflected above is solely representative...
The social ad data firm RadiumOne, which also spends a lot of time in the exchange world, estimates that ghost publishers, shady Web crooks and their bot-employing associates are stealing a staggering $400 million a year from the online ad business.