business2community.comPublished However, the example that really stands out is the integrated billboard and social media campaign arranged by Nike to coincide with the London Olympics. Campaign marketing starts with a mind warping process that often involves the creatives...
jeffbullas.comPublished However, the example that really stands out is the integrated billboard and social media campaign arranged by Nike to coincide with the London Olympics. Guest Author: This post has been contributed by Martina Simon who works for Datadial which is a...
comscore.comPublished To help understand this multi-platform behavior, comScore recently conducted a seminal study for NBC that measured how consumers viewed programming from the 2012 London Olympics. Dubbed the “Billion Dollar Research Lab”, the study involved...
portent.comPublished Is it fair to call the London games the first “social Olympics”? But the world is ending TODAY* – like, anytime now. While you wait for the apocalypse, this blog post will be one of the last things you read.
London Olympics 2012 Banned Brands Unfortunately, the Olympics committed a huge social media #fail by not allowing athletes to mention brands via social media that weren’t official sponsors. Furthermore, brands that were not official sponsors were...
The Presidential election topped the list of US events that generated the most buzz on Facebook, followed by the Super Bowl, the death of Whitney Houston, Superstorm Sandy, and the London 2012 Olympics.
For 2012 Olympics, More Screens = More Overall ViewingEarlier this year we undertook a ground-breaking effort with NBC to measure the multi-platform viewing behavior of the 2012 London Olympics. Measuring the TV, computer, smartphone and tablet...
Take the 2012 Olympics for instance. Social Media Marketing in London, Oct. The second quarter report for marketing and advertising trends has been published. Drum roll please: The leader in Europe and the U.S.and winner of the gold medal is...
This infographic from Acme Packet shared some very interesting information on everything from estimates for viewership and devices used, to predictions for the 2016 Olympics in Rio. Online Marketing News: The Olympics Get Social, Twitter Co-Founder...
During the London 2012 Summer Olympics, advertisers were striving to outdistance their competitors with an array of TV, print, online and social media campaigns. The growth of online video, especially on YouTube, and advertisers’ increasing use of...