Tag Archives: will margiloff

New Independent Research Shows Marketers Fall Short in Solving the Cross-Channel Puzzle

IgnitionOne recently commissioned a new study released today by Forrester Consulting entitled “Orchestrating The Cross-Channel Experience: How Changes To Data And Measurement Foster Cross-Channel Success”. The study details the current state of marketing data and channel integration among marketers across the US, UK, France and Germany.

“From our experience working with marketers in all types of industries, we have learned the importance that cross-channel initiatives and data collection plays in maximizing the customer experience as well as the effectiveness of each marketing interaction,” said Will Margiloff, CEO of IgnitionOne. “Forrester’s research confirms this, also providing a roadmap for marketers to succeed.”

The study uncovers valuable insights from over 190 online surveys and six in-depth interviews with cross-channel B2C marketers. Insights include:

  • Only 27% of marketers have unified their measurement capabilities to understand the holistic experience across channels and devices
  • The majority of firms operate remain channel-driven and siloed – 67% of firms report that employees do not understand how their tasks tie into larger cross-channel goals
  • Less than 30% are using cookies to track customers across touch points

Download the study to learn more.

 

IgnitionOne CEO Announced as EY Entrepreneur of the Year 2015 Award Finalist

Will Margiloff, IgnitionOne CEO
Will Margiloff, CEO of IgnitionOne

EY announced that Will Margiloff, CEO of IgnitionOne, is a finalist for the EY Entrepreneur Of The Year® 2015 Award in the New York Region. This award recognizes the contribution of people who inspire others with their vision and leadership, demonstrating excellence and extraordinary success. Now in its 29th year, EY’s Entrepreneur Of The Year program has expanded to recognize business leaders in more than 145 cities in more than 60 countries throughout the world. Margiloff was selected as a finalist by a panel of independent judges, with the winners to be announced on June 16.

“When we started IgnitionOne, I knew that competing against some of the largest enterprise software companies in the world would be a difficult task, so I made it a priority to surround myself with an incredible team who work as hard as I do to deliver innovative marketing cloud solutions to our customers,” said Margiloff.

This honor is possible only because of the hard work of the entire IgnitionOne team who push relentlessly to simplify marketers’ lives and to make their clients look like rock stars.

Regional award winners are eligible for consideration for the EY Entrepreneur Of The Year National program.  Award winners in several national categories, as well as the EY Entrepreneur Of The Year National Overall Award winner, will be announced at the annual awards gala on November 14.

The official announcement can be found here.

 

Introducing MobileAssist

We are excited to announce the release of MobileAssist, a solution that helps  track cross-device conversions, a break-through that overcomes an obstacle that has held back the true potential for mobile advertising.

Most attribution technology has focused on desktop and not mobile devices. This reliance on cookie based technology, along with mobile advertising being bought as a discrete channel, leaves marketers without a full picture of how mobile advertising is contributing to successful conversions.

MobileAssist solves this challenge by helping you identify where mobile advertising has played a part in previously unattributed conversions to offer a fuller view of the attribution and impact mobile advertising spend had on successfully completed sales or conversion.

IgnitionOne’s integrated desktop and mobile platform provides the company unique advantage to provide cross device targeting and a complete view of how spend is attributed across devices.

With these enhanced insights into their mobile spend, marketers are able to improve existing media effort, inform optimal investment levels to future campaigns and improve results across all devices.

In the case of a leading e-commerce client who was initially desktop-focused, MobileAssist proved a 10X return on ad spend on their mobile campaign by measuring conversions that occurred on their desktop website, but were influenced by mobile ad engagement.

A Sample of a MobileAssist Report
A Sample of a MobileAssist Report

“Sophisticated marketers will not settle for anything less than a clear and true picture of their customers and how different channels and devices assist each other within the conversion path,” said Will Margiloff, CEO of IgnitionOne. “MobileAssist is another way our Digital Marketing Suite delivers to marketing the tools and centralized data to make smart and effective decisions.”

Contact IgnitionOne to learn more about MobileAssist

 

How are Brand Marketers using video ads? EPISODE 2.3 OF DIGITAL MARKETING SPEAKS

It’s time for another episode of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.

In episode 2.3, IgnitionOne CEO, Will Margiloff, continues his discussion with Dave Morgan, CEO and Founder of Simulmedia. In this third episode of the  interview Will and Dave discuss how brand marketers currently use video advertising and how they can find the most value.

 

More in this interview to come as well as other big industry names, so tune in. If you would like to be included in this series or if you would like to nominate someone, contact us at info@ignitionone.com.

Radical Transparency for TV Advertising? EPISODE 2.2 OF DIGITAL MARKETING SPEAKS

Digital Marketing Speaks is IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues. We return today to continue his most recent discussion.

In episode 2.2, IgnitionOne CEO, Will Margiloff, continues his discussion with Dave Morgan, CEO and Founder of Simulmedia. In this second episode of the  interview Will and Dave discuss why TV advertising isn’t transparent and what needs to happen to make it more so.

More in this interview to come as well as other big industry names, so tune in. If you would like to be included in this series, contact us at info@ignitionone.com.

What has TV Learned From Digital?: Episode 2.1 of Digital Marketing Speaks

Digital Marketing Speaks, IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues, is back with a new interviewee.

In episode 2.1, IgnitionOne CEO, Will Margiloff, speaks with Dave Morgan, CEO and Founder of Simulmedia. In the first episode of this interview Will and Dave discuss Simulmedia and what TV has to learn from digital .

Watch the video and learn more.

This is just the first in series of clips with Dave Morgan, so stay tuned…

Future Of Digital Marketing: Episode 1.4 of Digital Marketing Speaks

Episode 1.4 of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, completes his conversation with Rob Norman, Chief Digital Officer at GroupM. In the last episode of this interview Will and Rob discuss the future of digital marketing .

How do change TV and non-digital channels to be as accountable as digital? Is there collusion in the offline market?

Watch the video and learn more.

Myths of RTB/Programmatic: Episode 1.3 of Digital Marketing Speaks

Episode 1.3 of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, continues his conversation with Rob Norman, Chief Digital Officer at GroupM. In this latest episode Will and Rob discuss the myths of RTB and Programmatic Buying

How do agencies view RTB/Programmatic? Are we heading to 50% total spend on programmatic? How different is this from historic audience bying?

Watch the video and learn more.

Episode 2 of Digital Marketing Speaks: now live!

Digital Marketing Speaks videos

It’s time for episode #2 of Digital Marketing Speaks – IgnitionOne’s new video series where an outspoken CEO of a leading digital marketing technology company meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, continues his conversation with Rob Norman, Chief Digital Officer at GroupM. In this second episode Will and Rob discuss the challenges of integrating offline and online data in marketing.

When will we see truly integrated offline and online campaigns? How do you value and weight different digital interactions and compare them with offline interactions?

Watch the video and learn more.

Keep tuned for more pieces of this interview in the coming weeks, as well as other interviews. You can also find this and other videos on IgnitionOne’s YouTube channel 

Digital Marketing Speaks: New Video Series from IgnitionOne

Digital Marketing Speaks videos

What happens when you put together an outspoken CEO of a leading digital marketing technology company with equally outspoken industry luminaries and delve into the latest trend and issues? You get Digital Marketing Speaks – IgnitionOne’s new video series.

IgnitionOne CEO, Will Margiloff, starts off the series speaking with Rob Norman, Chief Digital Officer at GroupM. In the first episode Will and Rob discuss building technology and dealing with big data.

Should agencies build their own tech? Should they leverage best external technology? How do these things integrate? How do you handle and apply the data involved?

Watch the video and learn more.

Keep tuned for more pieces of this interview in the coming weeks, as well as other interviews. You can also find this and other videos on IgnitionOne’s YouTube channel