Are you connecting with your customers as effectively as possible at every point in their journey? As marketers, we strive to be all thing to all customers. But without the right data about our audiences, even the best efforts can fall short of an impact. So how do you know if you’re hitting the mark? That’s where one little number can make all the difference. That number is a consumer’s engagement score.
Join IgnitionOne SVP of Strategic Services Katrina Conn on Wednesday, October 28th for the October Quick Wins webinar Score to Win: Achieving Insight-Driven Relevance Across the Buyer Journey, which will offer an in-depth look at how engagement scoring works and how it can be used to achieve greater relevance throughout the buyer’s journey.
Every customer has their own engagement score based on the level and frequency of activity they have with your products and services. From mentions on Facebook to time spent on your website to products purchased (or almost purchased), an engagement score allows you to better understand your audience on an individual level. And that leads to more effective marketing tactics.
This exclusive Quick Wins webinar will deliver further insights on:
- The use of engagement scoring to inform content and context management
- The role of engagement scoring in both varied and linear consumer journeys
- Examples of real world case studies and results
- Working predictively versus responsively
Register today for this free webinar.
On Wednesday, September 30th, IgnitionOne will host an exclusive webinar that highlights how a refined, audience-powered search strategy can help deliver your best results yet.
Join us for the Quick Wins webinar The Audience-Powered Breakthrough: Using Search to Optimize Results featuring Dave Ragals, Global Managing Director of Search at IgnitionOne, Rob Lenderman, COO + Co-founder at Boost Media, and Josh Mallamud, Senior Vice President of Corporate Development & Strategic Partnerships at DialogTech.
You’ll gain insights on:
- How to appropriately leverage data in audience creation
- The power of focusing on refined audiences versus general targeting
- Creating targeted messaging strategies to engage with a specific audience
- Implementing a testing framework to measure success
- The role phone calls play in SEM and how to personalize the caller experience to drive revenue
- How to attribute and analyze phone calls from search to optimize marketing performance and ROI
On Wednesday, August 26, 2015, IgnitionOne will host an exclusive webinar that highlights mobile search strategies that marketers will need heading into the 2015 holiday season. Mobile shopping has hit an all-time high and it’s no question that search marketing is on the rise. With the holiday season just around the corner, it is crucial that marketers implement mobile strategies that break through the noise and reach their target audiences.
The webinar, “Smarter Search Strategies for 2015 Holiday Shoppers,” will feature a collaboration between Dave Ragals, Global Managing Director of Search for IgnitionOne, and Rob Lenderman, COO and Co-Founder of Boost Media.
Participants in the webinar will:
- Gain insight into the latest trends in mobile paid search
- Explore considerations to impact your strategy development
- Learn how to optimize ad creative for mobile and why context matters
- Discover the 10 best ways to engage holiday buyers
“Smarter Search Strategies for 2015 Holiday Shoppers,” takes place on Wednesday, August 26 at 1:00 p.m. ET. Registration ensures access to the recorded playback.
Sign up now!
Digital marketing leaders are invited to join IgnitionOne on Wednesday, July 22nd for an exclusive webinar that explains how to get one-time customers to buy again using customer data collected by a DMP (data management platform). According to Aberdeen Research, the rate of customer retention is 14% higher among companies that use big data, which means your DMP is capable of delivering big results on engagement – you just have to know what insights to look for and how to use them. Dive into this webinar to understand how the data gathered from a DMP can help you create stronger, more personalized customer experiences that lead to repeat purchasing and a stronger ROI.
The webinar, “How to Get a One-Time Customer to Buy Again,” features Luis Caballero, Chief Data Scientist at IgnitionOne and 15-year veteran of the technology industry. Caballero will provide participants with valuable knowledge on how to use customer data to create a marketing strategy that will increase the likelihood of a one-time customer becoming a repeat customer.
- Learn how to use your data to increase the likelihood of repeat business
- Understand what details should influence the cadence
- Find out ways to predict and anticipate customer behaviors
- And more!
The IgnitionOne Quick Wins Webinar “How to Get One-Time Customers to Buy Again” is free to attend and takes place Wednesday, July 22 at 11 a.m. ET. Registration ensures access to the recorded playback.
The IgnitionOne June webinar, “Harnessing the Power of Data You Own”, is happening this Wednesday at 11 a.m. ET. But there’s still time to register!
Odds are, most DMP users are sitting on a mound of usable information – knowing how to put that information to work in the right way is what creates greater success. Harnessing the power of data means better results, better insights and better business.
“Harnessing the Power of Data You Own” will feature Luis Caballero, Chief Data Scientist at IgnitionOne. Luis will explain how to get from the point A of raw data to the point B of real results, providing registrants with clear direction and insights on how to get quick wins, create better customer experiences and uncover key trends. Participants will also:
* Learn what data points to use for stronger ROI
* See case-study examples of recent DMP success
* Get fresh ideas for faster results
“Harnessing the Power of Data You Own” takes place Wednesday, June 17 at 11 a.m. ET.
Register here before it’s too late!
IgnitionOne is working hard to help you have a smarter summer. Take part in our exclusive webinar: “Harnessing the Power of the Data You Already Own” and then brush up on industry knowledge and ideas with the top summer reading recommendations from our team.
Get More Out of Your Data with the June Webinar
On Wednesday, June 17 IgnitionOne will be hosting a free live webinar: “Harnessing the Power of the Data You Already Own.” In the 45-minute session, we’ll take a deep dive into specific ways in which you could be benefitting more from your data. Odds are, you’re sitting on a mound of usable information – you just need to get it working harder for you.
This exclusive webinar will show you how to get the most out of every nugget of information. You’ll learn how to put your data to work, distilling it down to key customer insights and using those insights to better engage your audiences to deliver better results faster. You’ll learn about the shift from reporting analytics to predictive analytics, using data to deliver stronger customer experiences, how to read data to uncover trends and more.
Don’t miss out. Get the data you own working for you faster. Register now.
Kick Back with the Summer Reading List
Keep your smarter summer moving along by checking out the IgnitionOne Summer Reading List. This free download includes a compilation of industry books recommended by our team. From marketing technology to humorous nonfiction and beyond, browse through our favorites and take some time to relax and recharge professionally.
Download the reading list here.
Your customers embark on a journey with your brand every single time they interact with it, in both the online and offline world. Collectively those experiences shape their perception of your offering and value proposition. If customers don’t rate each interaction in isolation, it’s critical that marketers join the dots to deliver a digital frontier that is meaningful and relevant, across every single touch point.
Last week, Brian Deagan, VP of Solution Consulting, hosted a webinar ‘What is a DMP and why do I need one?’. In this session Brian demonstrated how a Data Management Platform is the central nervous system that gives marketers the ability to deliver relevant experiences via actionable insights.
Packed with advice on big data, information on how a DMP revolutionises the customer journey, evidence of how a DMP results in incremental revenue gain and a roadmap to get started – your DMP journey begins here.
Watch the webinar recording here.
We are entering the era of Connected Customer Conversations.
Today’s consumers expect more from brands. They demand consistent messaging and experiences regardless of the channel or means or device through which they choose to engage. What starts with a search or a display ad view may lead to a site visit, a store visit, an email send, a phone call, a Facebook share, a retweet and even a conversion.
Behind the ability to link points of customer-brand interaction is the ability to integrate marketing technologies as well as disparate data stores; however, getting to that level of integration – one that’s real time and seamless enough to create the elements of a perceived conversation versus a campaign – remains a cloudy challenge for most marketers. So many touted technologies become integration projects instead integrated solutions, but it doesn’t have to be that way.
The next big thing is here. Join IgnitionOne for an exclusive webinar event on 12/3 to learn more about why marketers need to think in “conversations” instead of campaigns, and in “context” instead of in channels, learn more about the positive impact of advanced adtech/martech integration, including case-study examples, and more.
Marketing leaders remain in the hot seat, with increased pressure to deliver higher ROI, better brand engagement and growth. At the same time, the marketing landscape has increased in its complexity.
Last week, Roger Barnette, President of IgnitionOne, and Brian Deagan, Global Business Director of the DMP, hosted a webinar that detailed what will soon become central to the future of marketing. In the webinar, Barnette and Deagan cover the utilization of user data and how to navigate the integration issues, privacy challenges and strategic efforts associated with digital marketing.
This information-intensive webinar isn’t something you will want to miss. You can watch the whole thing here.
Today, Roger Barnette, President of IgnitionOne, hosted a webinar, “Predictive Optimization: Look into the Future for Search and Display Success.” In it, Roger discusses how in the past, marketing strategies were based on one part past data, one part hunch. Over time, marketers have become more proficient in knowing what is and isn’t working and can use that information to drive budget decisions. However, missing for most marketers is the foresight to know what they should spend and what the results will be. Without this knowledge, marketers are leaving potential revenue dollars on the table.
Using examples from both paid search and programmatic display, Roger illustrates how predictive optimization can not only help marketers drive the greatest return from their budgets, but also automatically optimize bids across a portfolio of keywords and leverage user-level data to deliver the right message to the right consumer at the right cost – every time.