Tag Archives: UK

My Royal Summer Comes to an End

In my last week at the IgnitionOne UK office, I have found myself full of emotion. Working in England this summer, I was enriched with the culture, diversity, personality, and strange wit of the British. They humored and spoiled me. They were among the most wonderful people I have ever met. As I sit in the office, I look around at the people, not just as employees, but as best mates.

My experience at IgnitionOne has taught me so much about digital marketing and media in the UK and abroad. I was fortunate enough to work with our marketing teams around the globe (the UK, US, Brazil, Belgium, France and Germany). The people have strong personalities and ambitions to get the job done in the most efficient way possible. In such a difficult job with so many tasks to complete each day, never have I met so many people who put their whole hearts into their work and devote themselves to making sure the company succeeds.

During my time here, I compiled case studies and onesheets, learned InDesign, Photoshop, Illustrator, and Excel, wrote blog posts each week for IgnitionOne’s Digital Marketing Suite, edited multiple PowerPoint decks, contributed to the Quarterly Newsletter, prepared and entered various award entries, assigned leads on Salesforce, and organized and held Marketing meetings. It was rewarding to see my efforts pay off (for instance, IgnitionOne recently received news on being shortlisted for the Digital Entrepreneur Awards, which I helped submit).

My favorite part of my internship experience was working with the team to rebrand IgnitionOne and implement a new look and feel to all of our collateral, websites, etc. It was fascinating to see the progression from the old to new and I am proud to have contributed to the shift.

In my time spent in England, I have learned to understand various forms of the British accent (some I still struggle with more than others). I have managed to cope with the bi-polar weather, or rather, I just carry an umbrella and thick sweater on me at all times. I will always remember my weekend adventures, not only in London, but all around England. I travelled to Bath, Avebury,  Brighton, and Oxford. In London, I visited all the markets, saw all the major buildings, and walked in the most beautiful parks I have ever seen in a city. The people I have met on this journey are those I will never forget. They now own an extremely large part of my heart.

As my internship ends, I will leave England with so much professional growth and personal development from a summer ventured alone in London. I feel more prepared for the professional world than ever before, thanks to the internship and the constructive feedback gained from my coworkers. I may have come here on my own, but I am leaving with over thirty friends for a lifetime. Summer 2014 was filled with new skills learned and memories that will last forever.

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The Beginning of My Royal Summer

I am best known in my group of friends for having the travel bug. My desire to work abroad started last summer with living and working in Tel Aviv, Israel. As incredible as the experience was for me, this summer, I wanted to work in a particular field that I believed was one that could be my future career. Upon attaining a position as a Marketing Intern at IgnitionOne, the idea was to get me overseas again to create another international experience. This time, I hoped to go to the brilliant and witty city of London. After receiving a large scholarship that would fund my internship in London, I immediately bought my plane ticket, booked my housing, and budgeted for my food and other personal expenses. It was truly a dream come true. I could not have asked for a better opportunity to get me into the world of international business. I spent two weeks living at home and working at IgnitionOne’s New York City headquarters, receiving training from the Marketing Director, Joseph LaSala, and learning about the product. I then took what I call a “short (six hour) flight” to the UK (I have only ever done eleven hours to Israel).

I arrived on a Sunday and started my first day at the London office on Monday. I had never experienced jet lag as bad as I did my first week here. The office was consumed by large country flags from around the world hung up against the windows. Vibrant music was playing in the background and employees were laughing over their cups of tea. The atmosphere was relaxed and I felt very comfortable as I got accustomed. It is a much smaller office than in NYC, but quite pleasant. I was introduced to each of the company’s divisions through multiple meetings. The company thrilled me. I was learning so much about IgnitionOne and all that their platform offers in the digital marketing world. In addition, the people in the office are probably the most wonderful employees I have ever worked with. The work culture is very different in the UK compared to the US, enhanced with a European attitude and casualness. There is so much enthusiasm in the work they do, but a seriousness of getting it all done properly. The London office is smaller than New York’s, which had two terraces that overlook beautiful Manhattan. There were so many people in the New York office that it was hard to get to know everyone in the short two weeks that I was there, but after the first week of my internship in the UK, I already knew everyone’s name. The smaller amount of people make for a more intimate working environment, which is very refreshing.

Overall, the London office has an extremely strong work ethic. Although everyone is very serious about the work they do, they also know how to stay engaged, laughing in their discussions, getting upset about England’s results in the World Cup, and continuously changing the playlist of music in the office to keep things interesting. It is the atmosphere which I have grown so fond of, finding myself able to work much more efficiently. The hours in the day go by and the work happily gets done.

As I adapt to the culture of London, I am finding there are things I will never master, such as the Tube. Talking to people who have lived here all their life, they are still not accustomed to how packed, hot, and crazy the underground system is. I am also still getting used to everything being packaged in plastic bags (including fruit), the eccentric pub life, and the wonderful accents. A couple of the phrases the English use have been quite confusing, but nothing I see myself getting too hung up on during my time here.

For now, I will say my experience so far has been bloody wonderful! Cheers!

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IgnitionOne launches Fantasy Football league for the World Cup

Couldn’t make it to Brazil? Think you’re a better manager than Roy? It’s time to prove your skills this World Cup with the IgnitionOne Fantasy Football league. Continue reading IgnitionOne launches Fantasy Football league for the World Cup

The Next Big Thing

A few weekends ago a friend asked me what I thought the next big thing in digital was.

This came off the back of a conversation around mobile and the fact all our media friends have gone to Mobile World Congress and we, her in-between jobs and me unable to put my business case together in time to go, felt like we’re the only media people left in Soho. Taking a sip of my wine, my response was Digital Television. Continue reading The Next Big Thing

IgnitionOne receives DTSG Verification for Online Brand Safety

IgnitionOne has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent auditor ABC. Continue reading IgnitionOne receives DTSG Verification for Online Brand Safety

IgnitionOne joins the IAB UK for Digital Britain in Manchester

Yesterday, IgnitionOne joined the IAB UK for their Digital Britain event in Manchester. The event, which took place at the Bridgewater Hall, is the first time the IAB UK has held an event north of the M25.

We had an interactive area where brand and agency advertisers could drop in and meet the IgnitionOne team. We showcased our LiveMarketer technology through giant touch screens. The brand being demonstrated was the IAB UK showing who was on their website in real-time and how engaged they were with the IAB UK on the day that they released their Ad Spend Report 2013.

IAB UK Digital Britain

IAB UK Digital Britain

The IgnitionOne racers from IAB Engage 2013 also made an appearance with Matt Coughlan from The Auto Network taking home an XboxOne for having the fastest time of 2:05:41 around the track during the day.

IAB UK Digital Britain
Racer 1 over

 

 

IAB UK Digital Britain
The racers are off and running

 

IAB UK Digital Britain
The Top 5 Times

 

Nancy Furber from UNICEF UK spoke with IgnitionOne’s business director, Stewart Holt, on the challenges of integrated marketing campaigns. UNICEF UK ran an integrated marketing campaign in the lead up to Christmas 2013 with IgnitionOne running the majority of the digital activity for the campaign. Nancy spoke about what challenges UNICEF UK as a business had with delivering the campaign but also the benefits they’d seen by integrating their digital spend – an ROI of 3.9 over the course of the campaign.

IAB UK Digital Britain
Nancy discusses UNICEF UK’s integrated marketing campaign
IAB UK Digital Britain
Stewart explains IgnitionOne Targeting

All in all, it was a fantastic day and we’re looking forward to being part of the Northern Digital Scene for a while to come.

A copy of our presentation from the day is below but if have any questions don’t hesitate to send us an email at info@ignitionone.com

Digital Britain: IgnitionOne will join the IAB UK at its first event north of the M25

IgnitionOne have long been advocates of the great online marketing work coming from outside of London and therefore, we’re delighted to be sponsoring Digital Britain – the IAB UK’s first event north of the M25.

IAB UK Digital Britain

Taking place on Wednesday 9th April, the day will start with a drop in from 10.30am where you can come and meet the IgnitionOne team and find out more about us and the rest of the sponsors.

After lunch, IAB UK will be presenting their PwC AdSpend 2013 Results as well a running through all the amazing things that the IAB UK for digital Britain. Afterwards, IgnitionOne Business Director, Stewart Holt, will be presenting Getting Ready to Integrate exploring some of the real life challenges that online marketers face trying to integrate their different media channels.

The full IAB UK: Digital Britain agenda is available on the IAB UK website and you can register for the event on the site. But if you’d like to make an appointment to meet with one of the team in Manchester, don’t hesitate to email us.

See you in Manchester.

IgnitionOne UK Makes the World Better with a Sweater!

The team at IgnitionOne London has joined the Woolly Revolution – participating in Christmas Jumper Day for Save the Children 2013.

As well as running part of the online advertising campaign for Save The Children through media agency Steak, the IgnitionOners wore their Christmas woollies with pride and donated £1 to make a difference to disadvantaged children’s lives this Christmas season.

To support Team IgnitionOne (and help get us on the Woolly Wonderboard), text IGNITION to 70050 (if you’re in the UK) and you’ll automatically donate £1 to the cause or find out how to run your own Christmas Jumper Day here. We’ll be sharing our silly Christmas jumper pictures below throughout the day.

Have a Woolly Good Day!

Christmas Jumper Day 7

Christmas Jumper Day 1

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Christmas Jumper Day 3

Christmas Jumper Day 4

Christmas Jumper Day 5

Christmas Jumper Day 6

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It’s beginning to look a lot like Clickmas

If you work in digital advertising in the UK, chances are you’ve heard of Cyber Monday. Originally a Christmas marketing campaign to persuade people to shop online after the Thanksgiving weekend in 2005, Cyber Monday now become one of the biggest online shopping days in the USA and this year, the average shopper is predicted to spend US$646 (£402) in online purchases this year, up 11% from 2012. Continue reading It’s beginning to look a lot like Clickmas

IgnitionOne wins Innovative at the UK Search Awards

IgnitionOne won the Innovation category UK Search Awards last night at the Emirates London.

IgnitionOne leveraged its propriety Engagement Score to open up search for use in online branding campaigns. Brands whose purchase cycle usually ends offline, such as FMCG brands, tend to run brand awareness campaigns online and therefore, have steered away from search traditionally thought of as a direct performance product.

Winner badge Search Awards UK 2013

Brand awareness advertising is notoriously hard to measure, as there is no single KPI representing effectiveness. IgnitionOne, by combining a number of different variables including percentage of new visitors, bounce rate, dwell time and the Engagement Score, were able to build a true interest profile of the individuals on a company’s website and provide a more comprehensive indication whether or not they would convert offline. This provides brands with a more robust measurement of their online advertising success than standard click metrics.

In its entry, IgnitionOne referenced its recent case study with diary brand, Danone, and their use of the product to show the use of search to support online branding campaigns showed real return on its online advertising investment.

“It’s fantastic to be acknowledged for our innovation,” said Simon Haynes, UK managing director for IgnitionOne “Tonight’s award demonstrates how the IgnitionOne team is always striving to develop new products, and new ways to use existing products, to help our client’s online advertising campaigns succeed. A huge congratulations to the IgnitionOne team globally who have worked so hard to make IgnitionOne search a success.”