Tag Archives: step-by-step

Introducing the Quick Wins Handbook

When it comes to data management platforms, the faster they start working for you, the better. Using a DMP can provide unique strategic opportunities, along with the kind of high-value market insights that allow for a better ROI. But the truth is, very few marketers are truly leveraging the value a DMP can provide.

So, how can you start taking full advantage of your DMP right out of the gate? It comes down to understanding the actionable data you have, and utilizing it in a way that maximizes the value it has to offer. Once you learn how to effectively work with what you have, you’ll be able to explore new opportunities more deeply.

IgnitionOne has created a valuable, fresh new book that provides insight and inspiration to help you get more out of your DMP from the start. “The Quick Wins Handbook” delivers 12 fast, actionable ideas to maximize your ROI and minimize the time spent waiting for the right data.

The Quick Wins Handbook is ready to help you:

  • Get the most out of your DMP
  • Act on easy connections
  • Target location
  • Time communications
  • Avoid potential road blocks

And more!

You can learn more and download the 18-page guide here.

quick wins

Introducing the Customer Data Integration Handbook

The purpose of true data management is to obtain that holistic, 360- degree view of the customer. Not just at the point of conversion, but also throughout the buyer’s journey. That clarity gives you insights to grow your business and the ability to interact with each individual in a personal and relevant way.

But how do you get the most value from any DMP investment? It requires the integration of customer data assets from across the organization, also known as CDI or Customer Data Integration.

IgnitionOne has created a valuable new book to walk you through the process and educate you on data integration: “The Customer Data Integration Handbook.” This new 24-page guide provides a blueprint and step-by-step considerations as you approach the consolidation of data to maximize its effective use.

You can learn more and download the Guidebook free here.

cdi guidebook