The customer journey doesn’t end after a purchase is made or a service is rendered. It’s a continuous loop, and the right social media strategy can keep your audience feeling both important and understood. So, how do you use social media to maximize your marketing reach? Here are some top tips:
1. Play By the Rule: Odds are you’re familiar with the 80/20 rule in social media. 80% conversation, 20% sales pitch. While as marketers it can be tempting to wax philosophical about the benefits of our brands, if customers choose to follow us on social media they want to see engaging, relevant content. Not only will they stay interested, but you’ll stay top-of-mind – and they’ll be more likely to pay attention when those brand-centric posts do pop up.
2. Reach Out: Pay attention to the buzz around your brand. Social media gives you the opportunity to reach out directly to individuals and evangelize. If someone writes a positive post about your brand or tweets out their excitement over a new feature or purchase, use that organic positive feedback to your advantage. No man is an island – and no brand’s social presence should be, either.
3. Take Notes from the Past: Your analytics are the most powerful tool you have. Rather than taking shots in the dark, mine your data to understand what posts are performing best, why, and when your audience is most likely to pay attention. A post about a popular topic won’t work as hard for you if it’s posted on a Monday night and your data tells you you’re more likely to have a rapt audience on Wednesday mornings.
4. Be Consistent: Work ahead, and work consistently. If your content delivery is spotty, you’re apt to lose both the attention of your followers and even the followers themselves. A well thought-out social strategy that leaves room for flexibility based on the current landscape is key to maintaining and increasing a loyal audience.
A strong, effective social media plan has the power to transform a brand, and doing the right research upfront can put you ahead of the game.