Tag Archives: Poland

IgnitionOne @Eastern Europe Events

Mirek Wasowicz, Sales Director Eastern Europe, spoke twice at events in Warsaw last month, at AdUniverse and at CCD2014. He presented digital marketing trends, best practices & IgnitionOne’s newest LiveMarketer updates to over 400 professionals. His newest team member, Paulina, responsible for DMS Media, attended the events with him.

adUniverse is an event designed to show the entire ecosystem of interactive advertising, with presentations of the services and tools of the most important players on the Polish market in technology providers. Various providers attended specialising in ad targeting, marketing automation and email marketing platforms, trading desks, representatives of media houses, advertising networks, interactive agencies, etc.

AdUniverseMirek_Jan14

In Poland, despite the economic slowdown, the online advertising industry continues to grow. Starlink media house, in the first half of 2013, observed an increase in online revenue of 7.8 percent. These estimates show that Polish interactive marketing communication channels are in line with global trends. Furthermore, Poland will also gain in importance and marketing budgets spent on interactive advertising from year to year will increase. It is clearly the time to further explore the live interactive advertising world and what technologies are available on the Polish market. The aim of the event was to show the Polish adUniverse online advertising ecosystem. “We hope that the first edition of the conference will present the advertising market as fully as possible, and our participants will become familiar with a large number of advanced tools.”

At CCD2014, Wasowicz specifically showed how you can watch and analyze customer behavior on the website. When a customer visits a company’s website, he is mostly looking for some specific piece of information or product. On the basis of the evidence that is left behind on the network, you can generate customized messages that motivate the customer to contact the call center to close the sale. Wasowicz has already confirmed to CCD2014 in Katowice, Poznan and Gdansk.

We are at various Eastern European events during the year. Please email us at info@ignitionone.com if you are interested in meeting us, or having us, at future events.

IgnitionOne Continues Global Growth and Opens Warsaw, Poland Office

IgnitionOne announced today the opening of operations in Poland, based in Warsaw. This office will serve as the center of efforts to provide innovative digital marketing technology and services to advertisers across Central and Eastern Europe.

IgnitionOne also recently announced expanded operations in Sao Paulo, Brazil. The growth and investment into these markets is proof of the commitment to the opportunity in these emerging markets. IgnitionOne is working with several large brands out of the Poland office, including Orange, Netia, PLAY, Volvo, Easygo.pl and Toyota, among others.

“Our expansion into markets like Poland and Brazil is in response to the enormous opportunity to gain a lot of traction with our Digital Marketing Suite,” said Will Margiloff, CEO. “The level of sophistication of the marketers in Poland is impressive and they are looking to avoid the chaos and confusion of the fragmented marketplace that the more advanced markets have gone through previously. This helps them leapfrog the experimentation phase of the more advanced markets.”

Mirek Wasowicz, with several years of service with the company under his belt, has been chosen to lead the efforts in Central and Eastern Europe. “IgnitionOne has approached this expansion very intelligently by combining their best-of-breed technology platform with creative local staff,” said Mr. Wasowicz. “It is the world-class service that IgnitionOne offers in every market that sets it above the market.”

Bartłomiej Lipa, Ecommerce Director of PLAY Poland said, “Since IgnitionOne has become an integrated part of PLAY’s digital marketing strategy we have seen exciting results. 15% of our online sales is due to IgnitionOne conversions and we now realise a 25% closing rate. IgnitionOne has also helped enhance our anti-fraud campaign, resulting in a rate that is now less than half of the industry average.”

IgnitionOne opens Poland office