Tag Archives: mobile search

Webinar Highlights: 10 Best Practices for 2015 Holiday Search Strategy

On Wednesday, August 26th IgnitionOne partnered with Boost Media to present the exclusive webinar “Smarter Search Strategies for 2015 Holiday Shoppers.” The webinar included speakers Dave Ragals, Global Managing Director of Search at IgnitionOne, and Rob Lenderman, COO + Co-founder of Boost Media. Over the course of the hour, Dave and Rob covered marketable moments, mobile search statistics, strategic planning, participant questions and the 10 Best Practices You Should Know when it comes to holiday search strategy. Here’s what they had to say:

1. Add at least one mobile preferred ad to each of your ad groups

2. Create and test multiple ad versions

3. Send users to mobile optimized landing pages

4. Utilize ad extensions

5. Highlight mobile-friendly user experience

6. Use all levers provided

7. Account for misspellings

8. Evergreen creative

9. Call tracking integration for click to call features

10. Review brand performance as CPC’s are increasing industry-wide

Ready to learn more about these best practices? It’s not too late to gain access to the full live webinar and presentation. Register for playback here.

It’s time to deliver your best holiday search strategy yet.

Register Now for the IgnitionOne August Webinar: Smarter Search Strategies for 2015 Holiday Shoppers

On Wednesday, August 26, 2015, IgnitionOne will host an exclusive webinar that highlights mobile search strategies that marketers will need heading into the 2015 holiday season. Mobile shopping has hit an all-time high and it’s no question that search marketing is on the rise. With the holiday season just around the corner, it is crucial that marketers implement mobile strategies that break through the noise and reach their target audiences.

The webinar, “Smarter Search Strategies for 2015 Holiday Shoppers,” will feature a collaboration between Dave Ragals, Global Managing Director of Search for IgnitionOne, and Rob Lenderman, COO and Co-Founder of Boost Media.

Participants in the webinar will:

  • Gain insight into the latest trends in mobile paid search
  • Explore considerations to impact your strategy development
  • Learn how to optimize ad creative for mobile and why context matters
  • Discover the 10 best ways to engage holiday buyers

“Smarter Search Strategies for 2015 Holiday Shoppers,” takes place on Wednesday, August 26 at 1:00 p.m. ET. Registration ensures access to the recorded playback.

Sign up now!