Tag Archives: IT

Weekly News Roundup

Adapt or Die: The 4 Trends Shaping the Evolution of Digital  Advertising

With advertising, it is all about survival of the fittest. Advertisers must adapt to digital marketing or they will get left behind. Digital has surpassed T.V. with the amount of time users spend on it per day. Four aspects of digital advertising that advertisers must utilize are IAB Rising Star Ad Units, Native advertising, Big Data, and Programmatic. With the use of digital, companies can now pinpoint the customers they would like to reach out to.

Facebook asks: does this feel like an ad?

Despite advances in targeting, Facebook has been revamping algorithms and working toward weeding out irrelevant advertising on individuals’ NewsFeeds in order to make for a more seamless user experience. First, they will need to revamp their technology, which will allow them to understand which advertisements users actually enjoy seeing. Next, advertisers will have to find a way to make it seem like users are not getting ads only for selling purposes.

The CMO and CIO: a new powerhouse for digital transformation

Users are now more demanding than ever before. They want the information, and they want it as fast as possible. “We’ve found one of the biggest barriers to delivering an integrated digital customer strategy has less to do with the technologies deployed, and more with aligning executives and employees around a single, shared vision.” The article states that the best relationship to have is between the CMO and the CIO, due to the significant amounts of technology marketing is spending in their expenses. In order for marketers to produce the best results for excellence, they need the best possible technology from IT.

Yahoo Earnings: Display Ad Revenues Disappointing, But Mobile And Video Platform Gains Traction

Yahoo! Mobile and video platform took off in ad revenue this quarter, and it only looks like it will get better in the future. “During the quarter, search ad revenues (ex-TAC) grew by 6% year over year to $428 million.” What was disapointing was the display ad revenue, which declined 7% in the past year. Mobile growth is continuing to grow, as the user base will consume much more content across Yahoo’s website. On the video side, the company has intesified its efforts to enter the online video space.

Romania Makes it into European Digital Ad Spend Top Ten

Romania has officially made it on the top ten in European online digital ad spend. The article states, “online advertising grew by 11.9 percent to a market value of EUR 27.3 billion in 2013.” Other top countries were Italy, Russia, Turkey, Slovakia, the UK, Hungary, Austria, Norway, and Serbia. These country’s online advertising grew incredibly in 2013 across all platforms.

Source: Spanish News Today
Source: Spanish News Today

Webinar Recap: Setting Up Your Organization for Success

“Setting Up Your Organization for Success” is the first in a series of integrated marketing webinars.

In his session, Roger Barnette, President of IgnitionOne, discusses how marketing organizations can achieve true and efficient integration by aligning teams and goals in order to drive improved results. The session discusses the importance of severing divisions between teams built around arbitrary lines and explores creative resolutions for eliminating barriers among point solution departments. Operating in silos hurts the goals of the business: functioning holistically is the most efficient way to maximize the bottom line and achieve the organization’s marketing objectives.

Roger also discusses how to align IT with the marketing team, and how centralized, data-driven decision making accompanied by flexible budget can lead to success within the business. Center Parcs, a client of IgnitionOne, is highlighted as a testament to the success of encouraging marketing teams to work together.

To learn more about the integrated marketing webinar series, click here.

Download the Integrated Marketing Playbook here.