Tag Archives: interview

How are Brand Marketers using video ads? EPISODE 2.3 OF DIGITAL MARKETING SPEAKS

It’s time for another episode of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.

In episode 2.3, IgnitionOne CEO, Will Margiloff, continues his discussion with Dave Morgan, CEO and Founder of Simulmedia. In this third episode of the  interview Will and Dave discuss how brand marketers currently use video advertising and how they can find the most value.

 

More in this interview to come as well as other big industry names, so tune in. If you would like to be included in this series or if you would like to nominate someone, contact us at info@ignitionone.com.

Radical Transparency for TV Advertising? EPISODE 2.2 OF DIGITAL MARKETING SPEAKS

Digital Marketing Speaks is IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues. We return today to continue his most recent discussion.

In episode 2.2, IgnitionOne CEO, Will Margiloff, continues his discussion with Dave Morgan, CEO and Founder of Simulmedia. In this second episode of the  interview Will and Dave discuss why TV advertising isn’t transparent and what needs to happen to make it more so.

More in this interview to come as well as other big industry names, so tune in. If you would like to be included in this series, contact us at info@ignitionone.com.

What has TV Learned From Digital?: Episode 2.1 of Digital Marketing Speaks

Digital Marketing Speaks, IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues, is back with a new interviewee.

In episode 2.1, IgnitionOne CEO, Will Margiloff, speaks with Dave Morgan, CEO and Founder of Simulmedia. In the first episode of this interview Will and Dave discuss Simulmedia and what TV has to learn from digital .

Watch the video and learn more.

This is just the first in series of clips with Dave Morgan, so stay tuned…

Future Of Digital Marketing: Episode 1.4 of Digital Marketing Speaks

Episode 1.4 of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, completes his conversation with Rob Norman, Chief Digital Officer at GroupM. In the last episode of this interview Will and Rob discuss the future of digital marketing .

How do change TV and non-digital channels to be as accountable as digital? Is there collusion in the offline market?

Watch the video and learn more.

Myths of RTB/Programmatic: Episode 1.3 of Digital Marketing Speaks

Episode 1.3 of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, continues his conversation with Rob Norman, Chief Digital Officer at GroupM. In this latest episode Will and Rob discuss the myths of RTB and Programmatic Buying

How do agencies view RTB/Programmatic? Are we heading to 50% total spend on programmatic? How different is this from historic audience bying?

Watch the video and learn more.

Digital Marketing Speaks: New Video Series from IgnitionOne

Digital Marketing Speaks videos

What happens when you put together an outspoken CEO of a leading digital marketing technology company with equally outspoken industry luminaries and delve into the latest trend and issues? You get Digital Marketing Speaks – IgnitionOne’s new video series.

IgnitionOne CEO, Will Margiloff, starts off the series speaking with Rob Norman, Chief Digital Officer at GroupM. In the first episode Will and Rob discuss building technology and dealing with big data.

Should agencies build their own tech? Should they leverage best external technology? How do these things integrate? How do you handle and apply the data involved?

Watch the video and learn more.

Keep tuned for more pieces of this interview in the coming weeks, as well as other interviews. You can also find this and other videos on IgnitionOne’s YouTube channel 

An Up-Close and Personal Look at Dave Ragals, SVP, Client Services

With the digital marketing world evolving at such a fast pace, it’s hard to catch up with IgnitionOne’s SVP of Client Services, Dave Ragals.  In my interview with Dave, we explore his professional role and background, discuss his insights on IgnitionOne creating the new frontier in a space where technology and marketing come together and much more.

Mary Baldwin: What do you do?

Dave Ragals: I oversee our client-facing teams, including the Account Managers, Bid Scientists and Media team.  I’m also responsible for our global SEM offering.  My day to day varies wildly and includes anything from meeting with existing clients to supporting sales efforts to coming up with new solutions for our search product.

MB: How did you get into this field?

DR: My career took me from Broadcast Journalism to Online Journalism (both at CNN) to Online Marketing.  Ultimately, it was building out paid search from scratch for the American Cancer Society that got me hooked.

MB: Looking back, how has the digital marketing industry changed in the last 5 years?

DR: The change has been incredible, focusing more and more on the user, which is why I think IgnitionOne is in the right place.  The rise of data, real-time bidding, profiling — all put the focus squarely on getting the right message to the right user at the right time.  Hey, I think I’ve heard that somewhere before.

MB:  Looking forward, what are your predictions for the digital marketing industry within the next 5 yrs?

DR: I could tell you, but then I’d have to kill you.

MB:  How have digital solutions evolved since you started working with them?

DR: As with most enterprise platforms, a big part of the evolution has revolved around usability.  Of course, a lot of the evolution is driven by the publishers who drive the media.  But the really interesting part is how different providers have developed unique feature sets on top of that.  It’s really about building the better mouse trap.

MB:  What do you enjoy most about working in our industry?

DR: The pace and the excitement.  There are constant opportunities to innovate and solve new challenges.  People often ask me what a typical day is like.  It’s impossible to answer.  No two days are even remotely the same.

MB:  Who is your favorite superhero and why?

DR: Batman, hands-down.  He has no super powers but yet he accomplishes incredible things.  He’s completely human, just a guy dedicated to his cause who doesn’t let anything get in his way.  And he has the most incredible toys.

MB: Favorite author?

DR: I can honestly say I don’t have one, although I’m always reading something.  I read everything by Dennis Lehane and really enjoy Don Winslow.  But I also read a fair amount of non-fiction, usually focused on the first half of the 20th century.

MB: Favorite musician?

DR: That also changes from day to day.  My iPod varies from The Grateful Dead to Green Day, the Beatles to the Beastie Boys, Steve Miller to Surfjan Stevens.

MB: What do you enjoy most about working for IgnitionOne?

DR: I love that every challenge is an opportunity to create something new.  Basic tenets of technology and marketing apply, but outside of that, much of what we’re doing here hasn’t been done before. That’s exciting.