Tag Archives: industry news

IgnitionOne’s Q2 2015 Report: Google Regains Search Share, While Facebook Surges in Display

IgnitionOne’s new report covering trends across digital marketing reveals growth for Q2 2015. Despite gains made by Yahoo!/Bing in previous quarters, Google reclaimed paid search market share it only recently lost. However in programmatic display, Google lost ground to Facebook, decreasing -9% year over year in spend compared to Facebook’s 48% surge. 

Key findings in the report include:
  • Strong search spend growth continues – U.S. paid search spend grew 22% year-over-year in Q2, the third quarter in a row of strong growth. Competitive pressures and mobile search growth is driving this spend increase.
  • Mobile search growth continues to normalize – U.S. spending growth for tablets is up 22% and phones spend is up 71% YoY. Smartphones have seen the greatest growth and represent the majority of mobile spend this quarter with 59% of spend compared to tablets.
  • Yahoo!/Bing give back market share – After three quarters of growth, the Yahoo!/Bing network lost U.S. search market share in Q2, returning to 24.5% of share compared to Google’s 75.5% of U.S. paid search spend.
  • Facebook takes display share from Google – Facebook outpaced Google in display growth with FBX growing 48% in spend, while Google dropped -9% YoY. Facebook’s share of display spend grew to 16% (up from 10% a year ago). Google’s share dropped to 31%, down from 38% last year.
  • Programmatic display grows – U.S. display spend was up 33% when compared with same clients measured in Q2 2014, continuing the growth trend from past two quarters. The decrease in impressions that we have seen in past quarters due to Facebook changes, has tapered off resulting in a total drop of only 1%.

IgnitionOne’s September Industry Digest


Management Lessons from a Public Company Gone Private
August 28, 2013

On the heels of a recent management-led buyout, IgnitionOne’s CEO, Will Margiloff, was featured in Entrepreneur Magazine, an online publication devoted to entrepreneurialism, small business management and business opportunities, discussing lessons learned during the course of his ventures.

Tech Talk: Keep It Simple
August 6, 2013

Hank Kim encourages the tech industry to cut down on their acronyms and invest in using common language in order to better get their point across.

My Summer As An Intern at IgnitionOne
August 8, 2013

Emaily Liddy reflects on her time as an intern at IgnitionOne, and shares some of the valuable lessons learned.

Back-to-School Shopping Season: What Does it Mean for Marketers?
August 22, 2013

Vanessa Courtright, Marketing Coordinator, illustrates why Back-to-School shopping trends are indicative of future Holiday Shopping trends, and how marketers can efficiently drive their Holiday promotional messages to consumers.

Google’s Dynamic Search Ads Beta: A Step Into The Future
August 27, 2013

Katherine Wrobleski, Associate Account Manager, details Google’s dynamic search ad beta, how it can be used by marketers and a real-world example of the successes of an IgnitionOne client.


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