Tag Archives: groupm

Weekly News Roundup

Here’s What GroupM’s Big Change Means For The Ad Exchange Market

GroupM recently decided to stop buying online ads from open ad exchanges because of lack of transparency and quality of ad inventory. Critics are concerned that GroupM will not follow through with this. Instead of buying through open ad exchanges, GroupM will purchase ads directly from publishers and private exchanges. The article claims that GroupM’s top clients do not spend as much money on these open exchanges anyway, so the pressure on this move will not be too great.

Global Ad Revs Expected To Hit $516B In 2014

Analysts are expecting global advertising to achieve its greatest growth in 2014. The World Cup, Olympics, and the U.S. midterm elections have contributed to this growth. The U.S. alone is contributing 6.0% revenue growth. Television comes in first with the most in percentage gains at 40.2% market share. Programmatic buying, including RTB for display, social and video campaigns, will reach $18.4 billion. Overall, the global ad revenue is anticipated to reach $516 billion this year.

“Moneyball” vs. Creative: Where Data and Marketing Collide

It takes creativity to have successful marketing efforts, but the data behind it must not be left out. An impactful marketing campaign must have the right data mixed with the right creativity. The article states that, “there is no (one) best idea;” opportunities are limitless.

Mobile Marketing Over Email is Becoming Vital

Half of all active users on the web are now opening email on the their mobile phones, increasing the popularity of mobile marketing. Studies show that this percentage will increase in the future. According to the article, the most popular devices that are used during these transactions are Apple’s iPhone and iPad. Mobile advertising is becoming a huge part of the digital advertising industry. If companies do not jump on board, they may get left behind.

Google Study Claims Search Ads Improve Awareness

According to Google, search ads improve brand awareness. Because of this, paid search is becoming even more useful to businesses. In a sample tested to see the effectiveness of paid search, Google secured this claim:

Mondelez, Heineken Take The Programmatic Bull By The Horns

Programmatic buying has become a hit for big named brands. Brands such as Kimberly-Clark, Kellogg’s, American Express, Procter & Gamble, Allstate Insurance, 1-800-Flowers, Unilever, and Mondelez International have emerged on the exchange trading platform. The idea is to now create a more effective model that works for agencies.

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Source: Come And Take It America

Future Of Digital Marketing: Episode 1.4 of Digital Marketing Speaks

Episode 1.4 of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, completes his conversation with Rob Norman, Chief Digital Officer at GroupM. In the last episode of this interview Will and Rob discuss the future of digital marketing .

How do change TV and non-digital channels to be as accountable as digital? Is there collusion in the offline market?

Watch the video and learn more.

Myths of RTB/Programmatic: Episode 1.3 of Digital Marketing Speaks

Episode 1.3 of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, continues his conversation with Rob Norman, Chief Digital Officer at GroupM. In this latest episode Will and Rob discuss the myths of RTB and Programmatic Buying

How do agencies view RTB/Programmatic? Are we heading to 50% total spend on programmatic? How different is this from historic audience bying?

Watch the video and learn more.

Episode 2 of Digital Marketing Speaks: now live!

Digital Marketing Speaks videos

It’s time for episode #2 of Digital Marketing Speaks – IgnitionOne’s new video series where an outspoken CEO of a leading digital marketing technology company meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, continues his conversation with Rob Norman, Chief Digital Officer at GroupM. In this second episode Will and Rob discuss the challenges of integrating offline and online data in marketing.

When will we see truly integrated offline and online campaigns? How do you value and weight different digital interactions and compare them with offline interactions?

Watch the video and learn more.

Keep tuned for more pieces of this interview in the coming weeks, as well as other interviews. You can also find this and other videos on IgnitionOne’s YouTube channel 

Digital Marketing Speaks: New Video Series from IgnitionOne

Digital Marketing Speaks videos

What happens when you put together an outspoken CEO of a leading digital marketing technology company with equally outspoken industry luminaries and delve into the latest trend and issues? You get Digital Marketing Speaks – IgnitionOne’s new video series.

IgnitionOne CEO, Will Margiloff, starts off the series speaking with Rob Norman, Chief Digital Officer at GroupM. In the first episode Will and Rob discuss building technology and dealing with big data.

Should agencies build their own tech? Should they leverage best external technology? How do these things integrate? How do you handle and apply the data involved?

Watch the video and learn more.

Keep tuned for more pieces of this interview in the coming weeks, as well as other interviews. You can also find this and other videos on IgnitionOne’s YouTube channel