The IgnitionOne US Strategic Partner Summit is legendary and last week, the European team decided to launch their first-ever European Client Summit at AutoWorld in Brussels. Continue reading The inaugural IgnitionOne Client Summit – Driving Consumer Behavioural in an Omni-Channel World
Couldn’t make it to Brazil? Think you’re a better manager than Roy? It’s time to prove your skills this World Cup with the IgnitionOne Fantasy Football league. Continue reading IgnitionOne launches Fantasy Football league for the World Cup
Last month, IgnitionOne launched its first Turkish Office in Istanbul. Country Manager, Yusef Akyuz presented IgnitionOne’s Digital Marketing Technology at Webrazzi on 19th March, officially announcing IgnitionOne’s presence to the Turkish market. Continue reading Merhaba Istanbul! Meet IgnitionOne’s new Turkish team
Yesterday, IgnitionOne joined the IAB UK for their Digital Britain event in Manchester. The event, which took place at the Bridgewater Hall, is the first time the IAB UK has held an event north of the M25.
We had an interactive area where brand and agency advertisers could drop in and meet the IgnitionOne team. We showcased our LiveMarketer technology through giant touch screens. The brand being demonstrated was the IAB UK showing who was on their website in real-time and how engaged they were with the IAB UK on the day that they released their Ad Spend Report 2013.
The IgnitionOne racers from IAB Engage 2013 also made an appearance with Matt Coughlan from The Auto Network taking home an XboxOne for having the fastest time of 2:05:41 around the track during the day.
Nancy Furber from UNICEF UK spoke with IgnitionOne’s business director, Stewart Holt, on the challenges of integrated marketing campaigns. UNICEF UK ran an integrated marketing campaign in the lead up to Christmas 2013 with IgnitionOne running the majority of the digital activity for the campaign. Nancy spoke about what challenges UNICEF UK as a business had with delivering the campaign but also the benefits they’d seen by integrating their digital spend – an ROI of 3.9 over the course of the campaign.
All in all, it was a fantastic day and we’re looking forward to being part of the Northern Digital Scene for a while to come.
A copy of our presentation from the day is below but if have any questions don’t hesitate to send us an email at email@example.com
IgnitionOne have long been advocates of the great online marketing work coming from outside of London and therefore, we’re delighted to be sponsoring Digital Britain – the IAB UK’s first event north of the M25.
Taking place on Wednesday 9th April, the day will start with a drop in from 10.30am where you can come and meet the IgnitionOne team and find out more about us and the rest of the sponsors.
After lunch, IAB UK will be presenting their PwC AdSpend 2013 Results as well a running through all the amazing things that the IAB UK for digital Britain. Afterwards, IgnitionOne Business Director, Stewart Holt, will be presenting Getting Ready to Integrate exploring some of the real life challenges that online marketers face trying to integrate their different media channels.
The full IAB UK: Digital Britain agenda is available on the IAB UK website and you can register for the event on the site. But if you’d like to make an appointment to meet with one of the team in Manchester, don’t hesitate to email us.
See you in Manchester.
Mirek Wasowicz, Sales Director Eastern Europe, spoke twice at events in Warsaw last month, at AdUniverse and at CCD2014. He presented digital marketing trends, best practices & IgnitionOne’s newest LiveMarketer updates to over 400 professionals. His newest team member, Paulina, responsible for DMS Media, attended the events with him.
adUniverse is an event designed to show the entire ecosystem of interactive advertising, with presentations of the services and tools of the most important players on the Polish market in technology providers. Various providers attended specialising in ad targeting, marketing automation and email marketing platforms, trading desks, representatives of media houses, advertising networks, interactive agencies, etc.
In Poland, despite the economic slowdown, the online advertising industry continues to grow. Starlink media house, in the first half of 2013, observed an increase in online revenue of 7.8 percent. These estimates show that Polish interactive marketing communication channels are in line with global trends. Furthermore, Poland will also gain in importance and marketing budgets spent on interactive advertising from year to year will increase. It is clearly the time to further explore the live interactive advertising world and what technologies are available on the Polish market. The aim of the event was to show the Polish adUniverse online advertising ecosystem. “We hope that the first edition of the conference will present the advertising market as fully as possible, and our participants will become familiar with a large number of advanced tools.”
At CCD2014, Wasowicz specifically showed how you can watch and analyze customer behavior on the website. When a customer visits a company’s website, he is mostly looking for some specific piece of information or product. On the basis of the evidence that is left behind on the network, you can generate customized messages that motivate the customer to contact the call center to close the sale. Wasowicz has already confirmed to CCD2014 in Katowice, Poznan and Gdansk.
We are at various Eastern European events during the year. Please email us at firstname.lastname@example.org if you are interested in meeting us, or having us, at future events.
IgnitionOne is delighted to be sponsoring The Drum’s Digital Convergence on the 12th March 2014.
The day focuses on helping brand marketers get to grips with increasingly contected customers and converging digital media channels. Brand marketers will learn how to deliver multi-channel marketing online that’s interesting and relevant to their individual clients.
IgnitionOne’s UK Managing Director, Simon Haynes will be hosting a round table at Digital Convergence titled Right Here! Right Now! The Roundtable will focus on how to make the most of a customers’ wide and varied online activity by optimising your media channels towards engagement metrics.
If you’d like to know more about Digital Convergence or catch up with us at the event, feel free to get in touch with the London Team.
See you at Digital Convergence!
Last Wednesday was the first IgnitionOne’s French Breakfast with clients and prospects in an inspiring location, at a hand’s reach from the Champs-Elysées: The Pershing Hall.
The event took place in Paris from 8:30am until noon. Our guests enjoyed typical French pastries such as croissants and pain-au-chocolat before beginning an IgnitionOne presentation by our speakers: Florian Grouffal – Country Director France, Dave Ragals – Global Managing Director Marketing Search, and Filip Lauweres – Global Managing Director Marketing Automation.
It was a pleasant and educational event where we shared with our clients and prospects industry trend, and IgnitionOne’s case studies, innovations and roadmap.
We are looking to schedule similar events more regularly in order to continue to build relationships with clients and prospects, as well as share knowledge and the benefits of working with IgnitionOne. Please email us at email@example.com if you are interested in being included in future events.
IgnitionOne UK Managing Director, Simon Haynes, presented at the IAB New Year New You Seminar. The seminar focuses on what marketers should be doing with their digital marketing in 2014.
IgnitionOne presented on Marketing Automation: Moving Beyond the Buzzword (or buzzwords as the case may be). Haynes presented on how the data that brands can get every day from their website can be used to automate digital marketing campaigns in real-time.
You can see Simon’s presentation here and some photos from the day below: