Tag Archives: Europe

How to Get Over the Post-Summit Blues

The 2nd IgnitionOne European Auto Summit took place earlier this month. With a day and a half of content, the cream of European auto marketers, a line-up of digital gurus discussing agile marketing, a private canal boat trip and dinner at one of Amsterdam’s most exclusive hot spots – it’s no wonder our attendees (and the IgnitionOne team) are demonstrating symptoms of the post-auto summit blues.

So, to make the experience last even longer we’ve put together some pointers to ensure the momentum continues and symptoms are remedied.

Remind yourself of the top sound bites that will help you become more agile.

1. Disrupt in your space by thinking and acting like a start-up. Create clusters of internal “start-ups” with teams of dedicated people who have the right blend of expertise; set a strict time frame for delivery; instill the belief that the unthinkable is achievable, and get a prototype out there.
 — Markus Stauffenberg, Nolte&Lauth

2. Learn to fail. Try it cheap with low-risk testing and then scale it up when you’ve got evidence it works.
 — Martin Gill, Forrester Research, Inc.

3. Fast data strategy is the best way to deliver personalised experiences. For every second delayed retailers could lose up to 7% of sales. Be quick off the mark by moving to a customer-centric data management platform – dor shrivel up and die.
–Nic Wenn, Quidco

4. Customers will make contact with you via their preferred channel, not yours. Source the right technology that shifts you from having to guess the next move of your customer, to being certain how best to interact with them.
 — Yusef Akyüz, IgnitionOne

5. Think global but act local. Centralise marketing activity but remember to give local markets the automony to adapt. Leverage the economies of scale, find solutions that allow your team to be autonomous on a global, regional and local level.
 — Francesco Frederico, Acer

Revisit the presentations
Clear some time in your diary to revisit the presentations that resonated most with you. View a selection of the presentations here.

Scroll through the picture gallery
Relive the spectacular summit venue, the views of the Amsterdam skyline and our boat trip through the dutch canals in the glorious sunshine here.

Email the IgnitionOne advice line
Should you require further inspiration, insight or advice on making your organisation more nimble get in touch with the IgnitionOne team or visit our resources page here.

IgnitionOne Europe made the 2015 Inc. 5000 list of the fastest-growing private companies in Europe

IgnitionOne’s European division has been placed in the Inc. 5000 list of fastest-growing private companies in Europe. The placement was made out of the Brussels office. The ranking was announced this morning. It is a prestigious honor to be placed on the list and is a recognition of being an entrepreneurial leader in the industry. You can see our place on the list here.

“Our strategy and continuous growth over the past few years have strengthened our position in the market. We consider this nomination as a confirmation that we are heading in the right direction”, said Filip Lauweres, Global Managing Director Web Personalization, Brussels.

Eric Schurenberg, President and Editor-in-Chief of Inc. Magazine: “Out of the millions of private companies operating from Greater Europe, only a few can boast of having achieved the kind of growth IgnitionOne did. As part of the inaugural Inc. 5000 Europe list, IgnitionOne in fact joins an elite group of companies.”

The Inc. 5000 Europe is an expansion of the Inc. 500 in the US, which ranks the country’s top 5000 fastest-growing private companies and also features a special ranking of the top 10% of the list as the Inc. 500. The Inc. 5000 is ranked according to percentage revenue growth over a four-year period.

Weekly News Roundup

Adapt or Die: The 4 Trends Shaping the Evolution of Digital  Advertising

With advertising, it is all about survival of the fittest. Advertisers must adapt to digital marketing or they will get left behind. Digital has surpassed T.V. with the amount of time users spend on it per day. Four aspects of digital advertising that advertisers must utilize are IAB Rising Star Ad Units, Native advertising, Big Data, and Programmatic. With the use of digital, companies can now pinpoint the customers they would like to reach out to.

Facebook asks: does this feel like an ad?

Despite advances in targeting, Facebook has been revamping algorithms and working toward weeding out irrelevant advertising on individuals’ NewsFeeds in order to make for a more seamless user experience. First, they will need to revamp their technology, which will allow them to understand which advertisements users actually enjoy seeing. Next, advertisers will have to find a way to make it seem like users are not getting ads only for selling purposes.

The CMO and CIO: a new powerhouse for digital transformation

Users are now more demanding than ever before. They want the information, and they want it as fast as possible. “We’ve found one of the biggest barriers to delivering an integrated digital customer strategy has less to do with the technologies deployed, and more with aligning executives and employees around a single, shared vision.” The article states that the best relationship to have is between the CMO and the CIO, due to the significant amounts of technology marketing is spending in their expenses. In order for marketers to produce the best results for excellence, they need the best possible technology from IT.

Yahoo Earnings: Display Ad Revenues Disappointing, But Mobile And Video Platform Gains Traction

Yahoo! Mobile and video platform took off in ad revenue this quarter, and it only looks like it will get better in the future. “During the quarter, search ad revenues (ex-TAC) grew by 6% year over year to $428 million.” What was disapointing was the display ad revenue, which declined 7% in the past year. Mobile growth is continuing to grow, as the user base will consume much more content across Yahoo’s website. On the video side, the company has intesified its efforts to enter the online video space.

Romania Makes it into European Digital Ad Spend Top Ten

Romania has officially made it on the top ten in European online digital ad spend. The article states, “online advertising grew by 11.9 percent to a market value of EUR 27.3 billion in 2013.” Other top countries were Italy, Russia, Turkey, Slovakia, the UK, Hungary, Austria, Norway, and Serbia. These country’s online advertising grew incredibly in 2013 across all platforms.

Source: Spanish News Today
Source: Spanish News Today

The inaugural IgnitionOne Client Summit – Driving Consumer Behavioural in an Omni-Channel World

The IgnitionOne US Strategic Partner Summit is legendary and last week, the European team decided to launch their first-ever European Client Summit at AutoWorld in Brussels. Continue reading The inaugural IgnitionOne Client Summit – Driving Consumer Behavioural in an Omni-Channel World

IgnitionOne launches Fantasy Football league for the World Cup

Couldn’t make it to Brazil? Think you’re a better manager than Roy? It’s time to prove your skills this World Cup with the IgnitionOne Fantasy Football league. Continue reading IgnitionOne launches Fantasy Football league for the World Cup

The Next Big Thing

A few weekends ago a friend asked me what I thought the next big thing in digital was.

This came off the back of a conversation around mobile and the fact all our media friends have gone to Mobile World Congress and we, her in-between jobs and me unable to put my business case together in time to go, felt like we’re the only media people left in Soho. Taking a sip of my wine, my response was Digital Television. Continue reading The Next Big Thing

IgnitionOne receives DTSG Verification for Online Brand Safety

IgnitionOne has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent auditor ABC. Continue reading IgnitionOne receives DTSG Verification for Online Brand Safety

Merhaba Istanbul! Meet IgnitionOne’s new Turkish team

Last month, IgnitionOne launched its first Turkish Office in Istanbul. Country Manager, Yusef Akyuz presented IgnitionOne’s Digital Marketing Technology at Webrazzi on 19th March, officially announcing IgnitionOne’s presence to the Turkish market. Continue reading Merhaba Istanbul! Meet IgnitionOne’s new Turkish team

Digital Britain: IgnitionOne will join the IAB UK at its first event north of the M25

IgnitionOne have long been advocates of the great online marketing work coming from outside of London and therefore, we’re delighted to be sponsoring Digital Britain – the IAB UK’s first event north of the M25.

IAB UK Digital Britain

Taking place on Wednesday 9th April, the day will start with a drop in from 10.30am where you can come and meet the IgnitionOne team and find out more about us and the rest of the sponsors.

After lunch, IAB UK will be presenting their PwC AdSpend 2013 Results as well a running through all the amazing things that the IAB UK for digital Britain. Afterwards, IgnitionOne Business Director, Stewart Holt, will be presenting Getting Ready to Integrate exploring some of the real life challenges that online marketers face trying to integrate their different media channels.

The full IAB UK: Digital Britain agenda is available on the IAB UK website and you can register for the event on the site. But if you’d like to make an appointment to meet with one of the team in Manchester, don’t hesitate to email us.

See you in Manchester.

New Team Member Highlights – Brussels

With over 30 positions open globally, IgnitionOne is growing. We’d like to introduce you to just two of the new team members:

Nothing like fresh new Account Managers in the morning!

After a brutal selection Jannie Vranckx and Alex Yip have now joined the IgnitionOne team in Brussels.

Jannie Vranckx

Jannie will educate our clients all about our algorithms and how to generate more high quality leads & prospects.

Jannie Vranckx
Jannie Vranckx

 

Alex Yip

Alex will guide our clients through integrating their cross-channel marketing with our DMS & help them optimize their search on Google, Bing, Yahoo! and any other search engine you can think of.

Alex Yip
Alex Yip

Let’s give these two a warm “IgnitionFun” welcome!