Are you connecting with your customers as effectively as possible at every point in their journey? As marketers, we strive to be all thing to all customers. But without the right data about our audiences, even the best efforts can fall short of an impact. So how do you know if you’re hitting the mark? That’s where one little number can make all the difference. That number is a consumer’s engagement score.
Join IgnitionOne SVP of Strategic Services Katrina Conn on Wednesday, October 28th for the October Quick Wins webinar Score to Win: Achieving Insight-Driven Relevance Across the Buyer Journey, which will offer an in-depth look at how engagement scoring works and how it can be used to achieve greater relevance throughout the buyer’s journey.
Every customer has their own engagement score based on the level and frequency of activity they have with your products and services. From mentions on Facebook to time spent on your website to products purchased (or almost purchased), an engagement score allows you to better understand your audience on an individual level. And that leads to more effective marketing tactics.
This exclusive Quick Wins webinar will deliver further insights on:
- The use of engagement scoring to inform content and context management
- The role of engagement scoring in both varied and linear consumer journeys
- Examples of real world case studies and results
- Working predictively versus responsively
Register today for this free webinar.