Tag Archives: display

Yahoo!/Bing Secures Biggest US Search Market Share since Before Search Alliance

IgnitionOne released a Q4 2014 report today, highlighting trends and data for digital marketing across search, programmatic display, social and mobile. During this time the Yahoo!/Bing partnership grabbed the largest share of the US paid search market since 2008 following two quarters of strong growth. Mobile devices also show strong growth in both search and display advertising.

q4chart

Key findings in the report:

  • Yahoo!/Bing shows historic growth at best share since 2008: Yahoo!/Bing continued to chip away at Google’s huge lead and now holds with 26.3% of US search spend versus Google’s 73.7% in Q4. This is the highest market share and largest growth in share over consecutive quarters since the inception of the Search Alliance and equates to a 25.8% jump. The last time growth was close to this robust was in the period of Q4 2007-to-Q1 2008 when they saw a 20% jump.
  • 2014 ends with a strong Q4 for Paid Search: Ending a robust holiday shopping season, US Paid Search saw advertising spend up 11% YoY in Q4. This is the highest rate of growth in 2014.
  • Phones and Tablets pull even in spend share growth: Spending growth YoY for tablets is up 37% while phone spend is up 78%. As marketers become more sophisticated, creating stronger mobile-specific experiences, and consumers embrace a multi-device lifestyle, mobile becomes more attractive to marketers for effective reach.
  • Mobile display growth continues – Mobile continues to see strong growth, limited only by inventory available. Most interesting is YoY growth for Android impressions far outpacing iOS, peaking on Thanksgiving Day with 57.8% of impressions.
  • Healthy growth in programmatic display: Marketers continue to move budget to programmatic display ads due to stronger, trackable results with spend up 35% YoY. Contributing factors to increased effectiveness include better use of data feeding smarter strategies, and greater message relevance based on use of consumer data.

“These numbers show significant growth of mobile across the board, so it’s becoming more important for marketers to get a clear view of the customer across devices and across interactions,” said Roger Barnette, president of IgnitionOne. “Our IgnitionOne data management platform fuels messaging across search, display, social and mobile, making reports like this possible. Pulling together first- and third-party data allows for optimization of all interactions and increased relevance of messaging served.”

This report is the latest in a series of reports from IgnitionOne, reviewing trends across the online advertising landscape. This and previous quarterly reports can be downloaded at http://www.ignitionone.com/thought-leadership/

Weekly News Roundup

Here’s What GroupM’s Big Change Means For The Ad Exchange Market

GroupM recently decided to stop buying online ads from open ad exchanges because of lack of transparency and quality of ad inventory. Critics are concerned that GroupM will not follow through with this. Instead of buying through open ad exchanges, GroupM will purchase ads directly from publishers and private exchanges. The article claims that GroupM’s top clients do not spend as much money on these open exchanges anyway, so the pressure on this move will not be too great.

Global Ad Revs Expected To Hit $516B In 2014

Analysts are expecting global advertising to achieve its greatest growth in 2014. The World Cup, Olympics, and the U.S. midterm elections have contributed to this growth. The U.S. alone is contributing 6.0% revenue growth. Television comes in first with the most in percentage gains at 40.2% market share. Programmatic buying, including RTB for display, social and video campaigns, will reach $18.4 billion. Overall, the global ad revenue is anticipated to reach $516 billion this year.

“Moneyball” vs. Creative: Where Data and Marketing Collide

It takes creativity to have successful marketing efforts, but the data behind it must not be left out. An impactful marketing campaign must have the right data mixed with the right creativity. The article states that, “there is no (one) best idea;” opportunities are limitless.

Mobile Marketing Over Email is Becoming Vital

Half of all active users on the web are now opening email on the their mobile phones, increasing the popularity of mobile marketing. Studies show that this percentage will increase in the future. According to the article, the most popular devices that are used during these transactions are Apple’s iPhone and iPad. Mobile advertising is becoming a huge part of the digital advertising industry. If companies do not jump on board, they may get left behind.

Google Study Claims Search Ads Improve Awareness

According to Google, search ads improve brand awareness. Because of this, paid search is becoming even more useful to businesses. In a sample tested to see the effectiveness of paid search, Google secured this claim:

Mondelez, Heineken Take The Programmatic Bull By The Horns

Programmatic buying has become a hit for big named brands. Brands such as Kimberly-Clark, Kellogg’s, American Express, Procter & Gamble, Allstate Insurance, 1-800-Flowers, Unilever, and Mondelez International have emerged on the exchange trading platform. The idea is to now create a more effective model that works for agencies.

Rolled up newspaper on white background
Source: Come And Take It America

Merhaba Istanbul! Meet IgnitionOne’s new Turkish team

Last month, IgnitionOne launched its first Turkish Office in Istanbul. Country Manager, Yusef Akyuz presented IgnitionOne’s Digital Marketing Technology at Webrazzi on 19th March, officially announcing IgnitionOne’s presence to the Turkish market. Continue reading Merhaba Istanbul! Meet IgnitionOne’s new Turkish team

IgnitionOne joins the IAB UK for Digital Britain in Manchester

Yesterday, IgnitionOne joined the IAB UK for their Digital Britain event in Manchester. The event, which took place at the Bridgewater Hall, is the first time the IAB UK has held an event north of the M25.

We had an interactive area where brand and agency advertisers could drop in and meet the IgnitionOne team. We showcased our LiveMarketer technology through giant touch screens. The brand being demonstrated was the IAB UK showing who was on their website in real-time and how engaged they were with the IAB UK on the day that they released their Ad Spend Report 2013.

IAB UK Digital Britain

IAB UK Digital Britain

The IgnitionOne racers from IAB Engage 2013 also made an appearance with Matt Coughlan from The Auto Network taking home an XboxOne for having the fastest time of 2:05:41 around the track during the day.

IAB UK Digital Britain
Racer 1 over

 

 

IAB UK Digital Britain
The racers are off and running

 

IAB UK Digital Britain
The Top 5 Times

 

Nancy Furber from UNICEF UK spoke with IgnitionOne’s business director, Stewart Holt, on the challenges of integrated marketing campaigns. UNICEF UK ran an integrated marketing campaign in the lead up to Christmas 2013 with IgnitionOne running the majority of the digital activity for the campaign. Nancy spoke about what challenges UNICEF UK as a business had with delivering the campaign but also the benefits they’d seen by integrating their digital spend – an ROI of 3.9 over the course of the campaign.

IAB UK Digital Britain
Nancy discusses UNICEF UK’s integrated marketing campaign
IAB UK Digital Britain
Stewart explains IgnitionOne Targeting

All in all, it was a fantastic day and we’re looking forward to being part of the Northern Digital Scene for a while to come.

A copy of our presentation from the day is below but if have any questions don’t hesitate to send us an email at info@ignitionone.com

IgnitionOne® – Making Online Marketing Simple

When we describe IgnitionOne®, we talk about being a global leader in cloud-based technology. We have an amazing data product, called the LiveMarketer®, that helps brand marketers really understand who the individuals on their website are, what they’re interested in and what media channels they’ve been touched by on their path to purchase.

All this information is taken into account and we are able to assign each individual an Engagement Score which tells brands marketers how like that individual is to convert.

When a brand knows how interested someone is in their product and what their interested in, this becomes powerful tool to use in the media channels they use, the price they pay for them and the messages they serve to individual users across them.

At IgnitionOne®, we’re focused on making online marketing simple for brand marketers so we’ve combined this all into one platform, the Digital Marketing Suite. This allows this information to be shared across online marketing disciplines and helps brand marketers start thinking about marketing to individuals rather than marketing across channels.

And to make it even simpler to understand how our technology works and how it could help your brand, we’ve made this one minute video.

If you’d like more information about how IgnitionOne® can help you understand and connect with your customers, email us at info@ignitionone.com or visit our website www.ignitionone.com

 

Mobile is Star this Thanksgiving Day – Smartphone Search Spend Up 1000%

Today we released a mid-quarter report highlighting a strong Thanksgiving weekend for digital marketing. In the report, we discuss how mobile devices represented a growth area for retail marketing, with huge increases in search spending for both smartphones and tablets, the growth of Thanksgiving Day as an important event for online retail marketing, as well as the increasing value of programmatic display advertising.

Key findings in the report include: 

  • Mobile devices drive major growth:  Thanksgiving weekend saw a magnification of the importance of mobile devices with huge increases in US paid search spending, especially for smartphones, which saw a 542% increase year-over-year (YoY) for the full weekend, peaking at over 1000% growth in spend on Thanksgiving Day.
  • Holiday weekend metrics up over last year: US retail advertisers had a busy Thanksgiving weekend, with a 52% YoY increase in spend. Impressions were also up 40% compared to the 2012 shopping weekend.
  • Thanksgiving growing in importance for online retail: Thanksgiving Day, along with Black Friday, saw the biggest increase in US paid search spending among retailers in what was a perfect storm of wide adoption of mobile devices, a shortened holiday shopping season and increased promotion of Thanksgiving as a shopping day.
  • Programmatic Display increases in effectiveness for US retailers: Retailers saw conversions increase 52% on Black Friday and 79% on Cyber Monday YoY as the effectiveness of programmatic display advertising benefited from both technology and marketers becoming more sophisticated.

“Online advertisers are shifting tactics to meet consumer demand – resulting in increased messaging across mobile devices and adding Thanksgiving Day as a major shopping day,” said Roger Barnette, President of IgnitionOne. “With a shortened holiday shopping season in 2013, this past weekend resulted in impressive growth for digital marketing that will help push through to a strong overall Q4.”

To download the report, click here.

IgnitionOne Releases Q3 Digital Marketing Trends Report

Today, IgnitionOne released its third quarter report, covering trends across digital marketing. The report reveals that US paid search spend up 13%, continuing an upswing from the second quarter. In addition, mobile search spend in the US continued to grow at an impressive rate.

Other key findings include:

  • US search spend grows Year over Year (YoY) – Search spend in Q3 was up 13% when compared to Q3 2012. This is a continued acceleration over the YoY growth rate of last quarter. Total search spend decreased quarter-over-quarter (QoQ), which is expected due to seasonality.
  • Increases in mobile advertising continue – US Mobile devices increased at a rate that drove the overall growth of search, but for the first time in 2013 the YoY percentage growth increase dipped just below triple-digits with smartphones and tablets increasing 99.7% and 97.2%, respectively.
  • Google Enhanced Campaigns – Google Enhanced Campaigns had a noticeable effect on cost-per-click (CPC) for search advertising on tablets which were up 32% — more than double the increase for PCs. Enhanced Campaigns also are suspected to be responsible for the drop in click-through rates (CTR) for tablets compared to last year at this time, which were down 20%. This is due to desktop campaigns running on tablets, resulting in less targeted advertising.
  • Travel Invests in Programmatic Display – US programmatic display for the Travel vertical had strong increases in Q3 across metrics and out-performed Retail. Travel increased YoY spend by 90% with impressions and clicks up 79% and 105%, respectively.
To read the report in full, click here.

IgnitionOne’s September Industry Digest

THOUGHT LEADERSHIP

Management Lessons from a Public Company Gone Private
Entrepreneur
August 28, 2013

On the heels of a recent management-led buyout, IgnitionOne’s CEO, Will Margiloff, was featured in Entrepreneur Magazine, an online publication devoted to entrepreneurialism, small business management and business opportunities, discussing lessons learned during the course of his ventures.

Tech Talk: Keep It Simple
DigitalMarketingSuite.com
August 6, 2013

Hank Kim encourages the tech industry to cut down on their acronyms and invest in using common language in order to better get their point across.

My Summer As An Intern at IgnitionOne
DigitalMarketingSuite.com
August 8, 2013

Emaily Liddy reflects on her time as an intern at IgnitionOne, and shares some of the valuable lessons learned.

Back-to-School Shopping Season: What Does it Mean for Marketers?
DigitalMarketingSuite.com
August 22, 2013

Vanessa Courtright, Marketing Coordinator, illustrates why Back-to-School shopping trends are indicative of future Holiday Shopping trends, and how marketers can efficiently drive their Holiday promotional messages to consumers.

Google’s Dynamic Search Ads Beta: A Step Into The Future
DigitalMarketingSuite.com
August 27, 2013

Katherine Wrobleski, Associate Account Manager, details Google’s dynamic search ad beta, how it can be used by marketers and a real-world example of the successes of an IgnitionOne client.

INDUSTRY NEWS

Continue reading IgnitionOne’s September Industry Digest

IgnitionOne’s August Industry Digest

Thought Leadership

Agencies & Tech: Better Out than In?
ExchangeWire
July 22, 2013

Will Margiloff, CEO of IgnitionOne, addresses the question of whether agencies and holding companies should build or buy their own advertising platform technologies, or leave that to specialized, independent technologies.

The Beta Debate
DMS.com
July 1, 2013

Denis Burba, Sr. Media Manager & Katherine Wrobleski, Associate Account Manager discuss the pros and cons of marketers partaking in product betas.

Big Data: How Small Steps to Harnessing Big Data Can Lead to Big Rewards
DMS.com
July 8, 2013

Brittany Lutz, Media Manager at IgnitionOne delves into big data, its continued growth and how it continues to grow. She offers marketers advice on how to make the most of the data they have available.

Generation Gap 4.0
DMS.com
July 30, 2013

Kevin Van den Bosch, Client Services Account Supervisor at IgnitionOne in Belgium, discusses privacy concerns, the drastic change in privacy precautions taken by teens, and the emergence of Web 4.0.

 

IgnitionOne in the News

IgnitionOne to Split from Dentsu In Management-Led Buyout
AdAge
July 2, 2013

IgnitionOne Goes Private, Detaches From Dentsu
MediaPost
July 2, 2013

Ignitionone Takes Full Ownership of Company From Dentsu
The Drum
July 2, 2013

IgnitionOne Gets Independence; Anti-Social Amazon
AdExchanger
July 3, 2013

Strong Quarter for Digital Ads Led by Mobile Search and Programmatic Display
AdOps
July 3, 2013

Marketing Technology Firm Ignitionone Spins Off From Its Owner
Internet Retailer
July 3, 2013

Ignitionone Announces Management Buyout from Dentsu
BtoB
July 3, 2013

Dentsu Issues More Shares, Strengthens Financial Base
MediaPost
July 5, 2013

Accounts and People of Note in the Advertising Industry
NY Times
July 7, 2013

Retailers, Travel Brands Spark Up Mobile Strategies
Brafton
July 8, 2013

Advertisers Double Down on Mobile Paid Search
eMarketer
July 12, 2013

Weekly Furniture World Media Note #81 from Lance Hanish-MobileFirst
Furniture World
July 15, 2013

IgnitionOne Announces Management Buyout, Creating Leading Independent Marketing Technology Company
Econsultancy
July 17, 2013

EBay Flexes Advertising Arm, Launches Its Own Digital Agency
Adotas
July 22, 2013

Ignitionone Appoints Simon Haynes UK MD Following Buyout From Dentsu
The Drum
July 24, 2013

Simon Haynes Appointed UK Managing Director At Newly Independent Ignitionone
Econsultancy
July 24, 2013

Facebook’s Mobile-Ad Boom Provides Model to Social Sites
Bloomberg
July 26, 2013

Publicis Omnicom Creates Uncertainty for Brands
MediaPost
July 29, 2013

IgnitionOne Appoints John Ragals COO, Pushes Tech Efforts
MediaPost
July 31, 2013

 

Industry News

CMOs Pessimistic About Achieving Their Goals? Turn To the Data
Adotas
July 1, 2013

A recent report published by the analyst firm Accenture revealed that 40% of CMOs said they are unprepared to meet their marketing objectives, a 5% increase from 2011. The first step for these CMOs in acheiving their objectives is to accept technology, such as marketing automation, which has had a low adoption rate since its introduction to the industry five years ago.

NRF Predicts Cautious Back-to-School Shopper
MediaPost
July 1, 2013

The state of the economy is predicted to affect the shopping habits of 77% of families with kids in school, clearly having potential impact on ecommerce during the second largest shopping season of the year.

The Marketplace Fairness Act: What To Expect From An Internet Sales Tax
Econsultancy
July 3, 2013

Explains the implications of the Internet Sales Tax as it is on its way to becoming codified and standardized, giving states the authority to obligate remote sellers to collect sales tax in the states where transactions occur, applying to retailers with aggregate annual remote sales of at least $1 million.

Back-to-School Ad Campaigns Start Jarringly Early as Marketers Seek Tight Budgets
AdAge
July 8, 2013

Back-to-school spending accounts for $84 billion in sales, making it the second-biggest season for retailers. Typically beginning mid-July, this year’s back-to-school shopping started prior to Independence Day, sending some e-retailers into a frenzy while others told customers to come back later.

The Ill-Defined Problem of Attribution
MediaPost
July 11, 2013

Argues that although algorithms can assist marketers with attributing appropriate credit to channels and predicting future media buys, human nature is “notoriously tough to predict.”

Forrester: $2.1 Trillion Will Go Into IT Spend In 2013; Apps And The U.S. Lead The Charge
Tech Crunch
July 15, 2013

Forrester Research has now released its annual look at the state of IT spend globally, and analysts project that there will be $2.06 trillion invested across software, hardware, and IT services by enterprises and governments in 2013.

 

Search

How to Break Enhanced Campaigns (and Why You Shouldn’t Bother)
ClickZ
July 1, 2013

Offers advice for marketers who are unhappy with Google Enhanced Campaigns and illustrates how to segment smartphone traffic into separate campaigns.

Microsoft Exploring Options with Facebook
MediaPost
July 2, 2013

Bing and Facebook are working toward implementing ad formats on the social site, allowing members to like an ad. In addition, Bing plans to create product listing ads similar to Google’s PLAs as well as launching click-to-call similar to Skype, along with call-tracking tools.

Taking Search Marketing Further? A Look at Remarketing
MediaPost
July 30, 2013

This article illustrates the three factors that are driving the growth of search remarketing, including appealing to visitors who didn’t convert, up-selling/ cross-selling to existing customers and reaching customers within a given time before or after making a purchase.

 

Display

Portable TV: 10% of Video Views Going To Devices
MediaPost
July 1, 2013

Video views to devices in Q1 rose by 19% over the previous quarter alone, now accounting for 10% of all views, according to Ooyala. The company says video growth on tablets (now between 5% and 6% of all views) and smartphones (more than 4%), is on the same curve as last year when their combined total share doubled between Jan. 1 and Dec. 31. In Q1 2012, mobile devices had only a 4% share.

Programmatic Buying Rises, But Display Ads Decline
MediaPost
July 23, 2013

An analyst report cites a rise in programmatic buying continuing to drive the decline in premium display ad sales.

Real-Time Bidding Deserves Real-Time Insights
Adotas
July 23, 2013

Discusses the importance of real-time analytics that support RTB, highlighting the benefits to buyers, publishers and exchanges.

How Big is FBX Anyway?
AdExchanger
July 25, 2013

In light of recent comments made by Sheryl Sandberg, COO of Facebook, regarding FBX being “a very small part of (Facebook’s) business,” this article notes that although that may be true, FBX “remains important for ad tech companies, specifically because marketers remain deeply committed to retargeting potential customers in the Facebook environment.”

 

Social

LinkedIn Ramps Up Content In Pursuit of Ad Dollars
AdAge
July 2, 2013

Traditionally a place for housing resumes, job-seekers and recruiters, LinkedIn is pitching brands and agencies on its transformation into a content-marketing platform, including its pilot test of “sponsored updates,” its rendition of native ads that appear in users’ news feeds.

Twitter Unveils its Ad Retargeting Effort
All Things D
July 3, 2013

The remarketing effort will allow advertisers to upload an aggregate set of cookie IDs to Twitter’s ad system and ask Twitter to match those with the cookies of users who visit the social network.

Facebook Mobile Swells to 41% of its Ad Sales
ADWEEK
July 24, 2013

Facebook mobile ad sales in Q2 beat Wall Street expectations, accounting for 41% of $1.62 billion in total ad sales, whereas in Q1, mobile ads accounted for 30% of ad sales, indicating that Facebook now understands how to engage users via mobile.

 

Mobile

Mobile Retargeting: Some Just Do It Better
Adotas
July 2, 2013

Discusses the growth of mobile remarketing and offers advice for how marketers can make the most of their remarketing strategies.

North America Dominates Tablet Spend in 2013
AdExchange
July 2, 2013

North America will account for 47% of tablet revenue in 2013, according to a new study by ABI Research, followed by Western Europe at 29% and Asia-Pacific at 21%.

More Than Half of America Has a Smartphone
ADWEEK
July 10, 2013

As of May 2013, 56% of US adults own smartphones, up from 46% in February 2012. This infographic also highlights the percentage within each age group who own smartphones, distribution of smartphone ownership according to income, and more.

Mobile Ad Measurement Rules Finalized
MediaPost
July 11, 2013

The mobile Web ad measurement guidelines outline requirements, such as client-side counting for mobile Web ad impressions to increase consistency with computer-based ad measurement and help to reduce discrepancies in mobile impression counts. With these clear guidelines in place, performance and effectiveness of mobile campaigns can be measured more accurately.

IgnitionOne’s July Digest

Thought Leadership

Has Search Lost Its Luster?
MediaPost
June 3, 2013

Roger Barnette, President of IgnitionOne, discusses the fundamental role of search in the ever-evolving world of digital marketing.

Why Bother with a Search Management Technology?
DMS.com
June 4, 2013

Michael Alex-Campbell, Sales Executive at IgnitionOne UK, explains the importance of using search management technology in order to tap into search’s full potential.

Things Not to Do in Digital
DMS.com
June 7, 2013

When used well, the Internet is a great opportunity for companies; unfortunately, it can also be a threat if not used properly. Alice Travers, Client Solutions Executive at IgnitionOne UK, explains how to make the most out of the Internet, and cautions against common mistakes.

Sabermetrics & Search Bid Management; ‘Moneyballing’ the Market
DMS.com
June 13, 2013

Will Perkins, baseball fan and Director of Client Services at IgnitionOne, highlights the similarities and differences between the use of sabermetrics in baseball and metrics used in search bid management, and explains how technology aims to take “search sabermetrics” to the next level.

Attribution: Do You Have What it Takes? A Webinar Recap
DMS.com
June 20, 2013

Attribution – understanding which media exposures contribute to a conversion – represents a sea of opportunity to marketers, yet many are wary of it. Dave Ragals, SVP of Client Services at IgnitionOne, discusses the best way to navigate attribution and urges clients to jump in and make the most of it.

IgnitionOne Releases its Q2 2013 Digital Marketing Report
DMS.com
June 26, 2013

In its report, IgnitionOne finds that search spend was up in Q2 and that the channel remains a strong performer; mobile advertising and programmatic display are promising channels for the future.

The Beta Debate
DMS.com
July 1, 2013

Denis Burba and Katherine Wrobleski, Senior Media Manager and Associate Account Manager, respectively, reflect on the key points that search marketers should consider before making the switch to beta versions of products, and urge them to proceed with caution.

IgnitionOne News and Press

Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From iProspect
Search Engine Land
June 18, 2013

IgnitionOne Wins Bronze in Online Marketing Campaign of the Year
DMS.com
June 18, 2013

In Optimization, Service Is King
AdExchanger
June 20, 2013

Mobile Search Advertising Continues Its Ascent
Marketing Charts
June 26, 2013

IgnitionOne: Search Budgets, Clicks, Impressions Up
MediaPost
June 26, 2013

Report: Google Gains As Search Ad Spending Starts To Rebound
Forbes
June 26, 2013

Marketers Up Search Efforts For Travel Media
MediaPost
June 26, 2013

Report Finds Mobile Search Ad Spending Has Doubled Year-Over-Year
KoMarketing
June 26, 2013

FTC Directives Could Make Mobile Search More Confusing
Mobile Marketer
June 27, 2013

IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2
Search Engine Land
June 27, 2013

Study: US Travel And Retail Sectors Got Aggressive With Programmatic Display In Q2
Marketing Land
June 28, 2013

Industry News

Conversion Attribution In Cross-Channel Marketing: Giving Credit Where Credit Is Due
Adotas
June 4, 2013

Until recently, many retailers only paid attention to last-click attribution; however, new research shows that, in order to account for the factors that convert a potential customer, more and more retailers are turning towards multi-channel attribution.

It’s Time To Drop The Jargon: Simplifying the Ad Tech Story
AdExchanger
June 6, 2013

While the technology behind the digital marketing industry may be complex and hard to understand, the industry’s image does not have to be. Confusion due to complicated jargon is hurting the ad tech industry as a whole.

The Changing Digital Marketing Landscape
DMNews
June 10, 2013

New research shows that the digital marketing landscape is growing at a more rapid pace than ever; as the number of ways to reach potential clients increases, so too do content marketing capabilities. All that’s left to do is to wait for attribution to keep up.

CMOs Lack Knowledge to Measure Customer Experience
MediaPost
June 20, 2013

A new study shows that CMOs today are increasingly responsible for fostering the relationship between brand and customer; however, with few ways to measure consumer experience, marketers remain in the dark about how effective they are.

DAA Bashes New Cookie-Blocking Initiative
MediaPost
June 20, 2013

As public opinion of cookies becomes ever more negative, institutions like Mozilla Firefox and Stanford University’s Center for Internet and Society have pursued cookie-blocking initiatives, drawing criticism from digital advertisers.

Campaign ROI Is No Longer Enough
DMNews
June 20, 2013

More is more when it comes to the data that marketers turn to when facing decisions. Turning data into knowledge requires more than simple ROI; a variety of metrics should be used.

Big U.S. Advertisers Boost 2012 Spending By Slim 2.8% With a Lift From Tech
AdAge
June 23, 2013

AdAge’s annual list of the 100 Leading National Advertisers likens trends in advertising budgets to the American economy; both hurt by recent declines, the advertising budget of most major companies and the American economy is growing at a slow but steady pace – spurred largely by growth in the digital sector.

Search

What Does a Bing-Powered Siri Mean for Google?
All Things D
June 11, 2013

Apple recently said that Bing would replace Google as Siri’s default search engine for the upcoming iOS 7. A look at the changing relationship between Apple and Google, and what it means for SEO marketers.

SEO Into 2004: The Irreversible Changes in Google’s Products
Search Engine Watch
June 13, 2013

As Google’s product updates mark the evolution of search from a simple look up tool to a platform for exploration and discovery, SEO marketers need to consider the implications that such a shift will have on their own performance.

Google Enhanced Campaigns Increase Cost per Click
MediaPost
June 18, 2013

Google’s shift to AdWords Enhanced Campaigns is may not be good news for advertisers, a new study shows.

Reach Millennials via Search, Social, Mobile
MediaPost
June 20, 2013

New research shows that though Millenials are considered to be the most social generation. They rely on old-fashioned search as the source of most information.

How Social Content Supports Real-Time Search Engine Marketing
MediaPost
June 24, 2013

A new study by Stanford University and Microsoft Research shows the relationship between social content and sharing, and search queries during real-time events.

Google’s Enhanced Campaigns: What We’ve Learned from Migration
Econsultancy
June 27, 2013

A look at the effects of a migration to Google’s Enhanced Campaigns, and how marketers can benefit from making the switch sooner rather than later.

Display

Will Need for Transparency Drive Ad Networks Out Of Business?
MediaPost
June 6, 2013

A look at the pros and cons of contemporary DMPs and DSPs versus traditional ad networks.

When Will Digital Ads Finally Generate a ‘Water-Cooler Moment?’
AdAge
June 6, 2013

Online advertising has become one of the most popular forms of marketing, but are online ads really that effective? In today’s connected world, it is easy to get caught up in the numbers and technology and forget the creative aspect that makes for a good online campaign.

Programmatic, Real-time and Predictive: Display is Ready for Primetime
DMNews
June 20, 2013

Display advertising has grown rapidly over the last few years and its growth is likely to continue. In the next few years, display is poised to overtake search as the main player in digital advertising.

Mobile

Web, Social, or Mobile? All of the Above
DMNews
June 4, 2013

Instead of the divide-and-conquer mentality surrounding silo’ed marketing, marketers should pursue integrated campaigns to see higher ROIs.

Mobile Marketing Isn’t About Screens or Devices, It’s About Behavior
AdAge
June 13, 2013

In the ad tech industry, mobile tends to be treated as one channel; however, the way people interact with their devices varies from screen to screen, creating a challenge for marketers who look at mobile in such general terms. In the end, it is not about the screens – it is about behavior.

Google Takes Majority of Mobile Ads, Facebook Closest Rival
MediaPost
June 13, 2013

Despite the challenges presented by mobile advertising, Google has found success, and now has the majority of the worldwide investments in mobile advertising.

Agencies and Cannes Judges Say Less Is More for Mobile
ADWEEK
June 17, 2013

New IAB study offers the best practices for an effective mobile ad. Two of the main points: brevity and creativity.

Digital Businesses Address Need for Mobile Ops, Sites
MediaPost
June 17, 2013

A new Forrester report shows how business are adapting to the emerging mobile landscape, building mobile-websites, apps, and more to target mobile users.

Portable TV: 10% of Video Views Going to Devices
MediaPost
July 1, 2013

Gone are the days of traditional television; new research shows that video is going mobile.

Social

Facebook Kills Sponsored Results
MediaPost
June 13, 2013

Out with the old and in with the new for Facebook’s advertising efforts. The company is pulling sponsored results from its pages after other ad spaces performed better.

Facebook Adds 15-Second Videos for Instagram, Brands Sign On
MediaPost
June 20, 2013

After the success of Twitter’s Vine, Facebook adds video capabilities to Instagram in a move that greatly appeals to advertisers.

Facebook’s Fight for Dominance
Digiday
June 20, 2013

Facebook’s new video capabilities on Instagram both excite and impress companies who see it as an excellent opportunity to connect with customers.

What Instagram Video Sharing Means for Advertisers
Adotas
June 21, 2013

Instagram is already a hub of opportunity for marketers; Facebook’s addition of video to the photo-sharing platform seeks to take it to the next level.

Facebook Doubles Stats for Ad Buyers
ADWEEK
June 26, 2013

Facebook is stripping some of the ad spaces that are available to marketers, and instead is giving them four new levels of data; so while marketers will see less breadth in their Facebook campaigns, they will have greater depth.

As IPO Nears, Twitter CEO Says “We Think of Revenue Like Oxygen”
Tech Crunch
June 28, 2013

Despite their upcoming $10 billion IPO – or perhaps because of it – Twitter remains grounded, CEO says, and is focusing on long-term developments over short-term.