Tag Archives: digital marketing

Secret Escapes Chooses IgnitionOne for Digital Media Attribution

A popular luxury hotels and holidays site has become the latest to join an increasing trend of businesses bringing all digital marketing channels under one roof in order to analyse cross-channel attribution.

LONDON – June 18, 2012 – Secretescapes.com, the UK based members-only luxury travel company, has recently chosen to work with IgnitionOne, the global leader in digital marketing solutions, in order to manage and optimise all digital marketing channels (search, social and display). The luxury travel website had previously been managing its media spend through a number of fragmented technologies and programs and wanted a more consolidated cross-channel solution.

Secret Escapes is an online travel club offering cut-price rates on four and five-star boutique and luxury hotels and holidays worldwide. Launched at the beginning of 2011, its website now has more than a million members.

“We’ve seen such excitement from customers for our products across so many channels that unpicking it all manually became unfeasible, which is why IgnitionOne’s automated technology appealed. Not only will it ensure customers get the best possible experience onsite by getting the right content at the right time, but we will also be able to analyse overall ROI more efficiently and effectively on one platform“, said Tom Valentine, Founder and Managing Director of Secret Escapes.

“Secret Escapes is one of a growing number of companies choosing to look at the efficiency of their digital marketing across all channels. Our technology and client support enables them to have a fully attributed view of their online advertising; giving them crucial insight into how the different digital channels work together. ” said Ollie Bath, Head of Client Solutions Europe for IgnitionOne.

Welcome to DigitalMarketingSuite.com!

IgnitionOne, the global leader in digital marketing solutions, introduces DigitalMarketingSuite.com, a content hub and corporate blog to serve as a source for all things integrated digital marketing.

DigitalMarketingSuite.com aggregates digital marketing news and insights from accredited sources across the Internet in one, easily accessible location. We assemble this content from trade publications, major news sites and marketing blogs to serve relevant and well-rounded material focused on industry discussions and trending topics to keep you informed while simplifying your daily task of staying on top of news.

DigitalMarketingSuite.com will also house exclusive content as IgnitionOne’s Corporate Blog. This content aims to provide valuable insights into integrated digital marketing through posts that are written by some of our most knowledgeable employees. We hope you find this information valuable and that it helps to promote innovation throughout the digital marketing landscape.

We want to hear from you! Please feel free to comment on any post or to suggest content. You can reach us at info@ignitionone.com.