Tag Archives: digital marketing speaks

The inaugural IgnitionOne Client Summit – Driving Consumer Behavioural in an Omni-Channel World

The IgnitionOne US Strategic Partner Summit is legendary and last week, the European team decided to launch their first-ever European Client Summit at AutoWorld in Brussels. Continue reading The inaugural IgnitionOne Client Summit – Driving Consumer Behavioural in an Omni-Channel World

IgnitionOne receives DTSG Verification for Online Brand Safety

IgnitionOne has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent auditor ABC. Continue reading IgnitionOne receives DTSG Verification for Online Brand Safety

Merhaba Istanbul! Meet IgnitionOne’s new Turkish team

Last month, IgnitionOne launched its first Turkish Office in Istanbul. Country Manager, Yusef Akyuz presented IgnitionOne’s Digital Marketing Technology at Webrazzi on 19th March, officially announcing IgnitionOne’s presence to the Turkish market. Continue reading Merhaba Istanbul! Meet IgnitionOne’s new Turkish team

IgnitionOne joins the IAB UK for Digital Britain in Manchester

Yesterday, IgnitionOne joined the IAB UK for their Digital Britain event in Manchester. The event, which took place at the Bridgewater Hall, is the first time the IAB UK has held an event north of the M25.

We had an interactive area where brand and agency advertisers could drop in and meet the IgnitionOne team. We showcased our LiveMarketer technology through giant touch screens. The brand being demonstrated was the IAB UK showing who was on their website in real-time and how engaged they were with the IAB UK on the day that they released their Ad Spend Report 2013.

IAB UK Digital Britain

IAB UK Digital Britain

The IgnitionOne racers from IAB Engage 2013 also made an appearance with Matt Coughlan from The Auto Network taking home an XboxOne for having the fastest time of 2:05:41 around the track during the day.

IAB UK Digital Britain
Racer 1 over

 

 

IAB UK Digital Britain
The racers are off and running

 

IAB UK Digital Britain
The Top 5 Times

 

Nancy Furber from UNICEF UK spoke with IgnitionOne’s business director, Stewart Holt, on the challenges of integrated marketing campaigns. UNICEF UK ran an integrated marketing campaign in the lead up to Christmas 2013 with IgnitionOne running the majority of the digital activity for the campaign. Nancy spoke about what challenges UNICEF UK as a business had with delivering the campaign but also the benefits they’d seen by integrating their digital spend – an ROI of 3.9 over the course of the campaign.

IAB UK Digital Britain
Nancy discusses UNICEF UK’s integrated marketing campaign
IAB UK Digital Britain
Stewart explains IgnitionOne Targeting

All in all, it was a fantastic day and we’re looking forward to being part of the Northern Digital Scene for a while to come.

A copy of our presentation from the day is below but if have any questions don’t hesitate to send us an email at info@ignitionone.com

How are Brand Marketers using video ads? EPISODE 2.3 OF DIGITAL MARKETING SPEAKS

It’s time for another episode of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.

In episode 2.3, IgnitionOne CEO, Will Margiloff, continues his discussion with Dave Morgan, CEO and Founder of Simulmedia. In this third episode of the  interview Will and Dave discuss how brand marketers currently use video advertising and how they can find the most value.

 

More in this interview to come as well as other big industry names, so tune in. If you would like to be included in this series or if you would like to nominate someone, contact us at info@ignitionone.com.

What has TV Learned From Digital?: Episode 2.1 of Digital Marketing Speaks

Digital Marketing Speaks, IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues, is back with a new interviewee.

In episode 2.1, IgnitionOne CEO, Will Margiloff, speaks with Dave Morgan, CEO and Founder of Simulmedia. In the first episode of this interview Will and Dave discuss Simulmedia and what TV has to learn from digital .

Watch the video and learn more.

This is just the first in series of clips with Dave Morgan, so stay tuned…

Future Of Digital Marketing: Episode 1.4 of Digital Marketing Speaks

Episode 1.4 of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, completes his conversation with Rob Norman, Chief Digital Officer at GroupM. In the last episode of this interview Will and Rob discuss the future of digital marketing .

How do change TV and non-digital channels to be as accountable as digital? Is there collusion in the offline market?

Watch the video and learn more.

Episode 2 of Digital Marketing Speaks: now live!

Digital Marketing Speaks videos

It’s time for episode #2 of Digital Marketing Speaks – IgnitionOne’s new video series where an outspoken CEO of a leading digital marketing technology company meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, continues his conversation with Rob Norman, Chief Digital Officer at GroupM. In this second episode Will and Rob discuss the challenges of integrating offline and online data in marketing.

When will we see truly integrated offline and online campaigns? How do you value and weight different digital interactions and compare them with offline interactions?

Watch the video and learn more.

Keep tuned for more pieces of this interview in the coming weeks, as well as other interviews. You can also find this and other videos on IgnitionOne’s YouTube channel 

Digital Marketing Speaks: New Video Series from IgnitionOne

Digital Marketing Speaks videos

What happens when you put together an outspoken CEO of a leading digital marketing technology company with equally outspoken industry luminaries and delve into the latest trend and issues? You get Digital Marketing Speaks – IgnitionOne’s new video series.

IgnitionOne CEO, Will Margiloff, starts off the series speaking with Rob Norman, Chief Digital Officer at GroupM. In the first episode Will and Rob discuss building technology and dealing with big data.

Should agencies build their own tech? Should they leverage best external technology? How do these things integrate? How do you handle and apply the data involved?

Watch the video and learn more.

Keep tuned for more pieces of this interview in the coming weeks, as well as other interviews. You can also find this and other videos on IgnitionOne’s YouTube channel