Tag Archives: Digital Impact Awards

IgnitionOne Picks Up a Bronze at the Digital Impact Awards UK

Last week, IgnitionOne’s work with Unicef UK on the Syria Christmas appeal was recognised with a bronze at the Digital Impact Awards 2014.

The awards, held at The Brewery in London, welcomed over 500 of the UK’s finest digerati. Launched by Communicate Magazine in 2010, The Digital Impact Awards celebrate creativity, innovation and strategic thought in digital stakeholder communications.

In conjunction with Unicef UK we were nominated for the ‘Best use of digital in the charity, NGO or NFP sector’. Competition in our category was fierce from the likes of Marie Curie Cancer Care and The Royal Navy. Undoubtedly we were thrilled to add our bronze accolade to the UK’s already bursting awards shelf.

IgnitionOne worked with UNICEF UK to develop a uniquely integrated online advertising campaign using their first party data. Through a broad reaching display campaign, supported by on-going paid search activity, IgnitionOne’s unique technology helped drive traffic to the UNICEF UK site. Once onsite, we used our LiveMarketer and engagement score technology to understand who the most engaged users on the UNICEF UK website were. The highly engaged visitors to the UNICEF UK site who failed to donate were then reproached through our Smart Retargeting®. The campaign outperformed the 2012 Christmas campaign and donations came flooding in.

Here’s hoping the winning streak continues at the upcoming UK Search Awards and The Digitals next month. We’ve got our black ties and fancy frocks at the ready… fingers crossed!

IgnitionOne Nominated for US Search Awards, Digital Impact Awards

We are excited to announce that IgnitionOne’s Digital Marketing Suite has been nominated for the category of Best PPC Management Software in the US Search Awards. This award recognizes “the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns.” More information about the  US Search Awards can be found here.

In the UK, IgnitionOne has also been shortlisted in the Digital Impact Awards for Best Use of Digital in Travel and Leisure sector for the use of our marketing automation product with Betfred.

The Digital Impact Awards “is Europe’s largest benchmark of digital stakeholder engagement, celebrating excellence in digital communications.” View the full shortlist here.

Being nominated for these awards is a testament to providing exceptional service and delivering successes to our valued clients.