Tag Archives: digest

IgnitionOne’s November Industry Digest

Thought Leadership

Digital Marketing Speaks: New Video Series from IgnitionOne
DigitalMarketingSuite.com
October 3, 2013

This is the first episode in a series of digital marketing conversations. Will Margiloff, CEO of IgnitionOne, discusses building technology and dealing with big data with Rob Norman, Chief Digital Officer at GroupM.

Keep Your Paid Search Thriving with Search Query Expands
Yahoo! Blog
October 10, 2013

Dave Ragals, SVP of Client Solutions at IgnitionOne, discusses the value of marketers expanding their keyword lists.

Episode 2 of Digital Marketing Speaks
DigitalMarketingSuite.com
October 17, 2013

The second in a series of digital marketing conversations, Will Margiloff, CEO of IgnitionOne, discusses the challenges of integrating offline and online data with Rob Norman, Chief Digital Officer at GroupM.

Predictive Optimization: Look into the Future for Search and Display Success
DigitalMarketingSuite.com
October 17, 2013

Recap and video of Roger Barnette’s webinar, which discusses how in the past, marketing strategies were based on one part past data, one part hunch. Over time, marketers have become more proficient in knowing what is working and can use that information to drive budget decisions. However, missing for most marketers is the foresight to know what they should spend and what the results will be.
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