Tag Archives: data management platform

Register Now for the June 17th Webinar: Harnessing the Power of Data You Own

The IgnitionOne June webinar, “Harnessing the Power of Data You Own”, is happening this Wednesday at 11 a.m. ET. But there’s still time to register!

Odds are, most DMP users are sitting on a mound of usable information – knowing how to put that information to work in the right way is what creates greater success. Harnessing the power of data means better results, better insights and better business.

“Harnessing the Power of Data You Own” will feature Luis Caballero, Chief Data Scientist at IgnitionOne. Luis will explain how to get from the point A of raw data to the point B of real results, providing registrants with clear direction and insights on how to get quick wins, create better customer experiences and uncover key trends. Participants will also:

* Learn what data points to use for stronger ROI

* See case-study examples of recent DMP success

* Get fresh ideas for faster results

And more!

“Harnessing the Power of Data You Own” takes place Wednesday, June 17 at 11 a.m. ET.

Register here before it’s too late!

“WTF is the Marketing Cloud?”: The Essential Guide

The landscape of marketing clouds is constantly changing and growing – with multiple technological choices, contradictory descriptions and varying claims, it isn’t hard to understand why getting into the game can be confusing.

Ultimately, your customers don’t care what kind of data management technology you use. What they do care about is having a positive experience with a brand that knows how to interact with them, an opportunity that comes from utilizing the right tools to glean the data you need.

So, what exactly are the right tools? That’s where the marketing cloud and DMP options come into play. But if this video is any indication, there’s still a lack of clarity surrounding what exactly the “marketing cloud” is:

“WTF is the Marketing Cloud” is here to answer that question and more. It’s the essential guide to a basic understanding of various DMPs, clouds and hubs. Get informed, get your questions answered, and get ahead of the game.

Download the guide here.


Don’t get me wrong, I love an industry event as much as the next marketer, but sometimes I wish I could simply have the content without the tube journey, long registration lines or the mediocre cup of coffee. That’s what is great about a webinar – a chance to gather business critical information from the comfort of your own desk.

On April 2, our live webinar will empower you and your team with everything you need to know about a Data Management Platform. Tune in to find out how you can banish mixed marketing messages to your customers and how a DMP can fuel one-to-one digital experiences across all channels.

In 45 minutes, we’ll cover:

  • The technology: unleashing the power of a DMP – a LIVE demo
  • The value: what’s in it for me? Adding value to the Marketing, CRM, IT and Finance teams
  • The customer experience: achieving the holy grail of personalised marketing across all touch points
  • The results: number crunching and expected return on investment
  • The implementation: preparing a business case and your definitive checklist to get started

Sound good? Register here to join us on April 2nd at 2.30pm GMT/ 9.30am EST  http://www.ignitionone.com/dmp-webinar/

See you then!