Digital marketing leaders are invited to join IgnitionOne on Wednesday, July 22nd for an exclusive webinar that explains how to get one-time customers to buy again using customer data collected by a DMP (data management platform). According to Aberdeen Research, the rate of customer retention is 14% higher among companies that use big data, which means your DMP is capable of delivering big results on engagement – you just have to know what insights to look for and how to use them. Dive into this webinar to understand how the data gathered from a DMP can help you create stronger, more personalized customer experiences that lead to repeat purchasing and a stronger ROI.
The webinar, “How to Get a One-Time Customer to Buy Again,” features Luis Caballero, Chief Data Scientist at IgnitionOne and 15-year veteran of the technology industry. Caballero will provide participants with valuable knowledge on how to use customer data to create a marketing strategy that will increase the likelihood of a one-time customer becoming a repeat customer.
- Learn how to use your data to increase the likelihood of repeat business
- Understand what details should influence the cadence
- Find out ways to predict and anticipate customer behaviors
- And more!
The IgnitionOne Quick Wins Webinar “How to Get One-Time Customers to Buy Again” is free to attend and takes place Wednesday, July 22 at 11 a.m. ET. Registration ensures access to the recorded playback.
As each year ticks by, consumer expectations increase when it comes to the depth of personalization of the brand experience. Many brands are doing their best to keep up, using customer data to identify key points of interaction to ramp up the customer love in fits and starts. While this is well intended and perhaps better than nothing (albeit worthy of an A/B test of no personalization versus limited personalization), it still begs for a more consistent approach.
But how do you introduce personalized consistency into a cross-channel mesh – and mess – of interactions?
- Start with the audience you’re trying to reach and design your content strategy around them. Demonstrate that you know them by embracing your target personas as part of your “customer family.” Get intimate with who they are, what they do, what they think, what keeps them up at night, what makes them laugh. Find images of persona people (or a fair representation) and paste them on the walls of your office. Name them, nurture them, be inspired by them. Advisory groups and qualitative data can help.
- Look at your core two or three audiences and map out the typical customer journey for each. Use that at a starting point to simplify the moments that matter. As you continue to advance in the use of data in an effort to grease the funnel, you can prevent the impression of fits and starts by mapping out and tackling one journey at a time. Even if you can’t do everything right away, you can at least allow for consistency across specific audiences. Start with the ones that matter most to your success.
- Analyze the data you own for the most important “moments of truth.” Optimize those points of engagement first when it comes to effective messaging and customizing of cross-channel content.
You know more than you did a year ago about most of your core audiences. Take action on those insights and assumptions knowing that the use of a data management platform (DMP) with cross-channel integration can make easy work of something that’s become increasingly complex. It’s the fusion of science into the art of marketing to bring the brand experience to life for your audiences, and bringing your audiences to life for your brand.