Tag Archives: cross-channel attribution

Innovation through a Desktop

Encourage, foster & share – those are, in my opinion, the three most important words when it comes to innovation in a company. Being a digital marketing solutions provider, our office is filled with computers, keyboards, monitors, headphones, servers and more! Being so dependent on computers inspired me to look at innovation like a computer.

Browser history

If it weren’t for innovation, IgnitionOne wouldn’t exist. Who would have thought that synchronising media management and optimization, cross-channel attribution and analytics and conversion optimization would create the first ever Digital Marketing Suite (DMS), covering all digital marketing solutions? We did.

Am I overloading my own USB a bit? Of course I am! But there’s good reason for it. Here’s why. First let’s state the obvious: what’s shown to the outside world, what’s on our monitor. IgnitionOne introduced the very first Digital Marketing Suite and are constantly innovating to improve digital marketing returns and efficiency. Another example is IgnitionOne announcing the industry’s first integrated Engagement Optimization solution, offering marketers the ability to optimize ad spend based on behaviours and interests.

So, how on earth do we come up with these things? Where do the ideas come from? How are they tested and worked on to produce a useful solution for our customers? These questions bring us to the chore facets of innovation, the most interesting, opening up the shell of the company and looking at the processor inside.

Encourage, foster and share

A big forté of the company here is our diverse backgrounds. In just 40 employees in Brussels, we have over 12 different nationalities– that is a whole lot of desktop applications, getting the creative juices flowing.  Our office has a very open atmosphere; it’s easy to ask anyone what he or she thinks about a certain topic and you’ll always get an honest answer.  We are even working toward redesigning the office to bring all departments closer to each other, meaning more data will be stored on the RAM instead of ROM and the CPU can create extra bits to work on testing out ideas.

Nurture and encourage growth

We try to increase the number of followers. There is a fun spirit in the office: there is music, some people play ping-pong to relax the mind, people comfortably speak with one another at the lunch table and sometimes it is there that wacky ideas are thought of (our own chef, a hunky masseur for the ladies, or just the idea to have a BBQ together). IgnitionOne creates a comfortable atmosphere that encourages its employees to work hard and produce results.

Share

In the office in Brussels we have monthly “TEDx” sessions. We present new ideas, interesting projects and results from testing, discuss suggestions. This often results in the creation of new ideas. Our TEDx sessions are interdepartmental because we understand that what each of us does has an impact on other’s work. We share the presentations after the sessions for others that are interested too (even internationally) to download, which sometimes spurs new ideas in others, opening new browser tabs.

Better than a computer

Is comparing innovation at IgnitionOne a stretch? Maybe. We avoid the blue screens of death and rebooting our team is as easy as an afternoon coffee. But the important part is the fact that all the components of our system work together like a well built machine to develop and foster new ideas to help our clients achieve their goals.

Secret Escapes Chooses IgnitionOne for Digital Media Attribution

A popular luxury hotels and holidays site has become the latest to join an increasing trend of businesses bringing all digital marketing channels under one roof in order to analyse cross-channel attribution.

LONDON – June 18, 2012 – Secretescapes.com, the UK based members-only luxury travel company, has recently chosen to work with IgnitionOne, the global leader in digital marketing solutions, in order to manage and optimise all digital marketing channels (search, social and display). The luxury travel website had previously been managing its media spend through a number of fragmented technologies and programs and wanted a more consolidated cross-channel solution.

Secret Escapes is an online travel club offering cut-price rates on four and five-star boutique and luxury hotels and holidays worldwide. Launched at the beginning of 2011, its website now has more than a million members.

“We’ve seen such excitement from customers for our products across so many channels that unpicking it all manually became unfeasible, which is why IgnitionOne’s automated technology appealed. Not only will it ensure customers get the best possible experience onsite by getting the right content at the right time, but we will also be able to analyse overall ROI more efficiently and effectively on one platform“, said Tom Valentine, Founder and Managing Director of Secret Escapes.

“Secret Escapes is one of a growing number of companies choosing to look at the efficiency of their digital marketing across all channels. Our technology and client support enables them to have a fully attributed view of their online advertising; giving them crucial insight into how the different digital channels work together. ” said Ollie Bath, Head of Client Solutions Europe for IgnitionOne.