The IgnitionOne US Strategic Partner Summit is legendary and last week, the European team decided to launch their first-ever European Client Summit at AutoWorld in Brussels. Continue reading The inaugural IgnitionOne Client Summit – Driving Consumer Behavioural in an Omni-Channel World
Last month, IgnitionOne launched its first Turkish Office in Istanbul. Country Manager, Yusef Akyuz presented IgnitionOne’s Digital Marketing Technology at Webrazzi on 19th March, officially announcing IgnitionOne’s presence to the Turkish market. Continue reading Merhaba Istanbul! Meet IgnitionOne’s new Turkish team
Yesterday, IgnitionOne joined the IAB UK for their Digital Britain event in Manchester. The event, which took place at the Bridgewater Hall, is the first time the IAB UK has held an event north of the M25.
We had an interactive area where brand and agency advertisers could drop in and meet the IgnitionOne team. We showcased our LiveMarketer technology through giant touch screens. The brand being demonstrated was the IAB UK showing who was on their website in real-time and how engaged they were with the IAB UK on the day that they released their Ad Spend Report 2013.
The IgnitionOne racers from IAB Engage 2013 also made an appearance with Matt Coughlan from The Auto Network taking home an XboxOne for having the fastest time of 2:05:41 around the track during the day.
Nancy Furber from UNICEF UK spoke with IgnitionOne’s business director, Stewart Holt, on the challenges of integrated marketing campaigns. UNICEF UK ran an integrated marketing campaign in the lead up to Christmas 2013 with IgnitionOne running the majority of the digital activity for the campaign. Nancy spoke about what challenges UNICEF UK as a business had with delivering the campaign but also the benefits they’d seen by integrating their digital spend – an ROI of 3.9 over the course of the campaign.
All in all, it was a fantastic day and we’re looking forward to being part of the Northern Digital Scene for a while to come.
A copy of our presentation from the day is below but if have any questions don’t hesitate to send us an email at email@example.com
IgnitionOne have long been advocates of the great online marketing work coming from outside of London and therefore, we’re delighted to be sponsoring Digital Britain – the IAB UK’s first event north of the M25.
Taking place on Wednesday 9th April, the day will start with a drop in from 10.30am where you can come and meet the IgnitionOne team and find out more about us and the rest of the sponsors.
After lunch, IAB UK will be presenting their PwC AdSpend 2013 Results as well a running through all the amazing things that the IAB UK for digital Britain. Afterwards, IgnitionOne Business Director, Stewart Holt, will be presenting Getting Ready to Integrate exploring some of the real life challenges that online marketers face trying to integrate their different media channels.
The full IAB UK: Digital Britain agenda is available on the IAB UK website and you can register for the event on the site. But if you’d like to make an appointment to meet with one of the team in Manchester, don’t hesitate to email us.
See you in Manchester.
IgnitionOne is delighted to be sponsoring The Drum’s Digital Convergence on the 12th March 2014.
The day focuses on helping brand marketers get to grips with increasingly contected customers and converging digital media channels. Brand marketers will learn how to deliver multi-channel marketing online that’s interesting and relevant to their individual clients.
IgnitionOne’s UK Managing Director, Simon Haynes will be hosting a round table at Digital Convergence titled Right Here! Right Now! The Roundtable will focus on how to make the most of a customers’ wide and varied online activity by optimising your media channels towards engagement metrics.
If you’d like to know more about Digital Convergence or catch up with us at the event, feel free to get in touch with the London Team.
See you at Digital Convergence!
IgnitionOne UK Managing Director, Simon Haynes, presented at the IAB New Year New You Seminar. The seminar focuses on what marketers should be doing with their digital marketing in 2014.
IgnitionOne presented on Marketing Automation: Moving Beyond the Buzzword (or buzzwords as the case may be). Haynes presented on how the data that brands can get every day from their website can be used to automate digital marketing campaigns in real-time.
You can see Simon’s presentation here and some photos from the day below:
IgnitionOne has received its EDAA Trust Seal. This shows that IgnitionOne is in compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
“IgnitionOne is committed to providing transparency about how individuals’ online behaviour is being used and educating them about their online choices. The EDAA Trust Seal is another way that we can confirm to our clients, their customers and the boarder industry our promise to be responsible members of the online community.”
The EDAA Trust Seal comes two months after IgnitionOne was the second company to be verified under the IPA-ISBA Brand Safety Initiative, which is recognised by the Digital Trading Standards Group.
IgnitionOne is also a sponsor of the The Drum Digital Trading Awards 2014, which recognises the display and trading side of digital media and will reward the most transparent and effect digital campaigns.
The team at IgnitionOne London has joined the Woolly Revolution – participating in Christmas Jumper Day for Save the Children 2013.
As well as running part of the online advertising campaign for Save The Children through media agency Steak, the IgnitionOners wore their Christmas woollies with pride and donated £1 to make a difference to disadvantaged children’s lives this Christmas season.
To support Team IgnitionOne (and help get us on the Woolly Wonderboard), text IGNITION to 70050 (if you’re in the UK) and you’ll automatically donate £1 to the cause or find out how to run your own Christmas Jumper Day here. We’ll be sharing our silly Christmas jumper pictures below throughout the day.
Have a Woolly Good Day!
IgnitionOne won the Innovation category UK Search Awards last night at the Emirates London.
IgnitionOne leveraged its propriety Engagement Score to open up search for use in online branding campaigns. Brands whose purchase cycle usually ends offline, such as FMCG brands, tend to run brand awareness campaigns online and therefore, have steered away from search traditionally thought of as a direct performance product.
Brand awareness advertising is notoriously hard to measure, as there is no single KPI representing effectiveness. IgnitionOne, by combining a number of different variables including percentage of new visitors, bounce rate, dwell time and the Engagement Score, were able to build a true interest profile of the individuals on a company’s website and provide a more comprehensive indication whether or not they would convert offline. This provides brands with a more robust measurement of their online advertising success than standard click metrics.
In its entry, IgnitionOne referenced its recent case study with diary brand, Danone, and their use of the product to show the use of search to support online branding campaigns showed real return on its online advertising investment.
“It’s fantastic to be acknowledged for our innovation,” said Simon Haynes, UK managing director for IgnitionOne “Tonight’s award demonstrates how the IgnitionOne team is always striving to develop new products, and new ways to use existing products, to help our client’s online advertising campaigns succeed. A huge congratulations to the IgnitionOne team globally who have worked so hard to make IgnitionOne search a success.”
IgnitionOne has today passed brand safety audit and become the first integrated platform to be verified under the IPA-ISBA Brand Safety Initiative.
The Brand Safety Initiative was developed by industry bodies the IPA (Institute of Practitioners in Advertising) and ISBA (Incorporated Society of British Advertisers) after the Digital Trading Standards Group was placed in abeyance earlier this year. The Initiative asks each company to complete a survey of their brand safety practices, to then have their answers independently verified by ABC (Audit Bureau of Circulations).
As part of the Initiative, IgnitionOne are committed to not placing advertising on sites inappropriate to an advertiser’s campaign. We will continue to use a certified content verification technology to protect advertisers and ensure that it is constantly updated and monitored.