Back in July, we announced that IgnitionOne was shortlisted for Innovations in Technology at the Golden Bridge Business Awards.
Today, we’re proud to announce that IgnitionOne’s LiveMarketer 3.0 platform earned a bronze award for Innovations in Technology. IgnitionOne’s work with LaQuinta Inns & Suites also received a gold award for Hospitality and Leisure campaign of the year.
The annual Golden Bridge Awards is a coveted awards program that features a broad spectrum of industry voices, encompasses the world’s best in products and services, innovations, public relations and marketing campaigns, and more.
IgnitionOne has also been shortlisted for Best PPC Management Software in the US Search Awards.
The US Search Awards recognize and reward organizations, agencies and individuals in the USA search and digital marketing industry, and has attracted hundreds of entries from some of the leading search and digital agencies and professionals from across North America.
IgnitionOne won the Innovation category UK Search Awards last night at the Emirates London.
IgnitionOne leveraged its propriety Engagement Score to open up search for use in online branding campaigns. Brands whose purchase cycle usually ends offline, such as FMCG brands, tend to run brand awareness campaigns online and therefore, have steered away from search traditionally thought of as a direct performance product.
Brand awareness advertising is notoriously hard to measure, as there is no single KPI representing effectiveness. IgnitionOne, by combining a number of different variables including percentage of new visitors, bounce rate, dwell time and the Engagement Score, were able to build a true interest profile of the individuals on a company’s website and provide a more comprehensive indication whether or not they would convert offline. This provides brands with a more robust measurement of their online advertising success than standard click metrics.
In its entry, IgnitionOne referenced its recent case study with diary brand, Danone, and their use of the product to show the use of search to support online branding campaigns showed real return on its online advertising investment.
“It’s fantastic to be acknowledged for our innovation,” said Simon Haynes, UK managing director for IgnitionOne “Tonight’s award demonstrates how the IgnitionOne team is always striving to develop new products, and new ways to use existing products, to help our client’s online advertising campaigns succeed. A huge congratulations to the IgnitionOne team globally who have worked so hard to make IgnitionOne search a success.”