Tag Archives: automotive

Apps Alliance Latest Whitepaper Examines the Automotive Impact on IoT

It’s estimated that by 2025, every car will be connected in some way to the Internet of Things. With tremendous opportunity for automotive innovation, the industry is calling on developers to get involved.

IgnitionOne is a member of the Apps Alliance Emerging Technologies Working Group, which just released the second whitepaper in an Internet of Things series. This paper explores IoT in the automotive marketplace, including IoT standards, technologies, and implications for the app industry.

Check out the paper to explore the current state of IoT in automotive, emerging opportunities, and best practices for creating apps.

Marketing Automation for the Automotive Industry

Brussels Autosalon attracted tens of thousands of visitors in January. The team at IgnitionOne saw trends around the incredible impact of offline events on online behaviour. The main conclusion was that exhibitors reap the benefits and generate 60% more online leads than non-exhibitor brands! Have a look at what else we found around Marketing Automation and Automotive:

The Digital Autosalon