Tag Archives: AdX

IgnitionOne, RTB and AdX: a Global Case Study

Today, Google released a case study that features how IgnitionOne expanded its global presence working with DoubleClick’s Ad Exchange (AdX).
We have seen incredible growth in new and emerging marketplaces over the past couple of years. By providing our global team of 13 offices with immediate access to high-quality local inventory for our clients, we were able to grow our spend 544% from 2011 to 2012.

As RTB momentum has surged and unlocked new opportunities in emerging markets, IgnitionOne has worked closely with AdX to assist marketers in integrating and optimizing their efforts. RTB quickly has become the primary means for advertisers to reach users on all consumer devices, and not just for browser-based display.

Read the case study here.