Tag Archives: acquisition

IgnitionOne Acquires Leading Mobile Marketing Technology Human Demand

We are excited to announce that IgnitionOne has acquired Human Demand, a leading independent mobile marketing technology company providing mobile audience and tracking solutions to advertisers. With this acquisition, IgnitionOne continues to enhance the industry’s most comprehensive integrated digital marketing technology solution, by adding mobile display advertising capabilities and cross-device tracking to its Digital Marketing Suite (DMS).

 

Human Demand’s fully transparent, highly scalable and efficient mobile media solution will integrate with the DMS to:

  • Better reach mobile audiences and mobile app users through display advertising
  • Provide additional capabilities for cross-device tracking to inform cross-channel attribution and user data
  • Deliver targeted mobile audiences, including hyper local geo-targeting, at scale with  superior location insights, campaign optimization and visual analytics

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IgnitionOne’s clients will benefit from Human Demand’s intuitive self service interface whose capabilities will be seamlessly integrated into the DMS. The DMS is our digital marketing hub that centralizes the ability to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client users through Data Management and Cross Channel Attribution, and optimize conversions on a marketer’s website through Marketing Automation.

This is an exciting day for the IgnitionOne team and we welcome the newest members to our family!

Visit us at www.ignitionone.com or contact us at info@ignitionone

IgnitionOne Acquires Knotice – Leading DMP and Email Marketing Solution Provider

IgnitionOne today announced that it has completed the acquisition of Knotice, a leading digital marketing technology and industry-recognized company. With this acquisition, IgnitionOne will provide one of the industry’s most comprehensive and integrated digital marketing technology stacks, by adding a leading data management platform (DMP) and email-based Marketing Automation (ESP) capabilities to its Digital Marketing Suite (DMS).

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Knotice’s cloud-based data management (DMP), actionable analytics, and digital messaging solutions provide:

  • Data Consolidation: Collects, stores and makes readily available, customer data across disparate platforms and touch points
  • Data Fidelity: Automatically enriches individual data profiles
  • Email CRM (ESP): Complete email marketing system to reach the right customers at the right time based on these enriched profiles
  • Mobile: Robust mobile data intake, advanced SMS and mobile web combine for greater reach and understanding of consumers on mobile
  • Cross-Device Clarity: 1st-party data ties to cross-channel activity, allowing consistency and relevance across touch points and devices used

This is an exciting day for the IgnitionOne team and we welcome the newest members to our family!

Visit us at www.ignitionone.com or contact us at info@ignitionone