IgnitionOne is the recent topic of a positive report from 451 Research, an independent group that focuses on IT innovation in emerging technology segments. The report explores the capabilities of the IgnitionOne DMS offering as well as an analyst’s view of the company’s potential and value. The independent research was not sponsored in any way by IgnitionOne prior to its release.
The report notes that in a crowded marketplace, IgnitionOne stands out by its ability to blend benefits from both the marketing and advertising sides of the coin.
“In its audience management platform,” the report states, “IgnitionOne seems to have found a way to link the disparate components of marketing and advertising software with a cohesion that may be tough to match.”
Download a copy of the report to read more.