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Happy weekend, marketers! Here’s a round up of the top digital marketing stories we shared online this week, including lots of new data on the significance of mobile along the consumer path to…
Sports can teach some of life’s greatest lessons. Lessons like how to be a good teammate, how to respond in the face of adversity, and how to prepare for success over a long season. Arguably…
Social Contests are a great way to increase engagement, reach, followers and leads. You can run social contests on a variety of platforms such as Facebook, Twitter, your website – all while…
In case you missed anything, here’s a quick weekend roundup of the news that powered AllThingsD.com this week: Daily-deals site LivingSocial was hacked, compromising the names, emails,…
Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene? You may be wondering why, but this trend has been happening for years now. In the search…
Recent tragic events here in the United States (and around the world) have heightened awareness of the global reach of media, especially social media, and the consequences for businesses using…
Is it finally feeling like Spring where you live? I sure hope so, otherwise you may wish to consider moving! If you were to move to New Jersey, you may find a new best friend in Michael…
Here is a list of the newest internet marketing tools. All items listed are certified with volume sold and refund rate. Refund rate is a great indication of customers satisfied with the…
It’s inevitable, given the constantly evolving state of the internet, that every site will have to be redesigned from time to time. Even an effective site which once looked really good will…
This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts. When you are blogging for…
Internet marketing has grown tremendously over the last few years. The sheer number of businesses joining the bandwagon of established businesses is a testimony of the enormous income…
Wavii, which aggregated and summarized news, has been bought by Google. News of the impending deal and its price (“more than $30 million”) had already been widely discussed following…
Chances are you're underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows…
Nope, I didn’t make that number up—online marketing agency digitalrelevance (previously branded as Slingshot SEO) really did grow their revenue that much, that fast. Here’s how. Aaron Aders,…
Posted by @petebray You read that right. Social Authority now has an API. And it's free. And you can grab a ton of data (i.e. you can query for data on up to 500,000 Twitter users per day).…
Advertisers are using audience targeting to find mobile consumers, and the practice is nearing desktop levels, according to Digiday's latest State of the Industry. Presented by Exelate.
The comedian is a great case study in marketing done right.
“Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.” ~ Scott Bedbury,…
Posted by randfish As SEO continues to evolve, the metrics that indicate success continue to change with it. However, many of our client's needs don't seem to be changing as rapidly. With…
For any B2B company the generation of quality leads are not just necessary, but are the life-line of the business. If leads are not nurtured and eventually converted to sales, chances of a…
HAL 9000 (Photo: Wikipedia) Google cofounder Sergey Brin said only half-jokingly back in 2002 that his company aimed to create the equivalent of the intelligent computer HAL 9000 in 2001:…
HAL 9000 (Photo: Wikipedia) Google cofounder Sergey Brin said only half-jokingly back in 2002 that his company aimed to create the equivalent of the intelligent computer HAL 9000 in 2001:…
Did HTC just land power-pitchman Danny McBride to flog its HTC One? His alter ego, Kenny Powers, the character from HBO's hit comedy series "Eastbound & Down," has been tweeting endorsements…
A correction has been made in this story. See below for details. Did HTC just land power-pitchman Danny McBride to flog its HTC One? Someone claiming to be his alter ego, Kenny Powers, the…
First came the internet, then social media, and now human media. Each of these technological advancements has brought new eras of interconnectivity and communication, and with these, more…
Image from: Nature and Technology / Shutterstock Every company spends a lot of time and money making sure its products and services are the best they can be. That’s the point of business,…
WPP is looking closely at rival Publicis Groupe’s newly-minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter…
A new report [download page] from the Platt Retail Institute, conducted in association with the American Marketing Association and sponsored by hybris software, compares marketers’ rankings of…
April 25, 2013 by MarketingCharts staff HubSpot has released its “2013 State of Inbound Marketing report” [download page], with a host of statistics covering adoption and use of inbound…
With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time figuring out…
Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100%…
It’s certainly not a revelation that a brand with a strong personality, or voice, stands out more to customers and makes a bigger impact on their choosing the brand when it comes time to open…