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The marketing team here at Compete compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! 67% of smartphone users would rather…
Here is a list of the newest internet marketing tools. All items listed are certified with volume sold and refund rate. Refund rate is a great indication of customers satisfied with the…
The blockbuster acquisition of Tumblr by Yahoo for $1.1 billion — all cash — has been portrayed as a gigantic gamble on the part of the acquirer. However, for those of us who believe there can…
Just a few months after escaping an antitrust case on its search ads, Google is now the subject of a Federal Trade Commission probe of its display-ad business. This comes as little surprise…
Here are five of this week’s most interesting and informative posts and news items for this week: 1. Google’s Penguin Update 2.0: Loser analysis — Of course the big news this week is…
May 24, 2013 by MarketingCharts staff The next generation of marketers and advertisers have some strong opinions on where their industry is headed, according to results from a report by…
We hear so much about great SEO tools that we should be using, but we rarely see much written about tools to help you with your Google Analytics data. Over the past year I have been using more…
In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week three of our six-part blog series in…
May 24, 2013 by MarketingCharts staff Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smartphone, tablet, or laptop) to do so, according to…
By Rachel Young, Marketing Coordinator, IgnitionOne EU In its 10th year running, Facebook has evolved at an incredible rate. Within the last year, since Facebook went public, the company has…
Posted by Dr. Pete The long-awaited Penguin 2.0 (also called "Penguin 4") rolled out on Wednesady, May 22nd. Rumor has been brewing for a while that the next Penguin update would be big,…
May 24, 2013 by MarketingCharts staff Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in…
Google looks like it will probably be hiring yet again in their legal department. Well, there is no announcement to that effect but considering the number of countries stepping up to the plate…
Vine is one of the cooler and more interesting services to hit social media in awhile. Like anything, learning to use it properly for digital marketing and branding is a whole different…
If native advertising is the future of digital media, the industry should at least agree what it means.
The only thing people in Silicon Valley like to do more than talk about the future of tech is to invent it. Tonight they settled for the second-best thing, in the form of the popular Top 10…
Posted by randfish The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your market research. Many businesses are tempted…
We’re in the midst of another revolution in online commerce. Much like the first round of dot-com innovation from 1997-2000, another societal shift is happening related to devices,…
We no longer create websites that have fixed size layouts of 960px wide. With an ever-growing range and variety of different screen sizes we now create websites that visually look great no…
Here at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team. *This is completely…
May 23, 2013 by MarketingCharts staff Fresh off a research release showing that webrooming is actually far more common amongst Millennials than showrooming, new statistics from xAd and…
Businesses will frantically look around for new consumer behavior trends. Will the mobile be the future of the web? How will mobile consumption patterns evolve? What products and services are…
Posted by SteKenwright This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his…
Posted by Ryan_Watson Did you know that there are over 90 billion URLs are packed into our Mozscape API? That’s a lot of links. So many links, in fact, that it can be daunting to dream up…
The psychology behind how we spend our money is a wondrous thing. I’ll gladly throw down $1 a day for a Diet Coke, but I’m reluctant to spend $1.50 on a box of pasta that would feed my whole…
Content curation services, which had been one of the choice tools of marketing experts for some time now, are finally entering the mainstream. Some research done by the guys over at LikeHack…
With so much going in the Internet and social media space sometimes it feels like you just missed something. After looking at this article from AdAge I had that feeling. It looks at the…
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it. The format, an expanded Tweet…
May 22, 2013 by MarketingCharts staff The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%), finds Social Media Examiner in its annual…
Credit reporting company Equifax has named Dentsu's 360i its lead agency as it reevaluates its approach to data and analytics. The shift comes only a year after Equifax selected Publicis…
Posted by timresnik Last week, I held a Mozinar outlining a method to extract SERP vertical -- called Universal Search by Google --- from Google referral strings. Since the Mozinar…
Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time. Even if they bought every…