Judy Chan, Head of Search, UK recently participated in an IAB UK debate to discuss the pros and cons of taking search in-house. Her active participation represents the value Judy is adding as a member of the IAB UK Search Council. Members meet monthly to discuss important issues and trends within the search space.
|The crowd delivers their verdict!
|Judy takes to the floor|
Ollie Bath, Head of Client Solutions UK, was a panelist at a recent event to discuss the ‘Attribution Dilemma’, Ollie explained to the crowd that “Exposure is synonymous with experience. Standard attribution doesn’t look at experience. What we try to find out is, how did people react to what they clicked on?”
|Ollie in action|
|New team member
We are please to announce that Hans Boersma has joined IgnitionOne and will be responsible for Media Solutions in the Benelux. Hans is from Haarlem in the Netherlands and has worked for almost 4 years in online marketing as an account manager specialized in lead generation and affiliate marketing. Before the online marketing he was a B2B sales account manager in the telecom sector and his background is in Marketing & Communication. He has just proposed to his girlfriend, so he will be getting married next year. He likes good gastronomical food, la douce France, holidays and is a fanatical about Aikido, a Japanse martial art. He will be reinforcing the Benelux team to put extra focus on the DMS product. Please join us in welcoming him to IgnitionOne.
|new Media Solutions Manager for Benelux, Hans Boersma|