News 2012

We started the year off with a bang by winning the Econsultancy award for Innovation in Web Analytics and Optimisation. The judges said, “IgnitionOne has proved that engagement optimisation
is a science, rather than a dark art. Combining cross-channel attribution data with online behavioural data helped its users to make sense of visitor activity, in order to optimise their marketing spend. An innovative product, no question about it.”

Throughout the year we published various case studies, with brands such as Expedia, T-Mobile, Betfred, to read more about how we helped these brands achieve success, click here. We were also mentioned in a number of press articles.

In November our client Polina Ignatieva (Head of Digital & CRM at Renault Russia) presented at the Digital Silicon-Free conference in Moscow. She spoke about lead generation processes in Renault. Part of the process was IgnitionOne’s Site Optimisation solution.

Polina & the IgnitionOne LiveMarketer bubbles!

For 2013 the top prediction is an increase in mobile screens and m-commerce, specifically tablets. We expect another boost in the number of people viewing websites on a tablet after Christmas – last year we saw an increase of 20% after the holidays!

For other views we love Mary Meeker’s Latest Must-Read Presentation On The State Of The Web, that looks back on Digital over the past year and predicts trends for 2013. Business Insider’s The Future of Digital is also an interesting read.

Leave a Reply

Your email address will not be published. Required fields are marked *