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Evidon allows consumers and businesses to see, understand and control data online. Using insights fueled by Ghostery, its automated scanner, and its 1,200+ company privacy database Evidon enables businesses to assess the cookies and other tracking activity on their websites. This helps them to protect their audience data, improve performance and to comply easily with privacy laws. Over 1.5 billion “AdChoices” notices are served daily on behalf of these businesses. Evidon does not collect any consumer data that can be used for advertising purposes or identifying people in any way.
Through using Evidon, IgnitionOne helps users to control and protect their data online and hence brings transparency and improved performance.
Read more about how this application is used at Facebook here.