In 2004, the widespread destruction of the Asian tsunami and the US presidential election were the first events to really find exposure through the emerging medium of online video. Almost nine years have passed and video has not only become one of...
By Ed Dann, Technical Lead Europe, IgnitionOne Background The last few years have seen many businesses expand the global reach of their products and services, by giving international customers the ability to purchase via localised online store...
IgnitionOne in the News US Mobile Paid Search Spending Rockets Upward in Q1 Internet Retailer April 1, 2013 US Smartphone Search Spend Jumps 113% YoY: Study Mobile Marketer April 1, 2013 Mobile Search Spend Up by 113%, Says IgnitionOne Mobil...
Here at IgnitionOne, we don’t think that integrated marketing is a buzz-term, or even a “hot topic,” but rather the foundation for a successful and profitable organization. We understand how important it is, in fact, we have been known to be prett...
By Katherine Wrobleski, Associate Account Manager Nobody wants to be marketed to. In fact, society is developing workarounds to avoid unwanted marketing interruptions almost as quickly as markets are finding new ways to interrupt consumers. Howe...
Yesterday, Dave Ragals, SVP Client Services at IgnitionOne, hosted the final in a series of integrated marketing webinars. “Centralizing Data to Optimize your Marketing” helps marketers by illustrating the steps needed to be taken to look past big...
Today, Google released a case study that features how IgnitionOne expanded its global presence working with DoubleClick’s Ad Exchange (AdX). We have seen incredible growth in new and emerging marketplaces over the past couple of years. By providin...
By Lucy Cleary, Marketing Manager, IgnitionOne UK IgnitionOne’s remarkable technology is backed by a global team of online experts, who are constantly building upon the company’s products through their extensive knowledge and expertise. Based ...
We are excited to announce that as of today, IgnitionOne is a member of Yahoo! Bing’s Preferred Partner Program, which recognizes us as a leading SEM technology provider who has committed to a higher standard of Bing Ads' compatibility and adverti...
By Eric Carlyle, SVP, Knowledge Architect Perhaps it is simply that I am like the other 3 million people or it is my exposure to Southern heritage (being based in Atlanta), but I am totally addicted to Discovery Channel’s Moonshiners. The docu...
April marks the 2nd anniversary of the centralized marketing technology stack - IgnitionOne’s Digital Marketing Suite. Released in 2011, this first-of-its-kind SaaS marketing platform brings together media management and optimization, cross-chann...
Announcements Download IgnitionOne's definitive Integrated Marketing Playbook here. We will also be hosting a series of integrated marketing webinars. Learn more about them and register here. IgnitionOne in the News Humans vs. Machines: Wh...
By Alice May Travers, Client Solutions Executive, IgnitionOne UK I was watching Minority Report, (the one where Tom Cruise is escaping from the government and has his eyeballs replaced because everyone is identified by iris recognition) and it m...
By Danielle Modesto, Media Supervisor As a digital marketer in this day and age, one of the most exciting aspects of this industry is that our responsibilities span beyond the realm of advertising and media management, spilling into the spheres ...
In the third of a series of integrated marketing webinars, Filip Lauweres, VP Client Services, IgnitionOne Europe and Stewart Holt, Sales Director, IgnitionOne UK, discuss how digital marketing strategies should convey relevant content an...
By Shayna Stewart, Algorithmic Media Analyst, IgnitionOne With many states facing large deficits and less monetary support from the Federal Government, they are now turning to the next frontier of income growth: e-commerce sales tax. This has b...
In the Q1 2013 Report, IgnitionOne reveals that paid search spend for tablets (112%) and smartphones (113%) are up YoY. Tablet users were also shown to have been responsible for the greatest increase in usage of the two mobile device types. The r...
In our second in a series of integrated marketing webinars, Roger Barnette, President of IgnitionOne, covers the challenges faced by marketers today and how to best address those challenges in order to enhance results in “What to Look for When Int...
By Jani Rayner, Account Manager, IgnitionOne By maximizing the service you receive from your technology vendor, marketers rightly magnify the value of the investment being placed in them. The below tips will give marketers the confidence to get ...
“Setting Up Your Organization for Success” is the first in a series of integrated marketing webinars. In his session, Roger Barnette, President of IgnitionOne, discusses how marketing organizations can achieve true and efficient integration by a...
This is the most recent issue of the IgnitionOne Industry Digest, created to keep you up-to-date on the latest industry insights and company news. Announcements IgnitionOne released the definitive Integrated Marketing Playbook last month. D...
By Lisa Arsenault, Senior Director of Sales Engineering In talking with prospective customers on a daily basis, I field a lot of questions about the science of bid optimization. But over the years, the nature of the questions has shifted from “c...
By Leslie Gzehoviak, Account Contact, IgnitionOne Digital marketers have the daunting task of understanding why a consumer does or does not convert. A great way to combat these online non-converters is to get inside of their heads. Despite the c...
This morning we announced the schedule for our Integrated Marketing Playbook Webinar Series (see it here). The series consists of four events that elaborate on some of the primary themes within our newly released Integrated Marketing Playbook, hos...
Today IgnitionOne released “The Integrated Marketing Playbook: How to Create Simplicity from Complexity,” a fundamental guide for digital marketers. This new e-book is written to serve as a valuable resource when mapping out how to approach integr...
Next week, we will be releasing the long awaited Integrated Marketing Playbook: How to Create Simplicity from Complexity. The collection of essays from top experts details exactly how marketers can achieve truly integrated marketing in order to op...
By Will Perkins, Senior Account Manager, IgnitionOne It’s not hard to imagine how larger advertisers can quickly find themselves caught standing still in a rapidly evolving digital marketplace today. As new tracking technology allows for greater...
(a version of this appears in MediaPost, today) By Roger Barnette, President, IgnitionOne Wednesday’s announcement from Google greatly affects sophisticated advertisers. While the change will clearly drive adoption of mobile search advertising...
This is the most recent issue of the IgnitionOne Industry Digest, created to keep you up-to-date on the latest industry insights and company news. IgnitionOne in the News Is Facebook Missing an Opportunity in Mobile Search? Mobile Marketer Janu...
Digital Marketing is not only simpler when it is integrated, but it is also more effective. Whether you are a CMO or a point solution expert, integrated marketing should be a top priority for you. IgnitionOne will be releasing a FREE detailed pl...
By Mary Baldwin, HR Assistant It’s 5PM, and the blender is working overtime. Margaritas will soon be joining nachos on the bar. An ice cream cake sits coolly in the counter. It’s Casandra’s, Lee’s, and Yujun’s birthdays at IgnitionOne. And th...
By David Hill, Senior Product Manager, IgnitionOne You have made a decision that marketing to Facebook’s 1 billion users should be part of your online marketing strategy. You may be asking yourself the question: When should I use Facebook Mar...
By Judy Chan, Head of Search, IgnitionOne UK Have you ever been given advice that you’re not sure whether to take? There are many myths and unhelpful assumptions in how to manage your PPC activity. PPC has a complex structure, with a huge volu...
Yesterday, Roger Barnette, President of IgnitionOne, hosted a webinar, “From Data to Insights: Leveraging User-Level Data.” In his session, Roger addressed how marketers face a constant influx of data from all facets of their media and advertising...
By Joe LaSala, Marketing Director “Back in the day we had to type in what we wanted to know into a search engine – but not like a question or anything, just some keywords – and hope that those were keywords on some web page that might answer our...
By Michael Alexander-Campbell, Sales Executive, UK At the turn of 2011, the buzz word ‘attribution’ began to garner attention as marketers started to realise value in customised attribution modelling. Understanding the true value of individual c...
This is the most recent issue of the IgnitionOne Industry Digest, created to keep you up-to-date on the latest industry insights and company news. Events The Death of Text Ads Search Insider Summit December 14, 2012 See video of Chris Knoch a...
This morning, IgnitionOne released its quarterly report, which revealed that YoY US paid search spending growth for tablets doubled that of smartphones, as mobile devices in their entirety grew to 18% of total search budgets. The report also ind...
by Rachel Young, Marketing Coordinator, EU This has been my first working Christmas. There’s no more time to go and buy Christmas presents at a quiet moment and facing the immense crowds of Christmas shoppers on the weekend, standing hours at ca...
By: Katherine Wrobleski, Media Coordinator Opportunity is knocking at your door: Text ads are the gateway to your consumer. Through your creative, you have the opportunity to draw the consumer into a click or give the click (and possibly convers...
By Lucy Cleary, Marketing Manager, IgnitionOne UK The Challenge In an increasingly competitive market, online bookmaker Betfred.com was looking for ways to increase registrations from potential customers. Betfred.com wanted to ma...
By Shayna Stewart, Algorithmic Media Analyst, IgnitionOne With Yahoo!/ Bing (YaBing) releasing a beta for sitelinks, alongside the release of Rich Ads earlier this year, IgnitionOne investigated how to leverage the budgets of branded campaigns t...
As of Wednesday evening, Google Maps is available to download on the iTunes App Store after a three month hiatus from the iPhone. Google Maps as we know it was created and designed by Apple, only using Google mapping data. The new and improve...
by Alice Travers, Sales Executive, IgnitionOne 5 Things I have learned in my first month working for a digital marketing solutions company Don’t turn up to work in tight trousers on the first day because they will split and you will have to ...
This is the most recent issue of the IgnitionOne Industry Digest, created to keep you up-to-date on the latest industry insights and company news. IgnitionOne News OMMA Display at Advertising Week Day 2 OMMA November, 2012 Dave Ragals, SVP of ...
By Hélène Tournesac, Marketing Assistant, IgnitionOne EU Are nonprofit organizations ready to jump into a commitment with digital marketing? Fundraisers typically see their online-acquired donors switching to offline donations in later years. So...
By Matthew Silverman, IgnitionOne As 2012 draws to a close and 2013 appears on the horizon, one big topic for 2013 will be the pending “Fiscal Cliff” of increased taxes. This is not necessarily a time of doom and gloom, but an opportunity. Many ...
By Donella Cohen, Senior Product Manager, IgnitionOne In a session on interpreting multiple data sets at ad:tech NYC, a panel was asked “What data set or point is at the top of your wish list?” The answers were not surprising: Individual psy...
On Wednesday, November 28th, Chris Knoch, VP Strategic Solutions and Benny Pang, Associate Director of Product at IgnitionOne, hosted a webinar that introduced and discussed the Facebook Exchange. The new technology is ideal for marketers who want...
This morning we released our mid-quarter report (download here), reflecting the performance of Thanksgiving Weekend. The growth trend we have witnessed in online purchasing on Black Friday and Cyber Monday maintained its surge upward. The data we ...
Dominique Rolin, Senior Onsite Developer at IgnitionOne in Belgium, discusses the progress made by the site optimization team over the four years she has been with the company. As we welcome our newest developer, Cristian Ferencz, I figure it's ...
By Joe LaSala, Marketing Director With Thanksgiving a couple of days away from us in the US, I thought it was timely to think back on all that I am grateful for as a digital marketer. This is just a small list, but maybe it will get you thinking...
Digital marketing for retailers has never been more important. IgnitionOne looks at how e-commerce has taken over holiday shopping in a fun infographic. Click through to get the full image: Learn more about how IgnitionOne can help you with y...
This is the most recent issue of the IgnitionOne Industry Digest, created to keep you up-to-date on the latest industry insights and company news. DigitalMarketingSuite.com Media and Conversion Optimization – A Holistic Approach DigitalMarketi...
On Thursday, November 8, Dave Ragals, SVP of Client Solutions conducted a webinar that centered on how digital marketing does not end with the click-through of an ad. Media messaging through different channels directs the proverbial horse to wat...
by Joe LaSala, Marketing Director IgnitionOne announced the addition of Facebook Exchange within its Digital Marketing Suite (DMS). This new functionality expands the integrated cross-channel capabilities of the DMS, the industry-leading digital...
By Rachel Young, Marketing Coordinator, EU Colour can be so influential, and can have different effects on users. Whether colour is used on a website, pop-in, or banner, it is something that is often given little attention. Below are some tips w...
by Mathieu Bernimont, Quality Analyst, IgnitionOne What makes the success of a digital marketing campaign? It depends on several factors: originality, design, technical innovations, etc. Even when considering all of these, you might still be uns...
By Lucy Cleary, Marketing Manager The marketing and sales teams at IgnitionOne sometimes have a challenging task of trying to sum up simply and convincingly why people should invest in our Digital Marketing Suite. We really are the global leader...
By Vanessa Ralls, Marketing Coordinator, US Tablet related statistics and predictions have tremendous implications for marketers, such as “20% of tablet owners claim to have shopped less in brick-and-mortars since purchasing their tablet,” and “...
By Shayna Stewart, Algorithmic Media Analyst, IgnitionOne This holiday season is expected to be more competitive in the e-commerce space than last year. It might even prove to be the year of the savviest shopper. Consumers are now armed with mor...
By Jani Rayner, Account Manager, IgnitionOne Jani Rayner joined the London IgnitionOne office as an Account Manager more than a year ago. Originally from New Zealand, Jani pursued her passion for computing and creativity by completing a Bachelor...
This is the most recent issue of the IgnitionOne Industry Digest, created to keep you up-to-date on the latest industry insights and competitor news. DigitalMarketingSuite.com What About Search Partner Networks DigitalMarketingSuite.com Septem...
By Stewart Holt, Director of Sales, UK I am Chandler Bing to my friends; to a social circle filled with lawyers, teachers, insurance brokers and advertising execs- I simply work with the Internet. Attempts to explain the conversion optimization ...
By Lisa Arsenault, Director, Client Solutions I recently spoke at a retail conference on the topic of mobile. It’s a hot topic (as you well know) and drew a pretty decent crowd. I cracked a few jokes, presented several interesting stats, and eve...
IgnitionOne announced today the opening of operations in Poland, based in Warsaw. This office will serve as the center of efforts to provide innovative digital marketing technology and services to advertisers across Central and Eastern Europe. I...
By Stephan van den Bremer, Managing Director, Europe The online media world is changing rapidly. Technology is playing an important role here. Homepage take-overs, video pre-rolls, dhtml banners: all examples of technology innovations of the las...
IgnitionOne’s new Quarterly Online Advertising report reveals that tablet users spent 30% more time on site and had 20% higher engagement than PC users. This engagement was even higher within the retail vertical, proving the value of reaching this...
By Casandra Murray, Account Supervisor By now, most marketers understand the benefits of a multi-channel view of their marketing efforts. It provides a much needed strategic picture of where and how efficiently their media dollars are being spen...
By Rachel Young, Marketing Coordinator, EU Encourage, foster & share – those are, in my opinion, the three most important words when it comes to innovation in a company. Being a digital marketing solutions provider, our office is filled with...
By Joseph Akyuz, Account Supervisor, IgnitionOne Imagine a stellar PPC program: Its CPCs are under control, the account is hitting monthly budgets right on the dot without caps, negatives are in place, and the structure is solid… However the lif...
By Lee Elliott, Associate Media Manager SEM managers should be concerned with partner network traffic when seeking to increase efficiencies for a particular account. I’m not here to outright denigrate the search partner network. It’s a great ...
Today, IgnitionOne announced the launch of another feature within its Digital Marketing Suite (DMS). Google Shopping will be seamlessly integrated into the platform, which will allow retail marketers to manage Product Listing ads side-by-side sear...
September 2012 This is the most recent issue of the IgnitionOne Industry Digest, created to keep you up-to-date on the latest industry insights and competitor news. Company Highlights SEM Metrics that Really Matter Search Engine Watch August...
IgnitionOne will be sponsoring and exhibiting at this year’s Shop.org in Denver, Colorado! Visit us at booth 906 to learn more about our services or to chat with a representative. We will be giving away locally brewed beer on Tuesday, beginning ...
IgnitionOne announced today the opening of its Brazilian operations, based in São Paulo. Edmardo Galli has been appointed as the managing director. The new office is already live with a base of large clients. Galli, one of the pioneers of digita...
IgnitionOne will be at DMExco 12-13 September. There will be big screen LiveMarketer demos, expert advice on digital marketing from our European Director, Stephan van den Bremer, and from our Head of Client Solutions Europe, Ollie Bath. Come and ...
The IgnitionOne team worked with Econsultancy this year to be included in their 2012 PPC Bid Management Technology Buyer's Guide. This buyer's guide is a valuable tool for those interested in the global market for paid search bid management techno...
by Isaias Garcia, Intern at IgnitionOne Technology is rapidly changing the game and everyone must adjust to the strong tech-based environment by transitioning to become more relevant and savvy. Internships allow young professionals to gain valua...
Last week, we brought our most strategic clients together in Atlanta to hear from industry thought leaders, including Brian Morrissey, Editor in Chief at Digiday; Tim Reis, Head of Mobile & Social Solutions at Google; Keith Kaplan from Yahoo!;...
by Lucy Cleary, Marketing Coordinator, UK Expedia.ie faced the challenge of an industry where users seek a wide variety of products. Reflecting its “People Shaped” approach to travel, Expedia.ie aimed to offer highly relevant products and ser...
What is your background? I have over 15 years experience in International business: ten of which have been in the Internet space and the last five years have been with IgnitionOne. What is your role at IgnitionOne? I manage the Asian busines...
August 2012 This is the most recent issue of the IgnitionOne Industry Digest, created to keep you up-to-date on the latest industry insights and news. If there are any interesting and relevant articles that you would like to see featured in the ...
by David Hill, Senior Product Manager Before I started working on display advertising, I always thought of display the way most Internet users probably do: noise next to content I was specifically looking for. Like many users, I actually became ...
by Joe LaSala, Marketing Director Digital marketing is a funny funny business. Oh sure it might not seem like it from the outside, but digital marketers know how to laugh - especially at themselves. There are a few places out there that really g...
By Meghan McDonnell, Supervisor, Attribution Services The age old question: am I wasting media dollars advertising via PPC when my listing also appears in natural results? It’s a completely valid question– why would I, as a marketer, waste any ...
By Rachel Young, Marketing Coordinator, EU Whether it’s in person or on the computer, people love to chat. This is visible by the amount of chat programs available: MSN, Facebook chat, Skype chat, Gmail chat, Google talk, iChat, chat rooms; we u...
Every month, we round up some of the most relevant pieces of industry news, as well as our own company highlights, in a single, convenient place. IgnitionOne knows that the digital space moves at a rapid pace, so we aim to provide a selection of n...
IgnitionOne released research today that shows the effect of media types and exposure paths on the speed of conversion and on the average order value (AOV). Using marketing data from US and European travel and retail firms over a two month period,...
By Lucy Cleary, Marketing Coordinator, UK Luxury travel website Secret Escapes recently came onboard the IgnitionOne DMS in order to manage and optimise all its digital marketing channels. We sat down with Gareth Griffiths, who is the Head of Di...
On September 11, 1990, a young MBA student of McGill University in Montreal, Alan Emtage, emailed a newsgroup about a “nifty new tool for net users.” The “archive server,” or “Archie,” as it was later named, became the first search engine that pav...
By Lisa Arsenault, Head of Client Solutions I am Generation Y. And apparently, that generally means I’m tech-savvy, family-centric, achievement-oriented, and crave attention. Don’t believe me? Check me out on Wikipedia. (Did I also mention th...
This past week IgnitionOne hosted a joint webinar with Facebook and Expion on the Power of Social Advertising. The feedback we received was very positive and we wanted to share the video of the session with you. Summary With 901 million users, F...
Following two very strong quarters of increasing growth in US search advertising spending, the second quarter of 2012 showed a deceleration of spending growth. Q2 2012 had a year-over-year (YoY) growth in search spend of 15.5% in the US. Higher gr...
By Ollie Bath, Head of Client Solutions, UK 1994: the year I sent my first email, the year Yahoo was created, the year Al Gore coined the term ‘information superhighway’ and believe it not the year of the first online banner ad. This is n...
By Rachel Young, EU Marketing Coordinator The number of social network users accessing the Internet via mobile phones is increasing. In France, users grew this year by 53.8% and will count for nearly half of total social network users next yea...
IgnitionOne’s work with Digital Marketing Works for Extended Stay Hotels was recognized last night by the American Business Awards as a Silver prize winner for “Online Marketing Campaign of the Year.” The award, otherwise known as a “Stevie”, was ...
By Lucy Cleary, UK Marketing Coordinator A popular luxury hotels and holidays site has become the latest to join an increasing trend of businesses bringing all digital marketing channels under one roof in order to analyse cross-channel attrib...
By Kris Knaak, Senior Account Manager Bing has introduced a new match type which gives advertisers the ability to tighten up search queries that are matched to an existing broad match keyword. The new match type, Broad Match Modifier (BMM), can ...
Every month, we round up some of the most relevant pieces of industry news, as well as our own company highlights, in a single, convenient place. IgnitionOne knows that the digital space moves at a rapid pace, so we aim to provide a selection of n...
By Lee Elliott, Associate Media Manager Dynamic Keyword Insertion (DKI) is the chainsaw of SEM. Everyone can agree that it’s a cool and powerful tool that should have a place in every paid search manager’s proverbial tool shed. At the same tim...
By Casandra Murray, Account Supervisor and Leslie Poole, Account Coordinator Google is releasing changes to paid search that allow the option to run phrase or exact keywords on closely related terms. Variations of keywords that include singular ...
Today, IgnitionOne announced the launch of a ground-breaking feature to the Digital Marketing Suite that allows marketers to optimize their earned and paid Facebook® media alongside search, mobile and display advertising. This solution will allo...
By Joseph Akyuz, Account Supervisor, IgnitionOne An online marketer’s life is not an easy one. It’s a constant battle of trying to keep up with the new trends while staying efficient in the quickly evolving online advertising landscape. Goog...
Thank you to everyone who attended the "Overcoming Attribution Excuses" webinars this week. IgnitionOne believes attribution is a core part of the integrated marketing process and if used properly can help you better optimize your media across all...
A series of interviews will give our readers and IgnitionOne customers a behind-the-scenes look at the people who make up IgnitionOne, exploring their professional roles and what interests them on a personal level. This week, Meghan McDonnell of A...
IgnitionOne, the global leader in digital marketing solutions, introduces DigitalMarketingSuite.com, a content hub and corporate blog to serve as a source for all things integrated digital marketing. DigitalMarketingSuite.com aggregates digital ...