What drives success for integrated online marketing? We believe that it is having the competitive advantage of a single, unified metric spanning all online efforts and the ability to act on it through an integrated tech stack.
IgnitionOne’s award-winning approach of Engagement Optimisation makes that unified metric possible. Engagement Optimisation helps direct response and brand marketers by quantifying the value of user activity, in addition to conversions, when measuring the effectiveness of online media spend. This methodology is core to our belief that integrated marketing has to consider the value of actions and the activities that generate them.
Unique to the industry, IgnitionOne offers a proprietary Engagement Score which models values based on each website visitor’s level of involvement and propensity to convert. Through the Engagement Score, as well as a range of supporting metrics, marketers are able to utilise Engagement Optimisation as an advanced tactic to make more efficient media spend decisions.
This approach can inform integrated marketers as to which channel the customer comes from, how often they visit and what they are likely to do in future visits — all seamlessly integrated within IgnitionOne’s Digital Marketing Suite and enhanced by expert services. Our team of Bid Scientists