Leverage product data with inventory aware solutions
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IgnitionOne can determine the best time to offer a visitor to review car inventory, based on their propensity to buy score. Since we are also scoring model interest and able to detect IP address/geography, we can invite the visitor to the appropriate car inventory at the right time.
The IgnitionOne behavioral profiling engine is an online, self-learning, real-time recommendation engine. The input for the engine is real-time & historical web behavior that is aggregated per customer. In this way you get a customer centric view on the actions someone did online. Every click parameter is analyzed in real time and the result of this analysis is used in real time to trigger events, or can be exported via a live feed to an external system.
It’s important to see that IgnitionOne is capable of making a distinction between what we call declared and undeclared interest. Declared interest is when someone virtually raises their hand and submits specific items and inputs through online forms. This person typically is asking for more information.
Undeclared interest is equivalent to the attention that someone is showing in favor of a particular product type. We attribute this based on actual website behavior such as spending a significant amount of time clicking through pages, comparing products, browsing inventory, etc. However this person did not specifically raise their hand regarding this product. Comparing declared versus undeclared interest can give a very good indication of “true buying interest” and can indicate up-sell and cross-sell possibilities.
Another option is to link the recommendation engine to stock levels and promotions. It will suggest products of which there is a large stock, or make those products more visible on the site.
DMS Smart retargeting
Research shows that only 1-2% of visitors to a website convert. With IgnitionOne, you can track wayward visitors and serve them targeted advertising that brings them back to your site, generating incremental sales and leads.
ADVANCED VISITOR PROFILE
IgnitionOne is connected with all the leading ad exchanges in Europe and can easily connect with in Europe to reach the right user, at the right time on the right inventory.
To ensure brand safety and only target inventory sources that meet the industry standards for brand safety, IgnitionOne has a close relationship with DoubleVerify and AdSafe.
IgnitionOne is a member of the iAB and meets their standards towards privacy for opting out. All our banners contain a privacy icon that links to the European standard: www.youronlinechoices.com