Last week, we brought our most strategic clients togetherin Atlanta to hear from industry thought leaders, including Brian Morrissey, Editor in Chief at Digiday; Tim Reis, Head of Mobile & Social Solutions at Google; Keith Kaplan from Yahoo!; and Ted Schweitzer from La Quinta Inns. IgnitionOne executives also presented on the state of the industry and the company’s vision for the future, including CEO Will Margiloff, President Roger Barnette, SVP of Client Services Dave Ragals and SVP of Operations Mark Ziler.
The event was an intimate gathering where marketers from some of the world’s top brands interacted, share ideas and offered input on the challenges and opportunities in digital marketing. It was a productive and educational day that we plan to repeat in the US and other regions.
Special thanks to all our participants and speakers!
This past week IgnitionOne hosted a joint webinar with Facebook and Expion on the Power of Social Advertising. The feedback we received was very positive and we wanted to share the video of the session with you.
Summary With 901 million users, Facebook is an audience that no marketer should ignore. Your customers and their friends are on Facebook right now and your brand should be part of the conversation. But how do you turn conversations into opportunities to spread your brand messages? Because of its social and viral nature, Facebook has a unique ability to help brands leverage this community engagement through ad units such as Sponsored Stories. By using the assets of earned media and turning them into powerful paid media, advertisers can achieve ampflication of their brand message.
In this session learn:
How to best take advantage of Facebook advertising
What tools are available to automate and leverage popular and positive posts
Best practices for timing and optimizing Sponsored Stories
Speaking at this webinar:
Adam Gerston, Partner Manager, Preferred Marketing Developers program at Facebook
James Yancey, VP of Global Strategy at IgnitionOne
Thank you to everyone who attended the “Overcoming Attribution Excuses” webinars this
week. IgnitionOne believes attribution is a core part of the integrated marketing process and if used properly can help you better optimize your media across all channels.
And while the majority of marketers are still using a last-click model, this is the least effective method. In the webinar we discussed strategies for overcoming the objections in your organization in order to implement and test advanced models and move away from last click.If you missed the webinar, you are in luck – we have recorded the session and have it available for you here: