Category Archives: Webinars & Events

2012 IgnitionOne US Strategic Client Summit

Last week, we brought our most strategic clients together in Atlanta to hear from industry thought leaders, including Brian Morrissey, Editor in Chief at Digiday; Tim Reis, Head of Mobile & Social Solutions at Google; Keith Kaplan from Yahoo!; and Ted Schweitzer from La Quinta Inns. IgnitionOne executives also presented on the state of the industry and the company’s vision for the future, including CEO Will Margiloff, President Roger Barnette, SVP of Client Services Dave Ragals and SVP of Operations Mark Ziler.

The event was an intimate gathering where marketers from some of the world’s top brands interacted, share ideas and offered input on the challenges and opportunities in digital marketing. It was a productive and educational day that we plan to repeat in the US and other regions.

Special thanks to all our participants and speakers!

Overcoming Attribution Excuses Webinar Review

Thank you to everyone who attended the “Overcoming Attribution Excuses” webinars this
week. IgnitionOne believes attribution is a core part of the integrated marketing process and if used properly can help you better optimize your media across all channels.

And while the majority of marketers are still using a last-click model, this is the least effective method. In the webinar we discussed strategies for overcoming the objections in your organization in order to implement and test advanced models and move away from last click.If you missed the webinar, you are in luck – we have recorded the session and have it available for you here: