Category Archives: Webinars & Events

Register Now for the IgnitionOne October Quick Wins Webinar – Score to Win: Achieving Insight-Driven Relevance Across the Buyer Journey

Are you connecting with your customers as effectively as possible at every point in their journey? As marketers, we strive to be all thing to all customers. But without the right data about our audiences, even the best efforts can fall short of an impact.  So how do you know if you’re hitting the mark? That’s where one little number can make all the difference. That number is a consumer’s engagement score.

Join IgnitionOne SVP of Strategic Services Katrina Conn on Wednesday, October 28th for the October Quick Wins webinar Score to Win: Achieving Insight-Driven Relevance Across the Buyer Journey, which will offer  an in-depth look at how engagement scoring works and how it can be used to achieve greater relevance throughout the buyer’s journey.

Every customer has their own engagement score based on the level and frequency of activity they have with your products and services. From mentions on Facebook to time spent on your website to products purchased (or almost purchased), an engagement score allows you to better understand your audience on an individual level. And that leads to more effective marketing tactics.

This exclusive Quick Wins webinar will deliver further insights on:

  • The use of engagement scoring to inform content and context management
  • The role of engagement scoring in both varied and linear consumer journeys
  • Examples of real world case studies and results
  • Working predictively versus responsively

And more!

Register today for this free webinar.

 

Ditch the Raincoat and Tent! Join IgnitionOne in the UK for a Festival with a Twist …

I’ve been to a festival or two in my time and each of them had their own unique twist, whether it’s the music, the crowd, the venue or the atmosphere. Next month the IgnitionOne team will be set to take centre stage at a very unique type of festival, one which is equally mind blowing and a lot less muddy than Glastonbury!

For two days in the Tobacco Dock, East London, the Festival of Marketing will dazzle thousands of marketing moguls with fresh ideas, disruptive new thinking plus smarter ways for them to connect with their brand fans and groupies.

Festival of Marketing is a joint project between the marketing minds behind Econsultancy and Marketing Week. They certainly have pulled out all the stops to give attendees an action packed few days out of the office. Where else would you find CMOs from leading brands, Lord Alan Sugar, Monica Lewinsky, Astronaut Chris Hadfield and the IgnitionOne UK team all under one roof?

Connect with IgnitionOne at the Festival of Marketing:

VISIT US
Visit the team at our booth at North Bandstand 31

HEAR FROM US
Hear Dominic Gramatte, UK Business Director, talk about simplifying personalisation

WIN WITH US
Enter our competition to win an Apple Watch or a pair of Beats by Dre, simply visit our stand to for a chance to win some shiny new tech

GET DISCOUNT FROM US
Not got a ticket yet? Fear not; get 50% off your ticket by entering ‘IgnitionOne’ when buying your Festival of Marketing pass

Want to find out more about IgnitionOne? Book a meeting with the team, simply email info@ignitionone.com or get live updates from the Festival by following @IgnitionOne on Twitter.

Register for the IgnitionOne September Quick Wins Webinar: The Audience-Powered Breakthrough: Using Search to Optimize Results

On Wednesday, September 30th, IgnitionOne will host an exclusive webinar that highlights how a refined, audience-powered search strategy can help deliver your best results yet.

Join us for the Quick Wins webinar The Audience-Powered Breakthrough: Using Search to Optimize Results featuring Dave Ragals, Global Managing Director of Search at IgnitionOne, Rob Lenderman, COO + Co-founder at Boost Media, and Josh Mallamud, Senior Vice President of Corporate Development & Strategic Partnerships at DialogTech.

You’ll gain insights on:

  • How to appropriately leverage data in audience creation
  • The power of focusing on refined audiences versus general targeting
  • Creating targeted messaging strategies to engage with a specific audience
  • Implementing a testing framework to measure success
  • The role phone calls play in SEM and how to personalize the caller experience to drive revenue
  • How to attribute and analyze phone calls from search to optimize marketing performance and ROI

Don’t miss out – register now!

Register Now for the IgnitionOne August Webinar: Smarter Search Strategies for 2015 Holiday Shoppers

On Wednesday, August 26, 2015, IgnitionOne will host an exclusive webinar that highlights mobile search strategies that marketers will need heading into the 2015 holiday season. Mobile shopping has hit an all-time high and it’s no question that search marketing is on the rise. With the holiday season just around the corner, it is crucial that marketers implement mobile strategies that break through the noise and reach their target audiences.

The webinar, “Smarter Search Strategies for 2015 Holiday Shoppers,” will feature a collaboration between Dave Ragals, Global Managing Director of Search for IgnitionOne, and Rob Lenderman, COO and Co-Founder of Boost Media.

Participants in the webinar will:

  • Gain insight into the latest trends in mobile paid search
  • Explore considerations to impact your strategy development
  • Learn how to optimize ad creative for mobile and why context matters
  • Discover the 10 best ways to engage holiday buyers

“Smarter Search Strategies for 2015 Holiday Shoppers,” takes place on Wednesday, August 26 at 1:00 p.m. ET. Registration ensures access to the recorded playback.

Sign up now!

How to Get Over the Post-Summit Blues

The 2nd IgnitionOne European Auto Summit took place earlier this month. With a day and a half of content, the cream of European auto marketers, a line-up of digital gurus discussing agile marketing, a private canal boat trip and dinner at one of Amsterdam’s most exclusive hot spots – it’s no wonder our attendees (and the IgnitionOne team) are demonstrating symptoms of the post-auto summit blues.

So, to make the experience last even longer we’ve put together some pointers to ensure the momentum continues and symptoms are remedied.

Remind yourself of the top sound bites that will help you become more agile.

1. Disrupt in your space by thinking and acting like a start-up. Create clusters of internal “start-ups” with teams of dedicated people who have the right blend of expertise; set a strict time frame for delivery; instill the belief that the unthinkable is achievable, and get a prototype out there.
 — Markus Stauffenberg, Nolte&Lauth

2. Learn to fail. Try it cheap with low-risk testing and then scale it up when you’ve got evidence it works.
 — Martin Gill, Forrester Research, Inc.

3. Fast data strategy is the best way to deliver personalised experiences. For every second delayed retailers could lose up to 7% of sales. Be quick off the mark by moving to a customer-centric data management platform – dor shrivel up and die.
–Nic Wenn, Quidco

4. Customers will make contact with you via their preferred channel, not yours. Source the right technology that shifts you from having to guess the next move of your customer, to being certain how best to interact with them.
 — Yusef Akyüz, IgnitionOne

5. Think global but act local. Centralise marketing activity but remember to give local markets the automony to adapt. Leverage the economies of scale, find solutions that allow your team to be autonomous on a global, regional and local level.
 — Francesco Frederico, Acer

Revisit the presentations
Clear some time in your diary to revisit the presentations that resonated most with you. View a selection of the presentations here.

Scroll through the picture gallery
Relive the spectacular summit venue, the views of the Amsterdam skyline and our boat trip through the dutch canals in the glorious sunshine here.

Email the IgnitionOne advice line
Should you require further inspiration, insight or advice on making your organisation more nimble get in touch with the IgnitionOne team or visit our resources page here.

Register Now for the June 17th Webinar: Harnessing the Power of Data You Own

The IgnitionOne June webinar, “Harnessing the Power of Data You Own”, is happening this Wednesday at 11 a.m. ET. But there’s still time to register!

Odds are, most DMP users are sitting on a mound of usable information – knowing how to put that information to work in the right way is what creates greater success. Harnessing the power of data means better results, better insights and better business.

“Harnessing the Power of Data You Own” will feature Luis Caballero, Chief Data Scientist at IgnitionOne. Luis will explain how to get from the point A of raw data to the point B of real results, providing registrants with clear direction and insights on how to get quick wins, create better customer experiences and uncover key trends. Participants will also:

* Learn what data points to use for stronger ROI

* See case-study examples of recent DMP success

* Get fresh ideas for faster results

And more!

“Harnessing the Power of Data You Own” takes place Wednesday, June 17 at 11 a.m. ET.

Register here before it’s too late!

Start Summer Off Smarter with Exclusive Webinar and Summer Reading List

IgnitionOne is working hard to help you have a smarter summer. Take part in our exclusive webinar: “Harnessing the Power of the Data You Already Own” and then brush up on industry knowledge and ideas with the top summer reading recommendations from our team.

Get More Out of Your Data with the June Webinar

On Wednesday, June 17 IgnitionOne will be hosting a free live webinar: “Harnessing the Power of the Data You Already Own.” In the 45-minute session, we’ll take a deep dive into specific ways in which you could be benefitting more from your data. Odds are, you’re sitting on a mound of usable information – you just need to get it working harder for you.

This exclusive webinar will show you how to get the most out of every nugget of information. You’ll learn how to put your data to work, distilling it down to key customer insights and using those insights to better engage your audiences to deliver better results faster. You’ll learn about the shift from reporting analytics to predictive analytics, using data to deliver stronger customer experiences, how to read data to uncover trends and more.

Don’t miss out. Get the data you own working for you faster. Register now.

Kick Back with the Summer Reading List 

Keep your smarter summer moving along by checking out the IgnitionOne Summer Reading List. This free download includes a compilation of industry books recommended by our team. From marketing technology to humorous nonfiction and beyond, browse through our favorites and take some time to relax and recharge professionally.

Download the reading list here.

Top Takeaways from the Gartner Digital Marketing Conference

This year I had the opportunity to attend the inaugural Gartner Digital Marketing Conference in San Diego. The event brought together top digital marketers, which included brands, agencies, analysts and solutions providers, with the primary purpose of driving thought-leadership by educating marketers on the latest trends in the digital world.

As we have seen in Gartner’s Digital Roadmap, digital is exploding; channels are becoming more integrated, cross-device attribution is on the rise and marketers don’t know how to handle the complexity of a creating a seamless user experience across channels. While on the show floor I saw both new and seasoned marketers with an idea of what they want to accomplish, but a skewed understanding of the technology needed to get from point A to point B.

With increased pressure to meet high expectations of consumer demands, brands have no choice but to keep up. Here are some of the top trends that arose throughout the sessions that marketers need to be aware of as they develop their digital strategy:

1. Digital personalization is the new normal: Consumers expect brands to know them and to know them well, particularly the ones who engage regularly and spend often. In fact, one Gartner statistic explained that by 2018, organizations who have invested in personalization will outsell those who have not. The key is for brands to understand how to segment their data and effectively activate personalization at a one-to-one level, while respecting global privacy laws. On the flip side, as analyst Jennifer Polk pointed out, sometimes personalization is about knowing when to remain quiet to avoid offending or over-engaging with a consumer.

2. Identify Gaps in Mobile and Social Measurement: We continually hear that mobile is on the rise. In fact, in one presentation by Gartner analysts’ Julie Hopkins and Mike McGuire, they pointed out that 30% of Facebook’s users are mobile only. The first step is to understand how to connect your mobile and social investments to your objectives by defining your strategy. In turn, this gives mobile and social a specific purpose to work in tandem by exceeding your corporate marketing goals. By tying direct ROI back to social and mobile, marketers can justify to upper management the monetary value and in turn continue to receive more budget as needed for these rapidly growing areas.

3. Innovation is Your Competitive Advantage: One of the most fascinating presentations was by Jon Bridges, the CMO of Chick-fil-A, and Jake Sorofman with Gartner on innovation. The presentation opened by posing the question to the audience, “have you ever used another company’s name to describe what you do?” This made me chuckle a bit as I reflected on the various jobs I’ve held where I compared the company to another to help friends and family understand. The idea here is to forge your own path instead of comparing yourself to others. We can win by leading the pack. However, my favorite idea presented is utilizing your workspace as an innovation center; a place where ideas are crafted to further the business and drive change for challenging business objectives. In turn, this can be applied to digital strategy as workers begin to solve everyday challenges and best meet the demands of their users by having the freedom to explore, create, develop and solve.

Being the first digital marketing conference hosted by Gartner, I was exceptionally impressed at the content, execution and speakers. I am proud to have sponsored the event this year and am excited for its anticipated growth based on the reviews it has received.

Webinar recap: Which way to a less fragmented customer journey?

Your customers embark on a journey with your brand every single time they interact with it, in both the online and offline world. Collectively those experiences shape their perception of your offering and value proposition. If customers don’t rate each interaction in isolation, it’s critical that marketers join the dots to deliver a digital frontier that is meaningful and relevant, across every single touch point.

Last week, Brian Deagan, VP of Solution Consulting, hosted a webinar ‘What is a DMP and why do I need one?’. In this session Brian demonstrated how a Data Management Platform is the central nervous system that gives marketers the ability to deliver relevant experiences via actionable insights.

Packed with advice on big data, information on how a DMP revolutionises the customer journey, evidence of how a DMP results in incremental revenue gain and a roadmap to get started – your DMP journey begins here.

Watch the webinar recording here.