Category Archives: Product Details

Introducing MobileAssist

We are excited to announce the release of MobileAssist, a solution that helps  track cross-device conversions, a break-through that overcomes an obstacle that has held back the true potential for mobile advertising.

Most attribution technology has focused on desktop and not mobile devices. This reliance on cookie based technology, along with mobile advertising being bought as a discrete channel, leaves marketers without a full picture of how mobile advertising is contributing to successful conversions.

MobileAssist solves this challenge by helping you identify where mobile advertising has played a part in previously unattributed conversions to offer a fuller view of the attribution and impact mobile advertising spend had on successfully completed sales or conversion.

IgnitionOne’s integrated desktop and mobile platform provides the company unique advantage to provide cross device targeting and a complete view of how spend is attributed across devices.

With these enhanced insights into their mobile spend, marketers are able to improve existing media effort, inform optimal investment levels to future campaigns and improve results across all devices.

In the case of a leading e-commerce client who was initially desktop-focused, MobileAssist proved a 10X return on ad spend on their mobile campaign by measuring conversions that occurred on their desktop website, but were influenced by mobile ad engagement.

A Sample of a MobileAssist Report
A Sample of a MobileAssist Report

“Sophisticated marketers will not settle for anything less than a clear and true picture of their customers and how different channels and devices assist each other within the conversion path,” said Will Margiloff, CEO of IgnitionOne. “MobileAssist is another way our Digital Marketing Suite delivers to marketing the tools and centralized data to make smart and effective decisions.”

Contact IgnitionOne to learn more about MobileAssist

 

Introducing IgnitionOne’s Digital Marketing Suite 3.0: Most Integrated Marketing Cloud to Date

Today, IgnitionOne announced the latest version of its Digital Marketing Suite (DMS) – DMS 3.0. This new release helps CMOs and practitioners by providing the industry’s most simplified multi-product navigation , greater adtech/martech integration, cross-device analysis and visualizations with fully customizable dashboards, cross-channel media mix modeling and attribution visualizations.

The DMS 3.0 features a fully integrated hub at its center, which allows marketers to:
• Better understand and segment audiences through its Data Management Platform (DMP) which combines traditional database marketing capabilities with cookie-based digital profiles.

• Seamlessly activate targeted media and dynamic messaging on all devices, across all channels including search, display, mobile, social, email and personalized website content.

• Use both native and third party-solutions while storing a complete view of customer data.

Key Features include:
Fully integrated marketing technology: Digital Marketing Hub and Channel Management capabilities

Data at a glance with flexible Dashboards: Fully customizable dashboard system of cross media widgets that serve as the central home page for marketers.

Media Mix Modeling: Determine optimal media spend across all digital marketing channels and campaigns.

Attribution Visualizations: Full media and marketing attribution capabilities with visualizations showing latency ranges, first/last exposure combinations, and channel/publisher assists.

For more information, check out our new website, read this or learn how DMS 3.0 is helping AIG.

Enriching Email and CRM Initiatives with a new tool

Here at IgnitionOne, we’re pretty proud of how we have been able to innovate to make marketers’ lives more simple. One of the ways that we do that, and something that is truly the heart of our operation, is by using really rich, well-rounded data in order to bolster marketing efforts for our clients.

Profile Exporter

A new feature that we highlighted today, Profile Exporter, is yet another way that we are giving our clients the opportunity to provide a more personalized experience for their customers, which in turn, improves performance. The feature enhances CRM and email initiatives  by augmenting declared profile information with undeclared data (such as Engagement Score, product interests, and browsing behaviors) to create a better view of an online customer. By filling in these gaps, marketers are able to provide more relevant interactions to enhance efforts.

Mini- Case Study

We recently worked with Philips to increase email marketing driven conversions. Using the Profile Exporter, IgnitionOne was able to match existing declared profile information, such as email address, with undeclared data, such as Engagement Score, product interest, recency parameters and frequency parameters. This allowed Philips to hyper-target users with a high propensity to convert, customizing email subject lines and email content that spoke specifically to the products that they were interested in. As a result, Philips saw a huge increase in its KPIs: a 250% uplift in CPA, a 340% uplift in CTR and 90% increase in open rate.

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Google Shopping + Predictive Bid Optimization = Game Changer for Retailers

Today IgnitionOne announced full support for Google Shopping Campaigns, meaning retailers can now manage, optimize and report on their shopping campaigns within the Digital Marketing SuiteSM (DMS). Uniquely, we are able to optimize Shopping and text ad campaigns together within the same SPOT (or Predictive Bid Optimization) group, allowing marketers to forecast campaign performance  at different spend levels and automatically optimize bids accordingly. This gives marketers the ability to maximize ROI to get the most out of their marketing efforts.

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This comes ahead of Google’s implementation of changes to its PLA product. Retailers can now (and must adhere to) manage their product feed and targeting within the AdWords ecosystem – and IgnitionOne is ready and able to assist with this transition. By integrating Google Shopping Campaigns into the DMS, retailers can reap the benefits of fully integrated paid search campaigns and have the ability to predict performance of all ads holistically at a specified spend and optimize accordingly.

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Other key features include:

  • Campaign Management allows marketers to create and edit shopping campaigns, ad groups and ads, and manage bids on Product Groups.
  • Feed Management gives marketers the ability to specify a Merchant Center feed and track URLs for Google Shopping products.
  • Robust Analytics provide insight into Campaign reports, Ad Groups and Ads reports, Product groups, and product detail reports.
  • Predictive Bid Optimization forecasts campaign performance in advance at different spend levels and optimizes automatically.
  • Mobile Support brings retailers’ products to consumers on the devices they use the most

Read our press release here.

IgnitionOne Introduces Major Analytics Enhancement

Today we announced a major enhancement to the Digital Marketing SuiteSM (DMS): Analytics 2.0. The new version of the platform offers a new proprietary “Focus Heat Map” to help marketers quickly discern areas of importance based on performance. The new system also increases the speed of reporting by over 50% and adds significant flexibility of analysis of digital marketing and advertising data that marketers need to track and optimize their efforts. With intuitive visualization features, important trends and data points become instantly actionable.

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The offering is foundational for ongoing innovations across IgnitionOne’s analytics solutions from attribution, to media mix modeling, to advanced audience analysis and includes unique differentiated functionality. Key features include:

  • Focus Heat Map, an algorithmic, color-coded schematic showing areas of needed focus, giving marketers a powerful and straightforward way to improve campaign performance.
  • Improved workflow with a simplified interface to see all important data in one place and tools built to tackle huge datasets. Users will save hours of data crunching with new reports and features.
  • Powerful fast reporting with a brand new, charting system delivering data 50% faster. Marketers can also benefit from industry-first insights across attribution models and engagement metrics.
  • Visualization tools that highlight what data is important to identify successes or determine problem areas through robust at-a-glance reporting tools.

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Click here to learn more about Analytics 2.0.

Introducing Sitelink Builder: Providing Simplification for Search Marketers

Today IgnitionOne announced Sitelink Builder, a new and intuitive tool that drastically simplifies workflow for search marketers. Sitelink Builder allows marketers to upload, manage and report on sitelinks across multiple campaigns and groups within its paid search solution, a fully integrated module of the Digital Marketing SuiteSM (DMS), making a previously cumbersome task quick and simple for anyone using the DMS.

The innovation simplifies the process of uploading and assigning sitelinks to campaigns and groups within paid search, eliminating countless hours from a search marketer’s workload. The intricate process of adding individual sitelinks to paid search campaigns and groups can now be done in bulk.

Key Benefits:

  • Streamline the creation and editing process of sitelinks by giving search marketers the ability to create, edit text, descriptions, destination URLs and device preferences of multiple sitelinks in bulk. Marketers can create sitelinks independent of campaigns and groups and then later make those associations.
  • Easy scheduling of sitelinks with options to run on specific days and times, individually or in bulk.

“Consistent with our principle of simplicity, IgnitionOne’s release of Sitelink Builder is another innovation that gifts the marketer with the ability to be more efficient,” said Roger Barnette, President of IgnitionOne. “IgnitionOne helps marketers shed hours of manpower and resources and makes something that was once daunting an easy task.”

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IgnitionOne Introduces Self-Service Marketing Automation to Drive Conversions of Prospects and Customers

Today, IgnitionOne announced a new self-service tool to its Marketing Automation offering, giving marketers the opportunity to create their own campaigns to drive dynamically interactive messages to consumers on various pages of their website.

Marketing automation uses insights from the behavior of users on a marketer’s website in order to make informed decisions about when and where to interact with future visitors. With this information, marketers are able to bridge the gap between “known” customers and “anonymous” potential customers by delivering messages to the more than 90% of customers who have not yet self-identified. By leveraging IgnitionOne’s proprietary User Engagement Score, the Marketing Automation tool can intelligently present promotions, forms, coupons and other messages dynamically tailored specifically for that user. It can be integrated with CRM and DMP solutions to show a clear and efficient path to conversion, connecting the dots and turning ‘anonymous’ to ‘known’ customers.

Key Features:

  • Simple Self-Service Interface: A powerful tool to create hyper-personalized on-site campaigns quickly with:
    • Custom templates and skins
    • Campaign cloning functionality
    • Image library and form builder
    • Campaign management
      • Segmenting and targeting rules that leverage interest profiles and Engagement Scores
      • Scheduling to automatically begin and end campaigns
      • Workflow features allowing for preview and testing as well as change review queues
  • Real-time user profiles: By accurately mapping a marketer’s site to allocate users to multi-layered marketing segments, the Marketing Automation tool connects product categories as part of our User Engagement Score algorithm to provide marketers with a detailed interest profile of each user. Together with the score, this accurate profile information can be used to hyper-target users and personalize marketing messages and site content.
  • Mobile friendly UI: With an interface fully compatible with mobile devices and tablets, marketers can create and edit campaigns on the go with access to all PC based functionality

“What we are introducing to the market is Marketing Automation 2.0,” said Will Margiloff, CEO of IgnitionOne. “IgnitionOne is changing the landscape and definition of Marketing Automation by focusing on potential customers who have not yet raised their hand and automatically delivering the messages that will drive that ‘anonymous’ person today to become a customer tomorrow.”

IgnitionOne Adds Support for News Feed Ad Unit on FBX in its Digital Marketing Suite

IgnitionOne is excited to announce a couple of new updates to its Facebook offering:

  • Added support of Page post link ads within News Feed through Facebook Exchange (FBX)
  • Gave marketers the ability to serve consumers a personalized News Feed ad that aligns with their interests with a Dynamic Creative functionality within the Digital Marketing Suite (DMS)

These updates to the DMS give marketers even more ways to reach consumers by leveraging high-profile ad units and displaying relevant messages by using creative that shows products they have engaged with or demonstrated interest in.

Marketers are now able to:

  • Apply predictive portfolio optimization with News Feed ads using SPOT®
  • Create custom Facebook Page posts and News Feed ads within the DMS
  • Customize the creative unit with dynamic insertion of product images, names, descriptions, and pricing
  • Provide organic advertising opportunities by integrating social features (Like, Share, Comment) with display targeted ads

Facebook News Feed ad support is backed by IgnitionOne’s powerful media optimization and DSP capabilities, a part of the integrated DMS, which helps marketers spend smarter, work easier and improve performance. These solutions help marketers manage and optimize paid and natural search, display and Facebook advertising, supported by cross-channel attribution alongside site optimization capabilities that present the right message at the right time to website visitors.

IgnitionOne is a Facebook Preferred Marketing Developer (PMD) for Ads.

Facebook® is a registered trademark of Facebook Inc.

Enhancements Released to LiveMarketer, Real-Time User Data Visualization Tool

We are happy to share that  we have announced the newest enhancements to LiveMarketer, the one of a kind real-time data visualization tool within the Marketing Automation component of the IgnitionOne Digital Marketing Suite. LiveMarketer shows individual user-level Engagement Scores, life-cycle purchase information and exposure paths of users currently on a web site. IgnitionOne’s LiveMarketer provides marketers with a real-time look into who their website visitors are, what media and advertising they have been exposed to, what product, pages or category they are most interested in and most importantly how likely they are to convert. By tying data to the individual it opens the possibility for marketers to use marketing automation, CRM techniques and RTB to influence the web visitor both on and off the marketer’s site. The update improves upon the existing product with increased user engagement details and an enhanced user experience.

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Key Features:

  • Comprehensive individual profile details
  • Identify customer life cycles and stages
  • New interactive graphs tracking user interest
  • Additional marketing automation functionality to engage with returning customers on an individual level
  • Fully accessible across tablets and mobile devices

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Please contact us with any questions about how LiveMarketer can help you. View the official announcement here

You can interact with a live demo here

Marketing Automation for the Automotive Industry

Brussels Autosalon attracted tens of thousands of visitors in January. The team at IgnitionOne saw trends around the incredible impact of offline events on online behaviour. The main conclusion was that exhibitors reap the benefits and generate 60% more online leads than non-exhibitor brands! Have a look at what else we found around Marketing Automation and Automotive:

The Digital Autosalon