Category Archives: News and Views

Register Now for the IgnitionOne August Webinar: Smarter Search Strategies for 2015 Holiday Shoppers

On Wednesday, August 26, 2015, IgnitionOne will host an exclusive webinar that highlights mobile search strategies that marketers will need heading into the 2015 holiday season. Mobile shopping has hit an all-time high and it’s no question that search marketing is on the rise. With the holiday season just around the corner, it is crucial that marketers implement mobile strategies that break through the noise and reach their target audiences.

The webinar, “Smarter Search Strategies for 2015 Holiday Shoppers,” will feature a collaboration between Dave Ragals, Global Managing Director of Search for IgnitionOne, and Rob Lenderman, COO and Co-Founder of Boost Media.

Participants in the webinar will:

  • Gain insight into the latest trends in mobile paid search
  • Explore considerations to impact your strategy development
  • Learn how to optimize ad creative for mobile and why context matters
  • Discover the 10 best ways to engage holiday buyers

“Smarter Search Strategies for 2015 Holiday Shoppers,” takes place on Wednesday, August 26 at 1:00 p.m. ET. Registration ensures access to the recorded playback.

Sign up now!

IgnitionOne’s Q2 2015 Report: Google Regains Search Share, While Facebook Surges in Display

IgnitionOne’s new report covering trends across digital marketing reveals growth for Q2 2015. Despite gains made by Yahoo!/Bing in previous quarters, Google reclaimed paid search market share it only recently lost. However in programmatic display, Google lost ground to Facebook, decreasing -9% year over year in spend compared to Facebook’s 48% surge. 

Key findings in the report include:
  • Strong search spend growth continues – U.S. paid search spend grew 22% year-over-year in Q2, the third quarter in a row of strong growth. Competitive pressures and mobile search growth is driving this spend increase.
  • Mobile search growth continues to normalize – U.S. spending growth for tablets is up 22% and phones spend is up 71% YoY. Smartphones have seen the greatest growth and represent the majority of mobile spend this quarter with 59% of spend compared to tablets.
  • Yahoo!/Bing give back market share – After three quarters of growth, the Yahoo!/Bing network lost U.S. search market share in Q2, returning to 24.5% of share compared to Google’s 75.5% of U.S. paid search spend.
  • Facebook takes display share from Google – Facebook outpaced Google in display growth with FBX growing 48% in spend, while Google dropped -9% YoY. Facebook’s share of display spend grew to 16% (up from 10% a year ago). Google’s share dropped to 31%, down from 38% last year.
  • Programmatic display grows – U.S. display spend was up 33% when compared with same clients measured in Q2 2014, continuing the growth trend from past two quarters. The decrease in impressions that we have seen in past quarters due to Facebook changes, has tapered off resulting in a total drop of only 1%.
 

How to Get Over the Post-Summit Blues

The 2nd IgnitionOne European Auto Summit took place earlier this month. With a day and a half of content, the cream of European auto marketers, a line-up of digital gurus discussing agile marketing, a private canal boat trip and dinner at one of Amsterdam’s most exclusive hot spots – it’s no wonder our attendees (and the IgnitionOne team) are demonstrating symptoms of the post-auto summit blues.

So, to make the experience last even longer we’ve put together some pointers to ensure the momentum continues and symptoms are remedied.

Remind yourself of the top sound bites that will help you become more agile.

1. Disrupt in your space by thinking and acting like a start-up. Create clusters of internal “start-ups” with teams of dedicated people who have the right blend of expertise; set a strict time frame for delivery; instill the belief that the unthinkable is achievable, and get a prototype out there.
 — Markus Stauffenberg, Nolte&Lauth

2. Learn to fail. Try it cheap with low-risk testing and then scale it up when you’ve got evidence it works.
 — Martin Gill, Forrester Research, Inc.

3. Fast data strategy is the best way to deliver personalised experiences. For every second delayed retailers could lose up to 7% of sales. Be quick off the mark by moving to a customer-centric data management platform – dor shrivel up and die.
–Nic Wenn, Quidco

4. Customers will make contact with you via their preferred channel, not yours. Source the right technology that shifts you from having to guess the next move of your customer, to being certain how best to interact with them.
 — Yusef Akyüz, IgnitionOne

5. Think global but act local. Centralise marketing activity but remember to give local markets the automony to adapt. Leverage the economies of scale, find solutions that allow your team to be autonomous on a global, regional and local level.
 — Francesco Frederico, Acer

Revisit the presentations
Clear some time in your diary to revisit the presentations that resonated most with you. View a selection of the presentations here.

Scroll through the picture gallery
Relive the spectacular summit venue, the views of the Amsterdam skyline and our boat trip through the dutch canals in the glorious sunshine here.

Email the IgnitionOne advice line
Should you require further inspiration, insight or advice on making your organisation more nimble get in touch with the IgnitionOne team or visit our resources page here.

Register Now for the June 17th Webinar: Harnessing the Power of Data You Own

The IgnitionOne June webinar, “Harnessing the Power of Data You Own”, is happening this Wednesday at 11 a.m. ET. But there’s still time to register!

Odds are, most DMP users are sitting on a mound of usable information – knowing how to put that information to work in the right way is what creates greater success. Harnessing the power of data means better results, better insights and better business.

“Harnessing the Power of Data You Own” will feature Luis Caballero, Chief Data Scientist at IgnitionOne. Luis will explain how to get from the point A of raw data to the point B of real results, providing registrants with clear direction and insights on how to get quick wins, create better customer experiences and uncover key trends. Participants will also:

* Learn what data points to use for stronger ROI

* See case-study examples of recent DMP success

* Get fresh ideas for faster results

And more!

“Harnessing the Power of Data You Own” takes place Wednesday, June 17 at 11 a.m. ET.

Register here before it’s too late!

“WTF is the Marketing Cloud?”: The Essential Guide

The landscape of marketing clouds is constantly changing and growing – with multiple technological choices, contradictory descriptions and varying claims, it isn’t hard to understand why getting into the game can be confusing.

Ultimately, your customers don’t care what kind of data management technology you use. What they do care about is having a positive experience with a brand that knows how to interact with them, an opportunity that comes from utilizing the right tools to glean the data you need.

So, what exactly are the right tools? That’s where the marketing cloud and DMP options come into play. But if this video is any indication, there’s still a lack of clarity surrounding what exactly the “marketing cloud” is:

“WTF is the Marketing Cloud” is here to answer that question and more. It’s the essential guide to a basic understanding of various DMPs, clouds and hubs. Get informed, get your questions answered, and get ahead of the game.

Download the guide here.

Start Summer Off Smarter with Exclusive Webinar and Summer Reading List

IgnitionOne is working hard to help you have a smarter summer. Take part in our exclusive webinar: “Harnessing the Power of the Data You Already Own” and then brush up on industry knowledge and ideas with the top summer reading recommendations from our team.

Get More Out of Your Data with the June Webinar

On Wednesday, June 17 IgnitionOne will be hosting a free live webinar: “Harnessing the Power of the Data You Already Own.” In the 45-minute session, we’ll take a deep dive into specific ways in which you could be benefitting more from your data. Odds are, you’re sitting on a mound of usable information – you just need to get it working harder for you.

This exclusive webinar will show you how to get the most out of every nugget of information. You’ll learn how to put your data to work, distilling it down to key customer insights and using those insights to better engage your audiences to deliver better results faster. You’ll learn about the shift from reporting analytics to predictive analytics, using data to deliver stronger customer experiences, how to read data to uncover trends and more.

Don’t miss out. Get the data you own working for you faster. Register now.

Kick Back with the Summer Reading List 

Keep your smarter summer moving along by checking out the IgnitionOne Summer Reading List. This free download includes a compilation of industry books recommended by our team. From marketing technology to humorous nonfiction and beyond, browse through our favorites and take some time to relax and recharge professionally.

Download the reading list here.

IgnitionOne CEO Announced as EY Entrepreneur of the Year 2015 Award Finalist

Will Margiloff, IgnitionOne CEO
Will Margiloff, CEO of IgnitionOne

EY announced that Will Margiloff, CEO of IgnitionOne, is a finalist for the EY Entrepreneur Of The Year® 2015 Award in the New York Region. This award recognizes the contribution of people who inspire others with their vision and leadership, demonstrating excellence and extraordinary success. Now in its 29th year, EY’s Entrepreneur Of The Year program has expanded to recognize business leaders in more than 145 cities in more than 60 countries throughout the world. Margiloff was selected as a finalist by a panel of independent judges, with the winners to be announced on June 16.

“When we started IgnitionOne, I knew that competing against some of the largest enterprise software companies in the world would be a difficult task, so I made it a priority to surround myself with an incredible team who work as hard as I do to deliver innovative marketing cloud solutions to our customers,” said Margiloff.

This honor is possible only because of the hard work of the entire IgnitionOne team who push relentlessly to simplify marketers’ lives and to make their clients look like rock stars.

Regional award winners are eligible for consideration for the EY Entrepreneur Of The Year National program.  Award winners in several national categories, as well as the EY Entrepreneur Of The Year National Overall Award winner, will be announced at the annual awards gala on November 14.

The official announcement can be found here.

 

Top Takeaways from the Gartner Digital Marketing Conference

This year I had the opportunity to attend the inaugural Gartner Digital Marketing Conference in San Diego. The event brought together top digital marketers, which included brands, agencies, analysts and solutions providers, with the primary purpose of driving thought-leadership by educating marketers on the latest trends in the digital world.

As we have seen in Gartner’s Digital Roadmap, digital is exploding; channels are becoming more integrated, cross-device attribution is on the rise and marketers don’t know how to handle the complexity of a creating a seamless user experience across channels. While on the show floor I saw both new and seasoned marketers with an idea of what they want to accomplish, but a skewed understanding of the technology needed to get from point A to point B.

With increased pressure to meet high expectations of consumer demands, brands have no choice but to keep up. Here are some of the top trends that arose throughout the sessions that marketers need to be aware of as they develop their digital strategy:

1. Digital personalization is the new normal: Consumers expect brands to know them and to know them well, particularly the ones who engage regularly and spend often. In fact, one Gartner statistic explained that by 2018, organizations who have invested in personalization will outsell those who have not. The key is for brands to understand how to segment their data and effectively activate personalization at a one-to-one level, while respecting global privacy laws. On the flip side, as analyst Jennifer Polk pointed out, sometimes personalization is about knowing when to remain quiet to avoid offending or over-engaging with a consumer.

2. Identify Gaps in Mobile and Social Measurement: We continually hear that mobile is on the rise. In fact, in one presentation by Gartner analysts’ Julie Hopkins and Mike McGuire, they pointed out that 30% of Facebook’s users are mobile only. The first step is to understand how to connect your mobile and social investments to your objectives by defining your strategy. In turn, this gives mobile and social a specific purpose to work in tandem by exceeding your corporate marketing goals. By tying direct ROI back to social and mobile, marketers can justify to upper management the monetary value and in turn continue to receive more budget as needed for these rapidly growing areas.

3. Innovation is Your Competitive Advantage: One of the most fascinating presentations was by Jon Bridges, the CMO of Chick-fil-A, and Jake Sorofman with Gartner on innovation. The presentation opened by posing the question to the audience, “have you ever used another company’s name to describe what you do?” This made me chuckle a bit as I reflected on the various jobs I’ve held where I compared the company to another to help friends and family understand. The idea here is to forge your own path instead of comparing yourself to others. We can win by leading the pack. However, my favorite idea presented is utilizing your workspace as an innovation center; a place where ideas are crafted to further the business and drive change for challenging business objectives. In turn, this can be applied to digital strategy as workers begin to solve everyday challenges and best meet the demands of their users by having the freedom to explore, create, develop and solve.

Being the first digital marketing conference hosted by Gartner, I was exceptionally impressed at the content, execution and speakers. I am proud to have sponsored the event this year and am excited for its anticipated growth based on the reviews it has received.

IgnitionOne Wins 2015 Hubbies Award for Most Innovative Integrated Marketing Suite

IgnitionOne is excited to announce it has won the 2015 Hubbies Award for Most Innovative Integrated Marketing Suite for its Digital Marketing Suite (DMS). The Hubbies celebrate breakthrough digital campaigns and the platforms that enable them, and recognized IgnitionOne for its technology innovation, noting how the DMS helps set the standard for what marketing platforms can achieve.

Winning technologies honored by The Hubbies are bold, relevant, and demonstrably effective – measured by level of innovation, digital analytics, consumer engagement, and business impact.

“IgnitionOne was the first to introduce an integrated marketing suite in 2011, well before the ‘clouds’ rolled in,” said Will Margiloff, CEO of IgnitionOne. “We’re honored to be presented this award from The Hubbies and I congratulate our teams who have worked so hard on our technology and to help our clients succeed.”