Category Archives: Inside IgnitionOne

Around the Office: It’s Football Season!

Football season is officially underway, and our Akron office got into the spirit of the game today with a tailgate party! Homemade barbeque, dip, desserts and more kept everyone pumped up for the first Cleveland Browns home game this Sunday.




Go team!

Spotlight on: IgnitionOne Brazil

With offices in ten different countries, IgnitionOne knows the meaning of “going global”. We embrace the opportunities that come with being an international organization, like learning new languages, experiencing different cultures and connecting with our colleagues across the world.

Over the next few months, we’re going to be highlighting some of our international offices. Today, we’re taking a look at São Paulo, Brazil!

Taking a break after crossfit in the park.
Taking a break after crossfit in the park.

When they’re not out and about, the team works in a great new space. Check out this time lapse video of the mural designed for the São Paulo office by Fabio Cristo, a famous street artist in Brazil.

We’re lucky to have such a great team in South America, and all over the world.

For more information about IgnitionOne, contact us. We’d love to hear from you.

iOne Asks: What’s the Best Back-to-School Technology?

Back-to-school season is here, and as our global team prepares to send their kids off for another year (and reminisce about their own school days), we decided to ask: What’s your favorite back-to-school technology, and why would you recommend it?

Here are some of their answers:

An Echo Smartpen! It records audio while you take notes. It’s great for students who have a hard time getting down every important speaking point or focusing for long periods of time.
– Brittany Keele, Account Coordinator
Akron, OH

I would recommend parents to get their children tablets. I did some research during my undergrad on the effects of laptops and similar technology on overall GPA in both high school and college and found that there is a positive correlation with the addition of technology.
– Steven Holden, Algorithmic Media Analyst Intern
Atlanta, GA

I highly recommend the Cozi calendar. It’s a family calendar that can hold everything –soccer games, school events, doctor’s appointments, etc. And it texts the involved family members with reminders! With four kids, it would be impossible without it.
– Desiree Harrison, Director, Human Resources
Atlanta, GA

An indestructible pair of school shoes that can withstand, the relentless smashing of child’s play.
– Oliver Gillies, Account Manager
London, England

Parents instilling respect and understanding into their children before they start school is, in my opinion, far more important than any technology money can buy.  On the other hand, for a secondary school child, I imagine a great piece of back to school tech would be an alarm clock!
– Victoria Lavery, Digital Marketing Suite Sales Manager
London, England

The best technology for parents is the meditation app – “White Noise.”
– Mirek Wasowicz, Country Director Poland & Russia
Brussels, Belgium

Square Cash. With my son off at college, this is the easiest way for me to send him money to any of his accounts; regardless of ACH.
– Dexter Jones, Manager, Business Intelligence
Atlanta, GA

The Tile item tracking devices. Great for finding lost keys, backpacks – and teenagers.
– Patti Renner, Director of Marketing
Akron, OH


Quiz: What Ad-Tech Buzzword are You?

Start Summer Off Smarter with Exclusive Webinar and Summer Reading List

IgnitionOne is working hard to help you have a smarter summer. Take part in our exclusive webinar: “Harnessing the Power of the Data You Already Own” and then brush up on industry knowledge and ideas with the top summer reading recommendations from our team.

Get More Out of Your Data with the June Webinar

On Wednesday, June 17 IgnitionOne will be hosting a free live webinar: “Harnessing the Power of the Data You Already Own.” In the 45-minute session, we’ll take a deep dive into specific ways in which you could be benefitting more from your data. Odds are, you’re sitting on a mound of usable information – you just need to get it working harder for you.

This exclusive webinar will show you how to get the most out of every nugget of information. You’ll learn how to put your data to work, distilling it down to key customer insights and using those insights to better engage your audiences to deliver better results faster. You’ll learn about the shift from reporting analytics to predictive analytics, using data to deliver stronger customer experiences, how to read data to uncover trends and more.

Don’t miss out. Get the data you own working for you faster. Register now.

Kick Back with the Summer Reading List 

Keep your smarter summer moving along by checking out the IgnitionOne Summer Reading List. This free download includes a compilation of industry books recommended by our team. From marketing technology to humorous nonfiction and beyond, browse through our favorites and take some time to relax and recharge professionally.

Download the reading list here.

IgnitionOne CEO Announced as EY Entrepreneur of the Year 2015 Award Finalist

Will Margiloff, IgnitionOne CEO
Will Margiloff, CEO of IgnitionOne

EY announced that Will Margiloff, CEO of IgnitionOne, is a finalist for the EY Entrepreneur Of The Year® 2015 Award in the New York Region. This award recognizes the contribution of people who inspire others with their vision and leadership, demonstrating excellence and extraordinary success. Now in its 29th year, EY’s Entrepreneur Of The Year program has expanded to recognize business leaders in more than 145 cities in more than 60 countries throughout the world. Margiloff was selected as a finalist by a panel of independent judges, with the winners to be announced on June 16.

“When we started IgnitionOne, I knew that competing against some of the largest enterprise software companies in the world would be a difficult task, so I made it a priority to surround myself with an incredible team who work as hard as I do to deliver innovative marketing cloud solutions to our customers,” said Margiloff.

This honor is possible only because of the hard work of the entire IgnitionOne team who push relentlessly to simplify marketers’ lives and to make their clients look like rock stars.

Regional award winners are eligible for consideration for the EY Entrepreneur Of The Year National program.  Award winners in several national categories, as well as the EY Entrepreneur Of The Year National Overall Award winner, will be announced at the annual awards gala on November 14.

The official announcement can be found here.


GraTECHtude 2014

Happy Thanksgiving! In the spirit of the holiday, we asked around IgnitionOne to see what technology our employees are thankful for this holiday season. Here’s what they had to say.

“I am thankful for audiobooks, Audible specifically. Without delicious books to listen to on my commute to and from work, I think I’d go insane.” – Kendra Billings, Junior Database Engineer

“DVR: Me and my roommates can have TV nights, catch up, on demand. Also, cell phone. I can do anything on it.” – Jonathon Williams

“Grateful for the MeetMobile app. It’s used at swim meets to broadcast results real time. When I can’t make it to a USA or high school meet, I can see how my boy, his team, and all the other swimmers are doing. And at the meet, you get official results before they’re posted around the pool. No more crowding around pages taped to the wall!” – Chris Johnson, Director of Business Process Automation

“I’m very thankful to have a plug and socket to power all the electrical devices in the home. Can you imagine what we would need to do if we didn’t have that? Perhaps wrap the electrical wires from the wall into the wires from the device and tape everything together….” – Shardul Pradhan, Sr. Manager, Strategic Accounts

“I am thankful for the good old fashioned CD player (yes, they still make them.) A CD on repeat equals a soundly sleeping baby, which equals a sleeping mom.” – Casey Newman, Public Relations Manager

“I am grateful for a virtual guitar amp/multi-track recorder app called Jam Up Pro and iPhone input device iRig which allows me to own virtually every guitar amplifier ever made as well as my very own amp design! I can show up to a gig with just my iPhone and guitar and go!” – Ron Williams, Production Designer

“It isn’t new technology, but Fantasy Football and Basketball apps to help me set my lineup minutes before the game starts.” – Matt Cole, Senior Marketing Manager

“I’m thankful for the technology behind both the Southwest and Chase apps, making my travel stress-free. Both of these apps were designed for an simple customer experience while easily integrating with other software platforms I use. Plus, I’m thankful for the technology that quickly adds up my rewards points for each program in real-time.” – Tommy Marzella, Marketing Manager

“I’m grateful for my “Think Dirty” iPhone app. It helps me make the best decisions on personal care products that are chemical free and environmentally friendly. The “dirty” meter helps me see what products are harmful by a simple scan of a barcode. It’s opened my eyes to the meaning of the ingredient list on the back of my personal care products.” – Nogol Tardugno, Senior Account Manager

“Today I am very grateful for Facebook and LinkedIn because they make it so easy to keep in touch with friends, family and former co-workers. As a result of being “connected,” one of my former co-workers reached out to me and that conversation eventually brought me to IgnitionOne. I am now in a fabulous new position for which I am also extremely grateful.” – Karen Redfern, Account Executive

What technology are you thankful for? Tell us in the comments!

An American Tale

I recently landed back in the UK after my three week work exchange programme placement in Akron, Ohio. My initial reasons for picking Akron revolved around becoming familiar with the Data Management Platform (DMP) and seeing clients and useful contacts in the area. I had no thoughts or expectations on what Akron would actually be like. Some might say that this was naïve…I like to think I was just being adventurous. I did a little research after realising that I was going on the trip, Wikipedia informing me that it was the home of Goodyear, Chrissie Hynde and LeBron James but other than that I had no idea what to expect. Let the adventure begin, I thought!

I don’t know quite what I was expecting in terms of climate, but I certainly wasn’t prepared for it being so warm and sunny. My first week in the office went by in a flash of sunburn and salad. I had some great ‘Icebreaker’ sessions and learning lunches with the team, then spent my first weekend seeing the sights of Akron and going for an 11 mile run around the tow path in the valley. Not only was it hot in Akron but I also quickly came to find out how hilly it was!

During the trip I experienced many American Firsts. I tried my first s’more, drove (a golf cart) for the first time, watched my first ‘football’ game and went to a proper American ‘mall’. I also got to go and see The Black Keys in their home concert in Cleveland, which made the trip for me on its own.

In reference to the driving being a first – I’m not a driver. I’ve never even had a driving lesson, so driving a golf cart felt like a big deal. Not being a driver turned out to be quite an issue living in Akron, as the town is quite spread out and everyone drives. Within the first couple of days of me arriving, the team had organised a Taxi service to drive me to and from the office from my hotel. This worked out OK for a while, but as the week went on the driver got later and later to his allotted pick up time, he also started to get lost on the way to the office, which was confusing to me as I thought he was a local. Needless to say, the taxi man lost our business and the lovely office team took it in turns to drop me off and pick me up from then on. Note to self – if going to somewhere in the US that doesn’t have public transport – learn to drive!

One of the keys things I took away from my trip was the relationships I was able to build with the team. I could not have felt more welcome from day one in the office, everyone was so friendly and generous and that was a constant during my whole stay. I felt like Princess Kate Middleton at times, and not just because everyone kept asking me if I see much of Price William or Harry, living in London (I look nothing like her by the way).

I really enjoyed getting to know all of the teams at the office. One of the key opportunities I had to do this was at cross fit training, which happens at the office three times a week. It’s a scheme started by Brian a couple of years back and it has had a big impact of many members of the team, not just in terms of bringing the teams together socially (and getting a bit of friendly competition going on) but in changing people’s entire lifestyles. I’m actually really going to miss those cross fit sessions, as well as my daily chats to Melody about music on the journey to and from the office and my weekends with Bryce, Elizabeth (and their amazing dog Mowgley) swimming and drinking homemade margaritas.

Thank you so much to everyone that made my trip happen, you all made my experience very special and I’m eternally grateful. To anyone thinking of applying for the exchange programme – I cannot recommend it enough, and if you’re thinking of coming to the London office, I can promise you that we’ll show you all the best things that England has to offer, we might miss out on the taxis though, as they’re even worse in London!

IgnitionOne and the House of Code

Throughout the digital marketing landscape, there are but a handful of major players that are capable of servicing the online advertising needs of large companies. IgnitionOne is firmly recognized in the ad tech industry as a leader and innovator in the field. With clients such as General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect ,and a fresh new round of funding, the company is growing rapidly and working feverishly to keep up with demand.

But like any technology company, all of this activity begins with, and ultimately falls back on, the core software product and the engineers who build and support it. IgnitionOne was founded on basic principles of service and innovation and that’s exactly what continues to resonate in the conversations I have had with a handful of engineers from the IgnitionOne team.

As a talent specialist, I often refer to IgnitionOne as the ideal environment for software engineers. And not just because of the beer on tap or the ping pong tables or casual dress code, but the camaraderie within the different teams. It is something very tangible you can experience even just by casually walking by the open cubes on the floor. Either it’s church quiet, or there’s the low buzz of chatter that signifies the collective intelligence of the group collaborating to achieve their goals. And you could just as easily encounter a toy helicopter buzzing around amongst gales of laughter.

The Digital Marketing Suite (DMS) is IgnitionOne’s flagship product that helps marketers to navigate the muddy waters of digital advertising. It is a beast of a system that is simple on the outside and unbelievably complex on the inside. According to engineer Michael Bower, this is one of his primary motivators. “The goal is to make life easier for end users, so that whatever we do is taking away from their daily activities and not adding to it.” For engineer Alexander Fisher, motivation comes from a different angle. “Since there isn’t really one traditional ‘architect’, a lot of that responsibility has been spread out to the rest of the team. And because of that I, get exposed to a lot of new technologies.”

But what makes teams do great things? Or, what are the makings of a great team?
Collaboration comes to mind. I don’t care if you’re a football team or a team of carpet cleaner salespeople, the attributes of a good team are the same. “Collaboration keeps everyone engaged.” Says Donella Cohen, Sr. Product Manager on the search team. “And we strive to get multiple perspectives in the development process. And for a team that’s a little over a year old I think there is unbelievably good chemistry.”

This hints at a larger process that everyone on the floor seems to appreciate compared to their previous experience; the fact that engineers and product are in such cahoots with each other – in most companies that is not the case. “Product is our collaborators” Bower says. “I’m not just sitting down banging out code just to get things done. It is a process that involves everyone.”

It is a testament to the technical leadership at IgnitionOne that Thorne Melcher, a 7 month veteran, would have the same impression as some of the more seasoned engineers.

“In other companies, developers just sit around waiting for the product owners to say ‘go’. Not here, we know what they know and we have the ability to just
start on our own as long as we know we’ll be finished by the next release, “says Thorne.

The consensus is that IgnitionOne is not just a ‘code factory’ but an idea factory that everyone in an unspoken way is responsible for making a contribution to.

It’s also very creative and I often say that the aesthetics of the environment was designed with creative and technical people in mind. Bower concurs with this idea; “It’s water cooler type collaboration vs. scheduling a time and place, and the elephant in the room of ‘don’t waste my time’. We talk about problems over lunch, on the way out the door, through Skype, etc. And the good ideas keep generating conversations that ultimately lead to solutions.

For Craig Alexander (who just celebrated his one year anniversary) the IgnitionOne technical environment is a never ending challenge. “We move mountains of data from one place to another on a daily basis, so there’s a lot of challenges around performance and scalability and the tradeoff between the two. The scale of the DMS is challenging for most of us and it was an area that was lacking in my career and something I was looking for when I was seeking employment.”

This is what is great about our intern program because an intern can come in, whether they are right out of school, still in school, or have 5 years of experience, there is a tremendous upside for them in the knowledge and skill sharpening that’s going to happen in the first 30 days.

In other words, IgnitionOne is one of those shops like Facebook or Google or Amazon where you go to raise your ‘A’ game. And it takes a particular kind of developer. Someone that’s knee deep in the technologies and “someone that’s not just a ‘Tinkerer’” as Troy Larson, VP of DevOps has often said.

But for Thorne, programming isn’t just a way of paying the bills. It is a lifelong passion that has lead her to a place that can really support the kind of thinker and collaborator she is.

“I’ve always found programming to be interesting. It’s a weird way of deconstructing completely unrelated things, picking them apart, figuring out how it works. There’s something very philosophical about programming because you have to understand the inner workings of something in order to build the virtual version in your program. It’s also incredibly rewarding.”

“The problems that I solve on a daily basis continue to be interesting and challenging.
And I think that’s very important to a lot of developers. There are challenges that don’t get boring and remain new” says Fisher.

And given the nature of the ad tech industry, there’s no shortage of challenges to solve and the team that we’ve built and continue to build at IgnitionOne are meeting those challenges head on in a way that’s all their own.

To view our available careers, click here.

Meet Jon Baron, IgnitionOne’s Chief Revenue Officer

On August 20th, we announced that former TagMan founder and CEO, Jon Baron, joined IgnitionOne’s management team as chief revenue officer.

In his new role, some of Jon’s responsibilities include expanding revenue opportunities to benefit both advertising agencies and brand marketers, overseeing global sales efforts and more. As for why he wanted to join the IgnitionOne team, the answer is simple: the vision, team and client success stories.
“Will and his team focus on execution and know how to win in a crowded space,” he explained. “[I’m excited about] working with passionate teams focused on going beyond expectation for clients.”

Jon has over 15 years of experience in the industry working for pioneering Internet publishers, online ad networks and early search ‘giants’ like Lycos and Overture, and when it comes to the future of marketing technology he says we can expect to see many changes.

“Most marketers have multiple technology and service providers. Choice is useful but too many vendors have created data silos that have stolen marketer’s ability to gain critical insight. Integration of their data from CRM to ad server to website to mobile app is a number one priority for marketers. They want to focus on teams and results, not tools.”

“Over the next three years, the market will consolidate into more end to end technology solutions. It will be difficult for point solutions to compete. Expect to see big blue chip players enter the market through significant acquisitions. IgnitionOne was the first to integrate ad tech with marketing tech, expect to see further expansion and many more happy clients,” he said.

When he’s not in the office, Jon has enjoyed an array of hobbies from adventure racing to wakeboarding. These days he can be found spending time with his family and friends, perfecting his Argentine barbequing skills as well as pouring the perfect Fernandito aperitif.