All posts by Laura Pleasants

Ditch the Raincoat and Tent! Join IgnitionOne in the UK for a Festival with a Twist …

I’ve been to a festival or two in my time and each of them had their own unique twist, whether it’s the music, the crowd, the venue or the atmosphere. Next month the IgnitionOne team will be set to take centre stage at a very unique type of festival, one which is equally mind blowing and a lot less muddy than Glastonbury!

For two days in the Tobacco Dock, East London, the Festival of Marketing will dazzle thousands of marketing moguls with fresh ideas, disruptive new thinking plus smarter ways for them to connect with their brand fans and groupies.

Festival of Marketing is a joint project between the marketing minds behind Econsultancy and Marketing Week. They certainly have pulled out all the stops to give attendees an action packed few days out of the office. Where else would you find CMOs from leading brands, Lord Alan Sugar, Monica Lewinsky, Astronaut Chris Hadfield and the IgnitionOne UK team all under one roof?

Connect with IgnitionOne at the Festival of Marketing:

VISIT US
Visit the team at our booth at North Bandstand 31

HEAR FROM US
Hear Dominic Gramatte, UK Business Director, talk about simplifying personalisation

WIN WITH US
Enter our competition to win an Apple Watch or a pair of Beats by Dre, simply visit our stand to for a chance to win some shiny new tech

GET DISCOUNT FROM US
Not got a ticket yet? Fear not; get 50% off your ticket by entering ‘IgnitionOne’ when buying your Festival of Marketing pass

Want to find out more about IgnitionOne? Book a meeting with the team, simply email info@ignitionone.com or get live updates from the Festival by following @IgnitionOne on Twitter.

IgnitionOne Nominated for Best Technology

We are thrilled to announce that IgnitionOne’s Digital Marketing Suite has been shortlisted in the UK IPA Media Owner Awards for Best Technology.

This award in particular recognises the most innovative and effective new or significant development of online technology from media owners.

 Launched in April 2011, the IPA online Media Owner Awards (MOA) are designed to showcase best practice in levels of service that online media owners provide to agencies and brands, with the aim of raising digital standards.

Stay tuned to our social media accounts on November 17th for a glimpse of the UK team in their party wear.  Fingers crossed we’ll have some silverware to take home too!

How to Get Over the Post-Summit Blues

The 2nd IgnitionOne European Auto Summit took place earlier this month. With a day and a half of content, the cream of European auto marketers, a line-up of digital gurus discussing agile marketing, a private canal boat trip and dinner at one of Amsterdam’s most exclusive hot spots – it’s no wonder our attendees (and the IgnitionOne team) are demonstrating symptoms of the post-auto summit blues.

So, to make the experience last even longer we’ve put together some pointers to ensure the momentum continues and symptoms are remedied.

Remind yourself of the top sound bites that will help you become more agile.

1. Disrupt in your space by thinking and acting like a start-up. Create clusters of internal “start-ups” with teams of dedicated people who have the right blend of expertise; set a strict time frame for delivery; instill the belief that the unthinkable is achievable, and get a prototype out there.
 — Markus Stauffenberg, Nolte&Lauth

2. Learn to fail. Try it cheap with low-risk testing and then scale it up when you’ve got evidence it works.
 — Martin Gill, Forrester Research, Inc.

3. Fast data strategy is the best way to deliver personalised experiences. For every second delayed retailers could lose up to 7% of sales. Be quick off the mark by moving to a customer-centric data management platform – dor shrivel up and die.
–Nic Wenn, Quidco

4. Customers will make contact with you via their preferred channel, not yours. Source the right technology that shifts you from having to guess the next move of your customer, to being certain how best to interact with them.
 — Yusef Akyüz, IgnitionOne

5. Think global but act local. Centralise marketing activity but remember to give local markets the automony to adapt. Leverage the economies of scale, find solutions that allow your team to be autonomous on a global, regional and local level.
 — Francesco Frederico, Acer

Revisit the presentations
Clear some time in your diary to revisit the presentations that resonated most with you. View a selection of the presentations here.

Scroll through the picture gallery
Relive the spectacular summit venue, the views of the Amsterdam skyline and our boat trip through the dutch canals in the glorious sunshine here.

Email the IgnitionOne advice line
Should you require further inspiration, insight or advice on making your organisation more nimble get in touch with the IgnitionOne team or visit our resources page here.

Webinar recap: Which way to a less fragmented customer journey?

Your customers embark on a journey with your brand every single time they interact with it, in both the online and offline world. Collectively those experiences shape their perception of your offering and value proposition. If customers don’t rate each interaction in isolation, it’s critical that marketers join the dots to deliver a digital frontier that is meaningful and relevant, across every single touch point.

Last week, Brian Deagan, VP of Solution Consulting, hosted a webinar ‘What is a DMP and why do I need one?’. In this session Brian demonstrated how a Data Management Platform is the central nervous system that gives marketers the ability to deliver relevant experiences via actionable insights.

Packed with advice on big data, information on how a DMP revolutionises the customer journey, evidence of how a DMP results in incremental revenue gain and a roadmap to get started – your DMP journey begins here.

Watch the webinar recording here.

IgnitionOne Picks Up a Bronze at the Digital Impact Awards UK

Last week, IgnitionOne’s work with Unicef UK on the Syria Christmas appeal was recognised with a bronze at the Digital Impact Awards 2014.

The awards, held at The Brewery in London, welcomed over 500 of the UK’s finest digerati. Launched by Communicate Magazine in 2010, The Digital Impact Awards celebrate creativity, innovation and strategic thought in digital stakeholder communications.

In conjunction with Unicef UK we were nominated for the ‘Best use of digital in the charity, NGO or NFP sector’. Competition in our category was fierce from the likes of Marie Curie Cancer Care and The Royal Navy. Undoubtedly we were thrilled to add our bronze accolade to the UK’s already bursting awards shelf.

IgnitionOne worked with UNICEF UK to develop a uniquely integrated online advertising campaign using their first party data. Through a broad reaching display campaign, supported by on-going paid search activity, IgnitionOne’s unique technology helped drive traffic to the UNICEF UK site. Once onsite, we used our LiveMarketer and engagement score technology to understand who the most engaged users on the UNICEF UK website were. The highly engaged visitors to the UNICEF UK site who failed to donate were then reproached through our Smart Retargeting®. The campaign outperformed the 2012 Christmas campaign and donations came flooding in.

Here’s hoping the winning streak continues at the upcoming UK Search Awards and The Digitals next month. We’ve got our black ties and fancy frocks at the ready… fingers crossed!